Senior Marketing Operations Manager
CurrentAs the Senior Marketing Operations Manager at Exterro, I am focused on developing, managing and executing operational processes while managing the company's email and social media marketing initiatives and strategies.- Manage the company's tech stack, including Salesforce, Pardot, and various miscellaneous tools- Execute operational processes and tasks in support of lead-generation programs- Assist Sales Operations team with various projects with an overall goal of developing efficient processes and maintaining an efficient CRM - Conduct regular system audits to ensure efficient operations and accurate data- Execute and streamline marketing workflows through automation and reporting- Manage Marketing Coordinators to ensure our email and social media strategies are executed on and goals are met- Work with Marketing Managers to scope and build new processes to increase lead flow to sales- Database enhancements for hygiene and compliance- Oversee the process of list building and database hygiene, focusing on improving the process through automation- Manage and support organic social media marketing campaigns for corporate channels and internal social media promotion for sales