Jasmine Browley, M.A. Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

A well-rounded copywriting and media relations agency that specializes in crafting compelling stories, persuasive copy, and impactful messages tailored to your unique brand personality. Your success is our priority, and our commitment to excellence ensures that every word we write is a strategic step toward achieving your business goals. Trust us to turn ideas into influential content, and let our words be the voice that propels your brand to new heights.

Greater Chicago Area

𝗠𝗲𝗿𝗶𝗱𝗶𝗮𝗻𝗛𝗲𝗮𝗹𝘁𝗵 (𝘰𝘯 𝘣𝘦𝘩𝘢𝘭𝘧 𝘰𝘧 𝘝𝘦𝘯𝘵𝘶𝘳𝘦𝘴 𝘜𝘯𝘭𝘪𝘮𝘪𝘵𝘦𝘥)- Led the “EmPowerUs” campaign to inspire women, men and families to take preventative action related to HEDIS illnesses - Drove retention through campaign initiatives increasing attendance by more than 50% - Managed partnerships, daily communications with clients and weekly meetings - Provided general counsel to senior leadership to make executive decisions - Utilized Basecamp to track timeliness and progress of projects - Created a master implementation matrix that tracked daily success- Developed templated communications, presentations, client briefing documents, press releases, media alerts and social video scripts 𝘾𝙝𝙞𝙘𝙖𝙜𝙤 𝘾𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙮 𝙏𝙧𝙪𝙨𝙩 (𝘰𝘯 𝘣𝘦𝘩𝘢𝘭𝘧 𝘰𝘧 𝘙𝘶𝘥𝘥 𝘙𝘦𝘴𝘰𝘶𝘳𝘤𝘦𝘴) - Enhanced Chicago Community Trust’s visibility in a multitude of areas by providing support in securing placements with ABC, NBC, Chicago SunTimes, CBS This Morning, WGN Radio, etc.- Led the #PutItAllOnTheTable Instagram campaign that increased consumer engagement by more than 60%- Implemented digital strategies and provided media support while executing On the Table - Managed day to day press event development by creating briefing reports, drafting social media posts/talking points and serving as the direct contact for any immediate questions

Chicago, Illinois, United States

Chicago, Illinois

Chicago

Greater Chicago Area

- Curate and teach specialized brand communications lessons for student cohorts between the ages of 16-24; provide professional development courses to equip students with the tools needed to attain success in the strategic communications field. Key teachings include: + Crafting a powerful LinkedIn presence + Resume writing + Networking successfully + Building an online portfolio

Chicago, Illinois

- Developed comprehensive Cision and Factiva monitoring reports to secure media placements and analyze competitors- Provided digital engagement recommendations to senior leadership to help guide efforts for Depend, - Scott and Cottonelle Tissue and Kotex brands - Led research analysis for Kotex’s most impactful campaign #LoveMyShape- Utilized Hootsuite and Upfluence to create social listening reports and reputation audits to provide recommendations that aligned with the campaign’s goal - Communicated and negotiated directly with influencers to ensure a seamless development plan

Chicago

Greater Detroit Area

- Drafted sound, credible documents such as client memos, news releases, case histories, byliners, backgrounders, op-ed pieces, brochures and collateral materials.- Wrote/the first draft of a press releases, one-pagers and program overviews - Monitored with minimal supervision, including daily monitoring, monitoring at conferences, and around breaking issues- Regularly spotted errors in media coverage of the brand/client based on my understanding of the product/study outcomes- Wrote/owned first draft of media results decks/documents- Drafted strategy decks- Provided event support events including press conferences, media briefings, analyst meetings, media tours third party advocacy, etc- Conducted internal and external research by preparing in-depth analyses for the client

- Completed digital SWOT analysis reports to understand competitors and current market trends- Utilized Hootsuite and Sysomos to manage content and track engagement- Delivered recommendations to marketing team to restructure brand messaging and social media to increase engagement

Chicago

- Supported the main media point of contact for Johnson Publishing Company, and all of their business units (Ebony magazine, Jet magazine, and Fashion Fair cosmetics)- Supported the development of the public relations plans for the overall company and various campaigns - Supported the coordination media interviews with the company's executives and staff members where appropriate.- Was responsible for assisting in the management of all company events, in addition providing assistance in the planning and development- Developed press releases, pitches and media alerts- Assisted in developing and implementing executive visibility initiatives- Helped generate positive media coverage for Johnson Publishing Company, Ebony magazine, Jet magazine, Fashion Fair cosmetics, and company executives

Greater Chicago Area

+ Created compelling digital story lines via social media in an effort to drive interest to the show + Conceptualized and executed campaigns to engage existing social media audiences

+Produces copy for usage on the nationally recognized blog+ Develops social media platforms in an effort to promote online influence+ Greatly contributes to event development and planning for the promotion of the blog

+ Used various social media platforms to bring awareness to the Center for Black Music Research of Columbia College Chicago including client to client interaction + Created and executed campaigns to engage existing social media audiences + Grew the Center for Black Music Research’s Facebook and Twitter pages by over 200 followers+ Created comprehensive social media content calendar + Photographed key events using DSLR camera equipment; edited and created multimedia projects via Final Cut Pro X

Master'S Degree

Bachelor Of Arts (B.A.), Psychology