Jared Yu Email & Phone Number

Burnaby, British Columbia, Canada

• Created and executed strategic marketing plans for Cell Culture (CC) and Cell Processing Analysis (CPA) teams, covering an expansive portfolio of over twenty product lines• Optimized online collateral for SEO including product naming, keyword selections, webpage descriptions, advertisements, etc.• Utilized cross-sell opportunities for short-term ROI tactics across all major marketing campaigns

Burnaby, British Columbia, Canada

• Campaign planning and collateral generation through paid social media for Facebook, LinkedIn, etc.• Utilized Google platforms to collaborate with various departments to ensure transparency and efficient communication• Generated promotional materials (e.g. display ads, emails, landing pages) for lead generation• Liaises with various external partners for the creation of newsletter advertisements and provision of accreditation certifications• Led weekly internal MKT updates to provide teamwide visibility to both marketing and sales teams

WriteAway tutor and undergrad writing consultant for the CWSC. Responsible for helping students develop their voices as writers and giving them a safe space to bring their ideas to life.• Collaborated remotely with clients, providing feedback through written remarks and live video calls for the Centre for Writing and Scholarly Communication (CWSC) services offered campus wide to all UBC students• Provided online writing support services to undergraduate students at various institutions (e.g. BCIT, Douglas College, SFU, etc.) as a WriteAway tutor• Took the initiative to communicate and engage with clients to motivate students to develop their voices independently as writers• Bolstered oral and written communication skills through professional development opportunities

Responsible for literature review, survey test runs, and taking ethical approaches to research.• Directly dealt with the transcription of interviews for an educational research project under a UBC PhD candidate• Conducted literature reviews necessary for preliminary research background setup• Invested into learning ethical considerations necessary for good research• Highly competent in detail-oriented tasks, presentation creation, and research