• Conducted in-depth research with 15 healthcare providers and 10 Low English Proficiency patients to study their responses to a translation app, identifying key factors influencing user satisfaction to increase adoption.• Conceptualized and designed an active translation feature to enhance & streamline communication in clinical settings.• Curated and managed app content with Python, decreasing expenses associated with video/audio interpreter services.

• Launched a new app with a 72% 90-day retention rate for P2P financing between urban investors and rural Indian entrepreneurs for a seamless user experience. • Applied Agile Methodology to oversee collaborative cross-functional product design and engineering sprints.• Effectively planned and executed a monetization strategy with elements of transaction fee, a membership program, and a dormant account policy with a predicted significant increase in revenue by 150%. • Storyboarded and designed social impact-driven high-fidelity wireframes of new onboarding to increase user retention and reduce customer acquisition costs by 15%.

Built a gamified social status for people into fitness, through fashion. Conducted market studies to identify and understand users, and designed and developed the MVP application. Built information architecture based on the brand ideology.

• Conducted qualitative stakeholder research and heuristic-led design of a social platform for environmental initiatives.• Assembled a simple, intuitive design system and established branding guidelines.• Developed stakeholder personas and high-fidelity prototypes for the minimum viable product.

• Executed secondary research and competitive analysis on virtual real estate in a music streaming platform to improve UX and increase ad revenue by 21%.• Proposed design suggestions to make the Wynk app more catered to the wellbeing of its users.

My duties included handling marketing, publicity, public relations and content development for the start-up that was focused on providing Personal Mentorship (Mentor) to JEE Aspirants. I headed their social initiative My JEE Hero to provide the services offered by the start-up to the less privileged students.

I created the backend framework of a software for Sentiment Analysis. The project included Flask, Keras and a wide range of Python modules.