Jasmine Gurley Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Ga, Us

Chief storyteller. I create media opportunities, partnerships, and pipelines that align to and advance the College’s mission.- Developed and executed marketing & PR strategies designed to promote awareness and support for the College’s mission and key initiatives, provide consult and coordination for crisis communications, and revamped institutional policy initiatives. - Increased internal compliance and investment in MarComms practices and initiatives among faculty, staff, students, alumni, and external stakeholders through relationship building, media training, and delivered media+partnership opportunities.- Increased media placements and aggregate readership by 10% YOY; increased positive sentiment by 12% YOY.- Managed executive communications for college president and increased his positive media coverage by 37% YOY - Secured four New York Times placements within one fiscal year. Other national news outlets to cover Morehouse include The Wall Street Journal, Bloomberg, MarketWatch, Forbes, Crunchbase News, MSNBC, CBS News, CNBC, CNN, CNN International, The Washington Post, The Atlanta Journal-Constitution, AfroTech, Black Enterprise, The Chronicle of Higher Education, Diverse: Issues in Higher Education, and many more. - Lead collaborative campaigns with external partners such as The White House/Biden Administration, Google/Jigsaw, JP Morgan Chase, Black Economic Alliance, AltFinance, Morgan Stanley, Polo Ralph Lauren, and others.

Atlanta, Ga, Us

Atlanta, Us

Recognized as one of the 2017 "Best PR & Marketing Strategy" Companies in the Atlanta Tribune, Sankofa PR represents brands, products, companies, organizations, and special projects with philanthropic motives; non-profit and for-profit establishments with charitable missions. It strives to make the world a better place by promoting those aiming to do the same. SPR provides clients with marketing, branding, public and media relations solutions to drive revenue, create consistent brand presence, increase revenue, and streamline workflows. Conducts brand analysis to create and integrate actionable marketing and growth plans. Oversees product launches, trade show management as well as press release development and feature articles. Performs ghostwriting for websites, blogs, social media, and newsletters.

Atlanta, Georgia, Us

- Owned campaign development and execution for several product (Paint, Indoor/Outdoor Garden, Decor), seasonal (Spring, Halloween & Holiday), and service (Home Services+ Install) category segments, while collaborating with key internal+external stakeholders and managing external vendor+agency partners to create dynamic B2B+B2C earned media and brand integration opportunities aligned to strategic business initiatives- Led strategy development and execution for Halloween 2020 season, including a pivot-to-virtual product showcase launch event. Leveraged media relationship to secure over 90 media attendees, resulting in 400+ media placements, 3.2 billion impressions, and record-high Halloween sales. Included amplification of viral 12-foot Skeleton on Good Morning America, The Tonight Show with Jimmy Fallon, The Late Late Show with James Corden, and The Ellen DeGeneres Show, among many others. - Launched an all-new “Virtual Field Trips” program for The Home Depot Workshops to aid online learning during the COVID-19 pandemic and in lieu of in-store workshops. Led team of internal partners, video production company and PR agency to create high-quality educational content, produce TV-quality videos and drive consumer and media attention. Exclusive executive interview placed in Forbes. - Managed full PR activation on Good Morning America and Sara, Strahan & Keke for The Home Depot's new tagline and shopping capabilities launch - “How Doers Get More Done.” Launch included an exclusive executive interview story in AdAge, followed by an interview placement in AdWeek.

White, Ga, Us

Lead all internal and external, B2B+B2C communications, PR campaigns and social media content for company. Managed 8 social media platforms, website copy/content, wrote and directed video shoots, copywriting/editing, media writing, and more. Created targeted communication campaigns, resulting in increased brand engagement with key customers, influencers and the media. Collaborated cross-functionally to ensure adherence to collateral development and marketing campaign timelines, as well as brand standards.Key Accomplishments:• Launched a user-generated social media and website content program, earning over 1,000 submissions• Planned and executed 7 events, attracting 1200+ guests to company showroom during largest trade show.• Secured 300+ local and national print, digital, and television placements using paid and earned media strategies, such as press releases, advertorials, company profiles, and product donations, and sponsorships.• Drove Instagram engagement increase by 112%, earning 20K+ new followers by launching an inaugural influencer-marketing program and coordinating 200+ partnership in 9 months; led negotiations with popular media platforms to facilitate giveaway opportunities.

