I have always enjoyed learning and understanding more about marketing. To a non-marketer, marketing might seem to be just annoying ads, pop-ups and finding ways to get customers to spend on a brand. To a marketer, marketing comprises of almost everything - understanding what your customers are like, what your brand is about, the ways to find the people that resonates with your brand best or even the different channels available to connect with your potential customers. Among the different aspects of marketing, I see my passion lie in digital advertising, specifically in the programmatic realm. Along with the exponential growth of technology, it is amazing to see how the landscape adapts and changes the way marketers reach out to their customers as well! Feel free to reach out to me at jasminechan.xt@gmail.com or connect with me to chat more!