Jasmin Sage Email & Phone Number

Australia

Melbourne, Victoria, Australia

Current clients and recent projects include: Coles, CUB, Australia Post, Mondelez, Mars Petcare, Flybuys etc The Lab explores culture. We decode human behaviour. We search. We mine. We shine a big, beautiful, bright light on change. To enable an opportunity – a chance to make a brilliant leap. We work in many ways... BRAND: Design meaningful positions, measure performance, architecture, communications, value props, go to market strategies & internal branding. BEHAVIOUR CHANGE: Communications planning and frame all work to drive the outcomes. AUDIENCE & PEOPLE: Define & illuminate people & tribes.​ What drives them and unravel their lives. To connect meaningfully. CUSTOMER JOURNEY & EXPERIENCE: Map and​ understand journeys, thinking and actions using passive data, observation and in the moment tools. INNOVATION: Sprint based ideation. ​Across product, experience & services. ​Find new places to win.​ Unlock an opportunity..​. nudge or go to extremes CULTURAL INSIGHT & FUTURES: Decode society at scale. Track momentum of topics. Deconstruct meaning. Unlock the unspoken.

Melbourne, Australia

In this role I was responsible for driving insight and innovation across consumer brands in our portfolio. Asahi Beverages (formerly Asahi & CUB) is the leading beverage company in Australia and New Zealand. The portfolio includes iconic brands such as Carlton Draught, Peroni, Pirate Life, VB, Great Northern, Balter, Pure Blonde, Asahi Super Dry, Strongbow, Corona, Schweppes, Pepsi, Gatorade, Lipton, T2, Cool Ridge, Allpress and so forth.

Melbourne, Australia

London, United Kingdom

(Formerly Iconoculture)Consulted on global consumer trends within the drinks and food space to top advertising agencies (WPP, Landor, BBDO, Publicis) and large consumer brands (Coca-Cola, McDonalds, PepsiCo, Facebook, Nestle, Kraft Heinz) helping them build marcomm, insight and innovation strategy.Consulted on areas such as:- The rise of the non-alcoholic sector- Functional food and beverages- Trust and transparency in the big food industry- Gen Z snacking and fast food behaviours- Changing notions of authenticity, craft, premiumAs a Global Consumer Strategist I focused on the values and behaviors of key consumer groups (generations, ethnicities, sociopolitical ideologies), the impact of larger cultural forces and consumer behavior in the food & beverage category.

London, United Kingdom

London, United Kingdom

Consulted to CMOs and their direct reports in UK and Europe helping them to translate best practice Marketing insights into functional excellence and corporate strategy. Consulted to executives at Heineken, Volvo, Barilla, HSBC, Vodafone, VISA, BT, Arla Foods, Lavazza, Fromage Bel etcActed as a thought partner to CMOs advising them on best practices across a range of functional business challenges (Driving Commercial Strategy, Developing Marketing Excellence, Aligning Marketing Strategy, Developing Brand Value Propositions, Aligning the Customer Experience)key skills:- Subject matter expert on functional marketing best practices from the CEB research cannon- Identified and diagnosed client business challenges and providing relevant best practice insight - Tailored insights to client situations based on an understanding of their unique circumstance- Ran workshops, webinars and team sessions, presenting best practice content to an audience- Key business partner to the revenue team, assisting in driving revenue outcomes. Communicated clients’ needs to the research team so that the best product and solutions are alignedCEB is a global best practice insights company providing services to C-level executives in strategy, marketing, sales, IT, finance, HR, customer service, legal, and supply chain functions worldwide. CEB has since been acquired by Gartner in 2017.

Bloomsbury Square, London

Sydney, Australia

Client Services Manager at Corporate Executive Board (NYSE:EXBD) in Sydney, servicing senior executives and heads of functions (Sales, Marketing & Communications) within large cap Asia Pacific organisations.