Managed the development and execution of integrated marketing plans for agency clients. Devised product launch campaigns, press releases, case studies, national media tours, and social media plans. Assessed Pay-Per- Click and Google Analytics, generating monthly reports to present at monthly stakeholder update meetings.Key Accomplishments:• Successfully placed a client’s product on the premier season of the FOX television show, “Home Free,” coupled with a cover story reviewing the episode in Atlanta Home Improvement magazine, June 2016.• Generated 1M impressions from one trade show via onsite trade and consumer media interviews/placements with large media outlets, including ABC News, the Associated Press, Country Living, and USA Today.• Increased a client’s Facebook followers from 8K to 12K and page engagement by 120%.

Atlanta, Georgia, Us

After 12 months at ECPR, I was promoted to Assistant Public Relations Manager. In this role, I managed and assisted in all facets of organized and strategic media relations, in addition to pitching for varying product and service-based clients within the B2B and B2C interior design, architecture, design-build / construction, and horticulture industries. This included: - Writing / pitching client-based press releases and by-lined articles; researching, writing and pitching client project overviews and case-studies- Development of story angles and creative brainstorming- Coordinating interviews and assisting with photoshoots- Coordinating and assisting with major industry tradeshows, book tours, speaker’s bureau, media tours, sponsorships, and other events for the firm and clients- Researched / supported the development of new business accounts- Leading social media campaigns from concept to research, development, execution and day-to-day management- Preparing, submitting, tracking a variety of media kits, packets and digital photo libraries to editors, clients, and others- Participating in creative conceptualization and branding to include concepts for print ads, logos, collateral, events, websites, media kits, releases, articles, etc. - Training and managing new employee / intern on-boarding

Atlanta, Georgia, Us

I began at ECPR as a summer intern. At the end of my internship, I was hired as the public relations coordinator. Responsibilities:- Crafted story ideas, pitched media, and secured client coverage/publicity in print and online publications- Conducted research for target trade & consumer markets for ECPR and client business development - Maintained daily management of social media accounts for ECPR and clients in accordance to set brand messaging- Wrote blogs for ECPR and clients using Blogger and WordPress platforms- Managed promotion and secured publicity for the client events, book signings and tradeshows- Maintained clerical duties such as the organization of client coverage archives, direct-mail, media lists, and publication media kits- Trained interns and new employees on company procedures and standards

New Orleans, Louisiana, Us

I was the founding 9th grade Algebra Remediation (Pre-Algebra) teacher during the inaugural year for George Washington Carver Collegiate Academy in the 9th Ward of New Orleans, as a Teach for America 2012 corp member. My scholars came to me on a first to fifth grade level in math as ninth graders. At the end of the year, 100% of my scholars tested into Algebra for their 10th grade year. I also served as a homeroom advisor to nine young ladies.

I interned for four consecutive summers at the National Transportation Safety Board (NTSB) in Washington, D.C. I worked in the Office of Administrative Law Judges (ALJ) as well as the Office of Public Affairs. During my time at the NTSB, I reviewed hundreds of cases that came through the ALJ, including the "Miracle on the Hudson" plane landing on the Hudson River to ensure that the proper documentation was presented for the ALJ to make “next step” determinations. In the Office of Public Affairs, I wrote and produced a public service announcement video on distracted driving that was used on the agency website, promoted in newsletters, as well as, on other media platforms.

Greensboro, Nc, Us

As the media relations intern, I wrote press releases, assisted in press conference coordinations and managed the N.C. A&T Aggie Athletics social media accounts