Jared Powell Email & Phone Number

Washington, District Of Columbia, United States

Lead priority initiatives on behalf of the Director and Board including the digitization of business operations, sourcing and introducing new technology solutions, developing policies and procedures, spearheading an agency rebrand, implementing legislation, and creating a multiyear personnel and IT blueprint. Serve as the agency spokesperson responsible.

Washington D.C. Metro Area

Lead spokesperson for the District's Alcoholic Beverage Regulation Administration. Directs all public affairs, media relations, and marketing strategy, and oversees public access.

Washington D.C.

• Lead marketing officer charged with shaping the organization’s public profile, growing brand awareness, increasing revenue, and delivering value to members. Oversaw all branding, marketing campaigns, email.
• MARKETING | Developed and implemented marketing campaigns for 20 core products across seven business lines, transforming loss… Show more Lead marketing officer charged with shaping the organization’s public profile.
• MARKETING | Developed and implemented marketing campaigns for 20 core products across seven business lines, transforming loss leaders into profitable cost centers and generating $2M annually.
• COMMUNICATIONS | Drafted op-eds, thought leadership articles, and remarks; created communication strategies supporting major happenings such as staff restructuring; and fielded media inquiries and created media.
• SYSTEMS CHANGE | Merged two departments, forging new cultural identity among team members and saving organization $175K annually.
• MEMBERSHIP | Twice exceeded annual $6.5M renewal goal—60 percent of operating revenue—through campaigns deploying direct mail, email marketing, digital advertising, social, and video. Revamped all processes.

Washington D.C.

• Charged with building organization’s visibility, brand, and reputation as a national leader in urban forestry and community development. Managed all communications, marketing, and public relations functions including.
• LEADERSHIP | Served on executive team and managed team of eight. Led development of FY15 action plan in absence of COO… Show more Charged with building organization’s visibility, brand, and reputation as a national.
• LEADERSHIP | Served on executive team and managed team of eight. Led development of FY15 action plan in absence of COO. Initiated and secured accreditation as a non-profit employer with three university FWS programs.
• BRANDING | Revamped suite of marketing collateral, making it modular in design so each piece could be used individually or combined. Time and production savings topped $23K. Developed brand identity for signature.
• MARKET SHARE | Expanded supporter base by 23 percent through digital and traditional campaigns, with 86 percent remaining opted into communications after two years.
• BUSINESS DEVELOPMENT | Launched fundraising program, tripling donations within four years and expanding initiatives to include membership, sponsorship, mail appeals, and an annual fundraiser. Created merchandise line.

Gahanna, OH

• Developed and implemented business recruitment campaigns and created direct marketing materials for public programs and community events. Provided editorial and creative services for all city departments, responded to.
• Rebranded and marketed the city’s two major festivals. Print collateral, promotional placement and social media coverage generated an increase in corporate sponsorships and attendance by 175… Show more Developed and.
• Rebranded and marketed the city’s two major festivals. Print collateral, promotional placement and social media coverage generated an increase in corporate sponsorships and attendance by 175 percent and 145 percent.
• Managed the development, content direction and launch of the City of Gahanna’s presence on social media. Show less

Washington D.C. Metro Area

• Other positions held: Asst. Manager, Annual Giving and Asst. Manager, Special Events Managed Board of Trustees and International Committee on the Arts (KCICA) securing gifts of $30K and greater. Oversaw customer.
• DEVELOPMENT | Grew KCICA member base by 10 percent, raising $1.2M – surpassing goal by $200K.
• SPECIAL EVENTS | Planned and executed KCICA Summit and the Gold Medal in the Arts Ceremony in London for 50 of the world’s most generous arts philanthropists and their spouses, and honorees including Dame Judi Dench.

Washington D.C. Metro Area

Planned and executed logistics for receptions, galas, Trustee meetings, and media announcements across all museum and research facilities and select affiliates. Briefed and advanced Secretary.

Washington D.C. Metro Area

Directed logistics for high-profile events on the South Lawn including the annual Easter Egg Roll and 12 State Arrival Ceremonies. Liaison to congressional and administration offices for public tours and VIP and celebrity access.

Ma, Public Policy Managment And City And Regional Planning

Ba, Public Communications

Graphic Communications