Jasmin Miller Email and Phone Number

Worked on the account management team for one of the largest media clients at Nielsen. Oversaw client management of specific networks and client teams out of the west coast client operations, specifically around evolving measurement needs and implementation across multiple viewing platforms (On Demand, Digital and Streaming). Internal team expert on a few key measurement areas such as Video On Demand and SVOD streaming measurement.- Strong client interaction - weekly on-site client meetings - providing updates, analysis, and insights around a complicated and changing viewer experience- Presenter at a media conference around the SVOD landscape - Facilitated and help implement internal processes to ramp up measurement of Video On Demand and SVOD.- Experience with Nielsen systems including NPOWER, NNTV and TCR

Manage key local TV and media agency clients across Northeast markets. Communicate daily with clients on latest Nielsen intelligence, address clients questions related to products or results and propose strategic solutions for a variety of client needs. • Earned Simply Excellent Award, “Client Service Superstar”, in July 2013 for multi-market analysis and team collaboration.• Primary Nielsen representative for high profile clients including local TV affiliates (i.e. ABC, CBS, NBC stations), cable rep firms, local cable (TWC NY), and agencies. • Build and present client decks with Nielsen updates, solutions information, and tailored analytics. • As a client business partner, address ratings questions by running analyses on multiple platforms (including Local Custom Toolbox and Arianna) and collaborating internally with media analytics, measurement science, and methodology teams. • Price out and propose Nielsen solutions. Present client situational analyses to Nielsen Contract Review Board (CRB) for development or approval of competitive and valuable offerings. • Drive analyses of TV programs or dayparts on own initiative. For example, conducted custom research on TV ratings comparison for client prospect, looking at factors such as age, income, and gender. • Attend industry-related meetings and conferences, including the Pennsylvania Association of Broadcasters Annual Meeting and Ad Week.

Managed social media monitoring and analysis. Demonstrated outstanding skills within Boolean logic, buzz software search tools, buzz analytics (high and deep dive analysis), and report creation.• Trained, managed, coached, and reviewed the performance of staff, mentored for achievement. • Interacted with clients to lead project initiation; reviewed questions and concerns, set up scope and parameters for analysis and action, reviewed final reports and products, and presented findings. • Provided services on multiple projects across verticals, including CPG, P&G, auto, and tech. • Teamed with client development teams to define work scope, review and edit proposals, set project schedules, and actively participated in client pitch meetings. • Proactively developed innovative solutions to improve overall efficiencies, including the creation of an automated Excel analysis template.

Work closely and directly with clients on studies within the healthcare realm including ATUs, website testing, patient chart audits, and discrete choiceSpecific qualitative research experience includes concept testing, message testing, mobile application testing, and website usability testing, both in person and over the phone.Manage entire research projects through the entire study lifecycle: Meet with client to discuss needs and objectives, price and propose the methodology, develop the survey instrument (questionnaire or discussion guide), manage fielding, sampling and programming process, managing analysis team, create report in PowerPoint and/or Word, and present findings to the client.Experience in moderating interviews with healthcare providers, observing interviews, and writing final reports on the research.

Used SPSS to create, administer and analyze conference survey given to more than 2500 Physician Assistants attending AAPA Annual ConferenceAnalyzed and consolidated Physician Assistant market data into reports using SPSSModified and updated CEO PowerPoint presentation on Growth and Trends in the Physician Assistant profession using data collected from the Annual Census and Conference SurveyDeveloped and implemented procedures and systems to coordinate, track, and perform quarterly collection of data from more than 50 agencies licensing over 70,000 Physician AssistantsEdited and wrote syntax in SPSS to correctly capture and manipulate unique files into standardized format for integration into AAPA MasterfileReceived and fulfilled information requests from staff and individual PAs; defined appropriate specifications; developed and executed SPSS programs to obtain, prepared, and processed the appropriate data; reported on and interpreted findings