Jared Halverson Email & Phone Number

Milwaukee, Wi, Us

• Lead research, planning, and execution of Kohl's search marketing initiatives.• Focus on enhancing omni-channel sales by optimizing search rankings and ROI, positioning Kohl's as a leader in the retail sector.• Manage and influence the SEO team, ensuring adherence to the content calendar and promotional strategies for optimal digital content visibility.• Develop a unified SEO process, aligning and educating partners across the organization.• Analyze SEO performance using Adobe Analytics, Google Search Console, and seoClarity.• Develop consistent strategies for internal and external link building.• Collaborate with Paid Search Marketing to enhance the company's SERP presence and optimize budget allocation.• Maintain local SEO, including store information and profile management.• Manage technical SEO aspects such as redirects and sitemaps.• Stay current with trends in SEO, search engines, social media,and Internet marketing.

• Drove organic search traffic and enhanced SEO performance through comprehensive keyword analysis, content creation, and collaboration with cross-functional teams.• Created on-page SEO content, including meta titles, descriptions, H1 tags, copy blocks, and links.• Conducted regular content audits to ensure e-commerce pages remained relevant and aligned with market trends.

• Wrote, edited, and published product pages for Kohls.com, adhering to strategic content guidelines.• Researched terms and trends to bolster SEO and increase organic traffic.• Coordinated with vendors and partners to ensure accuracy in product attributes, sustainability information, and imagery.• Developed copy for product videos and guides, maintaining the brand's voice.HIGHLIGHTSDeveloped elevated product pages through strategic planning for Kohl’s new athleisure brand FLX, result- ing in a successful digital launchPiloted a comprehensive copy guide tailored to each business category, resulting in a go-to guide for current and incoming Quality Assurance EditorsUtilized tools to create conversational copy blocks for high visibility products to strengthen SEO, resulting in increased conversion rates and product findability through external searchesWorked with the testing and analytics team to run multiple A/B tests, producing better performing product pagesAnalyze Voice of the Customer comments to find opportunites and gaps to build the best in-class product pages

Greater Milwaukee Area

Develop creative, consumer-driven product copy for the corporation’s private and public brands, while attributing and verifying to ensure accurate presentation for Kohls.com.

Milwaukee

Created innovative web content, press releases and articles for the corporation’s wide range of clients, both local and nation-wide.

Greater Milwaukee Area

Established a hyper-local, online news source for the communities in the Milwaukee area through strong reporting, writing, photography, videos and social media while adhering to strict deadlines.

Ozuakee County

Highlighted people, events and news inOzaukee County through articles andphotographs.

Milwaukee

Regulated and maintained social medias, branding objectives, personal schedules and internal communications through exceptional organization and efficient multi-tasking.

Reported on local beats for MyCommunityNOW.

Helped with the production of articles, press releases, digital content, and videos.