Responsible for designing, running and scaling the demand generation program from the ground up, contributing directly to lead and pipeline growth.

Manage the demand funnel for existing and emerging products, services, and market segments. Areas of focus include lead generation programs, account based marketing (ABM), lead lifecycle management, marketing operations, and marketing analytics. Re-engineered lead handling processes, SLAs and reporting metrics to scale with the business. Launched and managed team of sales development reps.

Managed marketing programs for multiple technology clients. Developed campaign and content strategy recommendations, managed lead generation and account based marketing (ABM) programs, coordinated project timeline and budget, and worked with clients daily. Co-led the creation of a marketing and sales automation practice within the agency for Eloqua, Marketo and Salesforce.com.

Developed and implemented demand generation and lead nurturing programs to cost-effectively deliver sales qualified leads, advance sales opportunities and increase awareness of full enterprise software product suite. Led and participated in cross-functional teams on all direct marketing programs including product launch plans, lead generation programs and alignment of sales and marketing lead definitions, processes and metrics. Selected and implemented Silverpop’s Vtrenz / Engage B2B marketing automation solution and managed its integration with Salesforce.com to ensure real-time closed-loop tracking for campaigns and leads at each stage of a shared sales and marketing funnel.

Responsible for all outbound marketing activities, SEM and SEO campaigns, direct sales, public relations, website content and CRM software. Developed and implemented global marketing campaigns (North America, Latin America, Europe/Middle East/ Africa, Asia-Pacific). Built manual lead nurturing programs to identify sales qualified leads. Closed direct sales from web and inbound inquiries. Co-led cross-functional teams to identify industry research topics through market analysis that generated greater buzz and increased direct sales of reports.