Designed and developed on-brand content for social media platforms and poster advertisements, promoting Unitrans to an audience of 30,000 UC Davis students. Conducted in-depth market research and kept current with viral trends, resulting in a 40% increase in brand awareness, a 25% boost in user engagement, and a 50% rise in reach within just three months. Collaborated cross-functionally with multiple departments to ensure brand consistency across all creative assets, strengthening the overall brand identity and user experience.

Strategically developed and executed a comprehensive marketing plan to attract over 250 student leads, engage with 20+ student clubs, and garner interest from 5 professors. Leveraged targeted content creation and advertising on personal social media channels, effectively increasing awareness and activating free Adobe Creative Cloud access at UC Davis, while significantly enhancing brand recognition.

Led the design and execution of social media campaigns, including persuasive copywriting for digital initiatives, resulting in a 45% boost in engagement. Managed social media scheduling and coordination via Agorapulse, increasing audience interaction by 30%. Collaborated with marketing teams to execute strategic campaigns on platforms like TikTok and Google Ads, driving increased ticket sales and event attendance. Designed and managed promotional email campaigns in Mailchimp, generating over 5,000 click-throughs and significantly enhancing event visibility. Oversaw website management to ensure accurate and timely updates of performance listings, improving user experience and information accessibility.

Designed a variety of marketing materials for outreach, including eblasts, social media posts, GIFs, and digital advertisements. Developed comprehensive brand guidelines and digital marketing assets to ensure consistency across all brand communications, aligning with strategic objectives and brand identity standards. Managed the entire design production process, from initial concept through to final execution. Utilized data-driven insights and extensive market research to understand social media users' preferences and behaviors, creating targeted and effective social media campaigns.

Conducted in-depth analysis of social media metrics to gather actionable insights, crafting detailed monthly reports to support data-driven decision-making and continuous improvement strategies. Developed and designed engaging social media content on a weekly basis, resulting in a 20% increase in engagement. Orchestrated the creation of a highly effective editorial calendar, ensuring cohesive and strategic content across all social media platforms.

• Conducted research to conceptualize and design precise graphics, utilizing coworkers and supervisors to learn and develop skills.• Collected metrics on the performance of previous designs to improve new design concepts and current implementations.• Interviewed consumers that were similar to the company’s audience in order to collect data to use to help rebrand the company. • Collaborated with both the CEO and head social media chair regarding new and innovative ways to market the brand.• Created a social media advertisement for the company that gained over 16,000 clicks. • Analyzed market data to determine ways to reach the target audience or intended segments.

• Growing a community of users on campus by proactively reaching out and attending student events to promote the brand.• Assisting the followers by answering any questions and ensuring they have high-level satisfaction while using the GIST app. • Educate customers by providing up-to-date information on the brand and values which make the company stand out. • Developing innovative and successful market-level promotions to build the brand’s audience and recognition.