- Direct team of Communications & PR Associates to create infographics and digital content that best represent the ASUC Senatorial Office’s platforms (Public Service Opportunities, Student Retention, and Latiné Community Excellence)- Manage Instagram social media page (80K impressions per week) and utilizing digital marketing strategies (establishing brand, creating posting schedule) to generate optimal engagement

- Research the structure of human concepts and their impact on cognitive framing and linguistic creativity under Dr. Paul Haward- Conduct research studies on up to 150 children ages 4-7- Assist with data analyzation and research experimental design

- Curate social media content for #1 student body elected Senator Andrea Jimenez’s platforms (advocacy for the Latine Community, Public Service Organizations, and Registered Student Organizations)

- Manage promotion of campaign for student government candidate through marketing strategies, curating social media content, and overseeing events and activities with student organizations to reach student body of 40,000 individuals

- Create digital marketing content for brand partnerships including for SunBum, Fenty Beauty, Estée Lauder, and Garnier, collectively reaching as many as 10K impressions on both Instagram and TikTok- Collaborate with 25 other marketing members to develop marketing strategies and campaigns and emphasizing Her Campus brand awareness among UC Berkeley students- Curate content for UC Berkeley's Her Campus social media platforms (TikTok, Pinterest, Spotify) which receives over 120K… Show more - Create digital marketing content for brand partnerships including for SunBum, Fenty Beauty, Estée Lauder, and Garnier, collectively reaching as many as 10K impressions on both Instagram and TikTok- Collaborate with 25 other marketing members to develop marketing strategies and campaigns and emphasizing Her Campus brand awareness among UC Berkeley students- Curate content for UC Berkeley's Her Campus social media platforms (TikTok, Pinterest, Spotify) which receives over 120K impressions per semester Show less

- Enhance brand affinity through UC Berkeley campus with HC x Estée Lauder partnership and promote new Nutritious line by hosting a yoga wellness event and collaborating with campus organizations- Craft high-quality social media content highlighting Nutritious line launch, featuring event highlights and product reviews, generating high engagement

- Promote new Hella Thicc Volumizing Mascara product with HC x Fenty Beauty partnership and distribute 200 product samples among UC Berkeley Campus- Curate tailored video content showcasing the product, utilizing targeted hashtags and royalty-free music for optimal engagement- Campaign’s success produced over 70 user-generated videos, gained 20k+ views, and contributed to significant growth in HerCampus and Fenty Beauty social medias

- Distribute 800 product samples with HC x Sun Bum partnership using marketing strategies, such as on-campus tabling, interactive games, and collaborating with campus organizations - Create high-quality video and photo content surrounding SunBum products, increasing social media engagement by 5% within 48 hours, to build brand affinity on campus and beyond

- Study and analyze data on the variation of the endocranial cavity along with examining the relationship between middle meningeal arterial patterns and plagiocephaly under the supervision of Dr. Gary Richards of University of California, Berkeley- Present research at the 92nd annual meeting of the American Association of Biological Anthropologists (2023)

- Ensured a safe and empowering environment for children (ages 4-13)- Collaborated with coworkers in enriching (K-1st grade) campers in creative, social, and learning skills