Jasmine L. Email and Phone Number

[Layout the business from the perspective of top-level design]【1】Responsible for business coordination and business analysis of offline overall retail in the Eastern region, including detailed business planning by category by channel, execution strategy formulation, process tracking, result analysis and review, etc.;【2】Helped distributors deep dive business building blocks in their respective regions, and integrate various resources to formulate local marketing strategies and growth plans;【3】Helped P&G teams empower their distributor teams and retail customer teams, built a retail academy platform for P&G people and customers, and enhance retail capabilities.

CS Channel Senior Regional Manager, Customer Business Development Department [Lead New Product Line Expansion In CS Channel] 【1】Took responsibility for JH market offline cosmetic channel business, by cooperating with 9 distributors, leading 4 subordinates, covering 8 chain cosmetic banners, operating 50 million yearly P&G business.【2】Operated P&G cosmetic store channel specific product line (Rejoice – R series) PS expansion and offtake improvement in JH market, including seeking suitable sub-distributor partner, negotiation on cooperation trade terms and sales target, working out local marketing plan and sales plan. After one year's market developing, we achieved Rejoice R series PS (productive store) and monthly off-take at each store average aggressively improved.

【Lead Retail Growth】Took responsible for key chain retail customers overall P&G business operation, including yearly JBP (Joint-Business-Plan) alignment, sell-in / sell through target achievement, category and SKU management, new initiative list in, KCP design and maximization, inventory and financial management and etc. In FY1819, 109% had been achieved and in FY1920 119% achieved. This meant my customers led growth of whole channel for two consecutive fiscal years.【Lead Customer Profit Growth】Led customers to achieve excellent execution of “Be First, Be Best” for New Initiatives and continue to strengthen the PSP series’ sell-in and sell-through, which finally achieved PSP% increasing 3%-4%, distributors product structure optimized and distributors CVE increased by 0.6%-0.8%.【Lead KCP Growth】Led distributors to help retailers maximize KCP sell through by actively integrating various resources and trying smart promotion solutions. In FY1819, we achieved National Day KCP 3× index, Women’s Day KCP 127% index, Customer Anniversary Day KCP 117% index. In addition, I led distributors to complete the construction of “To Home” platform (Duo Dian, etc.) and expanded P&G business development on it.【Lead In-store Excellence Execution】Led customers to optimize in-store FMOT and reformed ISA salary model based on FMOT plan and category sell-through target. We achieved PSKU% result 117%, Shelf% result 23%, and Display% result 24%, which ranked top tier in channel.【Lead Capability Building】Built P&G-Distributor-Retailer Academy platform and held RKA Retail Summit as the general project manager, which helped customer improve retail efficiency to maximize category overall output, maximize execution efficiency of sales team, maximize consumer shopping experience and maximize P&G market share growth.

【Lead Overall Business Operation】Independently took responsibility for the overall business operation of distributor, including distributors' large-scale sales, retail and wholesale omni-channel management, profit management, warehouse management, logistics and transportation management, personnel recruitment and salary design, distributor capacity building at all levels, etc.;【Lead Business Model Innovation】Led the distributor to create the "Partner System” fit for private enterprises, which subverted the traditional profit model to increase sales and optimize RD CVE, and finally achieved a strong reversal of 5% growth in large-scale GIV. Also turn around the retail business from -32% to +38%, which far ahead of P&G distributors national. Our "Partner System” was later imitated and reapplied by other distributors and I was appointed by my boss to take responsible for designing formula for RD business planning, execution tracking and business review deep dive for all distributors in my market.【Lead Organization and Capability Innovation】Optimized distributor internal organization structure, upgraded salary plan of personnel and strengthened capacity building of RD sales team. Took leadership to take responsibility for building total market “Distributor Capacity Building Platform” by integrating the resources of all parties, and carrying out on-site circular training among all distributors. In February 2017, I was appointed as the general project manager of the project, and successfully planned and organized a retail summit in JH market with a scale of nearly 200+ people.【P&G Top 10%】After less than two years, I was promoted as a regional manager with Rating One (P&G top 10% ranking).

Sales Department 2015 Management Trainee Central Training 【Solid Sales Fundamentals】Participated in 2015 P&G Sales Department Field Training, personally covered local stores to sharpen solid sales skills, including: basic process of store visits, negotiation skills, communication skills and in-store display of the four basic principles - distribution, shelf, price and sales assistance. I finally achieved NO.1 in sales volume (2.5 times vs. target) and NO.1 in the effective store (2.6 times vs. target), and won the honor of "Best Trainee" in the final evaluation.