Director Of Merchandise And Apparel
CurrentDirector of music merchandise division at global entertainment company, BMG Music. Crafts campaign creative direction and strategy for top music artist licenses and brands to support music releases, global tours, and retail business. Creative directs and oversees design of fashion apparel and accessory consumer product lines for men’s, women’s, and kids categories; including packaging, experiential design, branding, digital marketing, and POP marketing. Works closely with clients to achieve big picture business initiatives.