Jasmine Li Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Assist Head of Marketing with the formulation of new key digital marketing projects • Plan and execute multiple key digital marketing projects within short time frames of six months to a year • Oversee the performance growth of five key digital marketing projects simultaneously• Produce data-driven reports on key project performance, explanations and insights for future improvements• Create and launch new Shopify eCommerce website for B2B clients• Manage, implement and coordinate new thought leadership content marketing strategy by developing the creation of articles, videos, news, blog posts and case studies• Video production and photography

Toronto, Canada Area

• Created and implemented over 200 pieces of both organic and paid advertising digital marketing strategies for LinkedIn, Facebook, Twitter and Instagram in order to increase brand awareness and lead generation • Create monthly content calendars and schedule organic social media posts on Hootsuite • Report on marketing KPI data collected from social media platforms’ insights and Google Analytics for monthly digital marketing reports to analyze trends and track the performance of the digital strategy • Respond to questions, concerns and complaints derived from online social platforms • Optimize keyword use and effectiveness involving web page development, written online content and social media posts • Create, execute and manage the “find parking near me” website project by ensuring all 700+ pages’ information is up-to-date and accurate • Manage both a summer student and co-op student simultaneously: assign work and set deadlines for students, provide feedback and guidance on work completed at bi-weekly meetings, teach the students how to use Squarespace, Hootsuite and to create organic social media posts, ensure all work completed meets the companies brand guidelines

Toronto, Canada Area

King Campus

• Provide one-on-one support to children who have special needs, integrating them into their group and camp programs and activities • Effectively communicate and maintain good public relations with the parents, campers and staff at all time • Provide a fun and inclusive environment of programming, specifically geared towards younger children

Bachelor Of Arts - Ba, Communications Studies

Concentration in Cultural and Creative Industries with a Management Option (Business Administration)

Post Grad Certificate, Marketing Management