Jarrett leads the NextEra Energy Marketing & Communications Digital Advocacy and Social Media Center of Excellence, responsible for digital public affairs campaigns and brand social media across the enterprise.

Promoted into a director-level role to accelerate the Communications function's digital transformation, driving procurement, management, and roadmapping of tools for 450+ global communications professionals. Manage a team of four, responsible for a $6.3MM+ budget, and oversee 40+ SaaS tools and five professional services contracts. Primary interface to internal teams, including finance, IT, and legal. Sole Manager on the Global Brand, Channel & Content Marketing leadership team.• Led a cross-functional team to develop and implement a database marketing roadmap that enabled data-driven personalization across web, email, SMS, automation, and advertising. Integrated new digital capabilities into product marketing campaigns across Asia, Europe, and North America.• Developed marketing technology business processes which enabled communications strategies across tools such as Salesforce CRM, Salesforce Marketing Cloud, SocialChorus, Opal, and more.• Increased time-on-page metrics ~25% while simultaneously reducing bounce rate ~15% across multiple critical campaigns by optimizing the use of data analytics, refreshing tag management system, and transitioning web reports to Google Data Studio.• Established the Tools & Technology team as part of a Communications-wide reorganization. Managed transition and helped 5 FTEs excel in redefined roles. The resulting qualitative feedback demonstrated high team morale and enhanced role clarity.• Led a cross-functional team responsible for presentations to a cost-reduction council of senior executives. Awarded a performance bonus for a 100% success rate for defending the criticality of Communications tools.

Internally recruited to lead global email marketing, SMS, data strategy, and SEO for all marketing campaigns delivered to brand audiences and employees. Managed a team of three execution specialists and two agencies. • Launched and grew a dozen email newsletters for products and categories such as the F-15EX, 777X, and the Confident Travel Initiative, and doubled the volume of external brand email campaigns. Won a staff award for contributions to the Boeing Market Outlook and Paris Air Show marketing campaigns.• Directed the SEO optimization of nearly every major brand campaign web page and resolved multiple technical SEO issues, resulting in a 22% year-over-year increase in total visits to Boeing.com. • Launched the company's first SMS campaigns, building and engaging audiences interested in both products and the Boeing Store. The Store pilot program generated a measurable increase in in-store revenue. • Led an employee communications transformation which onboarded 175+ communicators to Salesforce Marketing Cloud. The resulting feedback from executives indicated the improved email designs and addition of engagement data assisted with growing the impact of the company's 1,900+ annual internal email campaigns. • Collaborated with legal to bring marketing programs into compliance with privacy laws, including GDPR and CCPA.• Launched an SEO education program that trained 24% of communications staff, enabling the decentralized SEO optimization of dozens of web projects.• Launched the company's first database marketing campaigns, using automation to create integrated brand experiences across email and digital advertising for key audience segments.

Managed Boeing’s advocacy community, including launching marketing campaigns across web, email, SEM, digital advertising, direct mail, and social media. Oversaw two marketing specialists and an agency. • Eclipsed ambitious audience growth target by 68% by establishing KPIs and strategies for lead generation advertising budget. • Exceeded public affairs campaign goal by 400% under an impossibly tight deadline. Formulated and refined message and positioning strategy and marketing-mix selection to reach ambitious campaign goals. • Led an agile project management transition that aligned Boeing staff in Communications and Government Operations with agency support staff, resulting in a 15% increase in content output.

Recruited by the CEO to create digital advertising and content strategy, leading to the establishment of Boeing’s permanent advocacy community. Oversaw a team of seven marketers executing integrated digital campaigns which drove awareness and engagement.• Masterminded the digital marketing vision for Boeing’s advocacy community, including shaping messaging, creating personas, setting KPIs, building user funnels, and creating an advertising framework. The community, now four years old, has completed dozens of successful advocacy initiatives. • Won a one-year competition against a rival agency for sole responsibility for the Boeing global advocacy digital advertising budget. Delivered CPA rates 5x lower than the competition with leads which were 3x as likely to complete an advocacy action.• Opened a new revenue stream as co-inventor of a revolutionary in-house advocacy platform. Worked collaboratively with IMGE CTO to pinpoint and position messaging regarding tool capabilities and tested platform to meet strict QA/QC standards. • Pioneered a set of team collaboration principles built around 360 accountability and radical transparency. The structure was later adopted as a company-wide model.• Won a Boeing supplier award for delivering outstanding client services and project management.

Formulated high-impact, cross-channel performance marketing strategy and oversaw design and production of various marketing collateral to scale digital campaigns. Built a top-performing team of 7 to optimize campaign performance and refine project deliverables by reviewing and approving creative assets for clarity, consistency, and quality. Collaborated with internal and external stakeholders to translate objectives into advertising and communication strategies and managed end-to-end delivery of advertising, email, and web communications. • Accelerated growth of email database and repeatedly eclipsed ambitious revenue growth goals by partnering with cross-functional teams to launch VIP promotions and direct multimillion-dollar lead generation budget. • Generated over $1MM with single promotion, bringing lofty promotional vision to life by obtaining and marketing book signed by the Vice President of the United States.• Amplified eCommerce capabilities to energize brand engagement and increase eCommerce sales via rapid-reaction media cycle strategy. • Utilized data-driven approach to marketing, analyzing impact metrics to determine refinements and improvements needed across multiple campaigns and channels.• Sharpened audience targeting and cut costs through the development of digital reporting infrastructure in Tableau to provide valuable business insights and expose potential strategy weaknesses.

Selected to support 10+ nonprofits based on experience developing plans and creative briefs, strong data orientation, sound business judgment, and history of success in demand generation. Created email marketing and copywriting strategy based on extensive data analysis of nonprofits. Optimized programs to deliver overall program goals and metrics; managed multiple, competing priorities simultaneously, meeting all deadlines in a fast-paced environment.• Boosted direct marketing campaign engagement rates and reach by authoring a 50-page audit and communication guide for 4 nationally recognized nonprofits. • Designed and administered training on email marketing best practices and copywriting, training all digital marketing staff and leadership at nonprofits.• Identified and addressed gaps in multichannel digital campaign strategy by rationalizing implementation of standardized digital campaign management platform to leadership. Overcame resistance to change and gained buy-in for the project. Orchestrated $1MM+ procurement and implementation of Salesforce Marketing Cloud.

Promoted to a highly visible, strategic role to design and oversee direct response projects for nonprofits and political campaigns. Managed a team of four, responsible for budget development, content calendars, digital advertising, and email marketing.• Designed and implemented the email strategy for an email donor prospecting startup which has quadrupled in size and grown into the industry leader.

Developed and implemented award-winning digital marketing campaigns for political campaigns. • Managed a presidential nominee’s email donor prospecting, raising millions of dollars online. • Responsible for digital media buying across social, display, and direct purchasing with local media.• Authored article, “The Secret to High Email Open Rates,” in Campaigns & Elections magazine, 2012.