Jared Powell Email & Phone Number

Washington, District Of Columbia, United States

Lead priority initiatives on behalf of the Director and Board including the digitization of business operations, sourcing and introducing new technology solutions, developing policies and procedures, spearheading an agency rebrand, implementing legislation, and creating a multiyear personnel and IT blueprint. Serve as the agency spokesperson responsible for media relations, email marketing, and social media.

Washington D.C. Metro Area

Lead spokesperson for the District's Alcoholic Beverage Regulation Administration. Directs all public affairs, media relations, and marketing strategy, and oversees public access.

Washington D.C.

Lead marketing officer charged with shaping the organization’s public profile, growing brand awareness, increasing revenue, and delivering value to members. Oversaw all branding, marketing campaigns, email, advertising, graphic design, print collateral and production, photography, and videography. Directed membership operations engaging 1,000+ grantmakers. • MARKETING | Developed and implemented marketing campaigns for 20 core products across seven business lines, transforming loss… Show more Lead marketing officer charged with shaping the organization’s public profile, growing brand awareness, increasing revenue, and delivering value to members. Oversaw all branding, marketing campaigns, email, advertising, graphic design, print collateral and production, photography, and videography. Directed membership operations engaging 1,000+ grantmakers. • MARKETING | Developed and implemented marketing campaigns for 20 core products across seven business lines, transforming loss leaders into profitable cost centers and generating $2M annually. • COMMUNICATIONS | Drafted op-eds, thought leadership articles, and remarks; created communication strategies supporting major happenings such as staff restructuring; and fielded media inquiries and created media opportunities. • SYSTEMS CHANGE | Merged two departments, forging new cultural identity among team members and saving organization $175K annually. • MEMBERSHIP | Twice exceeded annual $6.5M renewal goal—60 percent of operating revenue—through campaigns deploying direct mail, email marketing, digital advertising, social, and video. Revamped all processes.• BRANDING | Developed organization’s first comprehensive brand and identity style guide to standardize creative approach to support multiple products, events, and initiatives. Rebranded national conference; summits; flagship programs; and strategic initiatives. • STRATEGIC PLANNING | Developed plans to drive executive team priorities and alignment across departments. Created and implemented strategies to align budget and staff allocations, identify revenue opportunities and cost savings, and advance key partnerships.• LEADERSHIP | Led five-person team; advised board on market position; served on executive strategy team defining organizational priorities; hired and managed key vendors. • EMAIL | Drafted, directed layout, and copy edited all marketing emails (500+ unique communications annually). Transitioned email client from Personify to Hubspot. Show less

Washington D.C.

Charged with building organization’s visibility, brand, and reputation as a national leader in urban forestry and community development. Managed all communications, marketing, and public relations functions including email, print, media relations, events, videography, photography, graphic design, and social. Launched and directed all fundraising initiatives. • LEADERSHIP | Served on executive team and managed team of eight. Led development of FY15 action plan in absence of COO… Show more Charged with building organization’s visibility, brand, and reputation as a national leader in urban forestry and community development. Managed all communications, marketing, and public relations functions including email, print, media relations, events, videography, photography, graphic design, and social. Launched and directed all fundraising initiatives. • LEADERSHIP | Served on executive team and managed team of eight. Led development of FY15 action plan in absence of COO. Initiated and secured accreditation as a non-profit employer with three university FWS programs, expanding staff by seven persons per academic year and saving $225K annually. • BRANDING | Revamped suite of marketing collateral, making it modular in design so each piece could be used individually or combined. Time and production savings topped $23K. Developed brand identity for signature programs including Membership. • MARKET SHARE | Expanded supporter base by 23 percent through digital and traditional campaigns, with 86 percent remaining opted into communications after two years. • BUSINESS DEVELOPMENT | Launched fundraising program, tripling donations within four years and expanding initiatives to include membership, sponsorship, mail appeals, and an annual fundraiser. Created merchandise line generating $20K annually, and pitched FFS and consulting services, now garnering $100K annually.• COMMUNICATIONS | Served as on-the-record spokesperson, speechwriter, and media liaison. Earned premium placement in national outlets including WETA, and on the front page of The Washington Post. • SPECIAL EVENTS | Conceptualized, produced, and marketed annual fundraiser, The Canopy Awards, raising more than $150K annually. Designed annual member appreciation receptions and launched monthly happy hour series. • TECHNOLOGY | Developed and pitched business case for investment in CRM solution, directing RFP and vendor selection process, implementation, and staff adoption and continuing education. Show less

Gahanna, Oh

Developed and implemented business recruitment campaigns and created direct marketing materials for public programs and community events. Provided editorial and creative services for all city departments, responded to media requests and drafted talking points for the department director and Mayor. • Rebranded and marketed the city’s two major festivals. Print collateral, promotional placement and social media coverage generated an increase in corporate sponsorships and attendance by 175… Show more Developed and implemented business recruitment campaigns and created direct marketing materials for public programs and community events. Provided editorial and creative services for all city departments, responded to media requests and drafted talking points for the department director and Mayor. • Rebranded and marketed the city’s two major festivals. Print collateral, promotional placement and social media coverage generated an increase in corporate sponsorships and attendance by 175 percent and 145 percent respectively.• Managed the development, content direction and launch of the City of Gahanna’s presence on social media. Show less

Washington D.C. Metro Area

Other positions held: Asst. Manager, Annual Giving and Asst. Manager, Special Events Managed Board of Trustees and International Committee on the Arts (KCICA) securing gifts of $30K and greater. Oversaw customer service team charged with fulfilling membership benefits. Directed Planned and executed high-visibility fundraisers and member engagement events including nationally broadcast Mark Twain Prize and National Symphony Orchestra Ball, and the annual Fourth of July… Show more Other positions held: Asst. Manager, Annual Giving and Asst. Manager, Special Events Managed Board of Trustees and International Committee on the Arts (KCICA) securing gifts of $30K and greater. Oversaw customer service team charged with fulfilling membership benefits. Directed Planned and executed high-visibility fundraisers and member engagement events including nationally broadcast Mark Twain Prize and National Symphony Orchestra Ball, and the annual Fourth of July rooftop celebration.• DEVELOPMENT | Grew KCICA member base by 10 percent, raising $1.2M – surpassing goal by $200K. • SPECIAL EVENTS | Planned and executed KCICA Summit and the Gold Medal in the Arts Ceremony in London for 50 of the world’s most generous arts philanthropists and their spouses, and honorees including Dame Judi Dench, Sir Michael Caine, and Jeremy Irons. Show less

Washington D.C. Metro Area

Planned and executed logistics for receptions, galas, Trustee meetings, and media announcements across all museum and research facilities and select affiliates. Briefed and advanced Secretary.

Washington D.C. Metro Area

Directed logistics for high-profile events on the South Lawn including the annual Easter Egg Roll and 12 State Arrival Ceremonies. Liaison to congressional and administration offices for public tours and VIP and celebrity access.

Ma, Public Policy Managment And City And Regional Planning

Ba, Public Communications

Graphic Communications