Jasmine Li Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Assist Head of Marketing with the formulation of new key digital marketing projects
• Plan and execute multiple key digital marketing projects within short time frames of six months to a year
• Oversee the performance growth of five key digital marketing projects simultaneously
• Produce data-driven reports on key project performance, explanations and insights for future improvements
• Create and launch new Shopify eCommerce website for B2B clients
• Manage, implement and coordinate new thought leadership content marketing strategy by developing the creation of articles, videos, news, blog posts and case studies

Toronto, Canada Area

• Created and implemented over 200 pieces of both organic and paid advertising digital marketing strategies for LinkedIn, Facebook, Twitter and Instagram in order to increase brand awareness and lead generation
• Create monthly content calendars and schedule organic social media posts on Hootsuite
• Report on marketing KPI data collected from social media platforms’ insights and Google Analytics for monthly digital marketing reports to analyze trends and track the performance of the digital strategy
• Respond to questions, concerns and complaints derived from online social platforms
• Optimize keyword use and effectiveness involving web page development, written online content and social media posts
• Create, execute and manage the “find parking near me” website project by ensuring all 700+ pages’ information is up-to-date and accurate

Toronto, Canada Area

King Campus

• Provide one-on-one support to children who have special needs, integrating them into their group and camp programs and activities
• Effectively communicate and maintain good public relations with the parents, campers and staff at all time
• Provide a fun and inclusive environment of programming, specifically geared towards younger children

Bachelor Of Arts - Ba, Communications Studies

Concentration in Cultural and Creative Industries with a Management Option (Business Administration)

Post Grad Certificate, Marketing Management