Jasmine Lubin Email & Phone Number

Washington, District Of Columbia, United States

- Supported the launch of campaigns and activations across the CarMax and UScellular accounts by building media lists, leading pitching efforts to consumer media, preparing media briefings for press interviews, and/or writing key messaging documents- Secured an exclusive feature in Business Insider and a mention in a marketing column in AdAge for CarMax’s newly promoted CMO and an interview for celebrity talent in PopCulture.com for a CarMax campaign- Collaborated with social, account, creative, and project management teams while on the UScellular account to build an integrated process for monthly social briefs, develop thought starters to influence creative thinking and content that can drive earned media, and track project timelines and deadlines for brief development- Prepared client-ready case study presentations using Keynote that showcase key learnings/takeaways and actionable insights for client and agency partners- Maintained client communication by responding to client requests, sending meeting agendas, and providing timely updates on projects, campaigns and tasks- Worked with the social team while on the UScellular account to provide cultural moments and rapid response opportunities for social channels- Created and sent an industry news report to client three times a week while on the UScellular account that includes key takeaways and recommended actions for the client business- Completed reputation and risk assessments for potential movie integrations and on celebrities for campaigns

- Supported the execution of a return-to-office workshop for senior leaders by collaborating with HR to develop the participant list, writing email communications, and sending calendar invites- Created a communications calendar for a career advocacy program that outlined messaging, timing, etc. for email communications to participants explaining assignments and program details- Assisted in the development of newsletter communications to over 6,000 employees for monthly observances by putting the content in Mailchimp and supported Employee Resource Group leads in promoting their programs and events in the newsletter

- Researched and pulled competitive data for Rémy Cointreau competitive set- Assisted paid social team with day-to-day tasks such as monitoring campaign performance/compiling data and insights into reports, writing/sending meeting notes to clients and boosting social posts on Facebook Ads Manager

-Planned and executed DE&I initiatives focused on education, representation, conversation and celebration to transform agency culture and everyday practices. - Co-created Ascend, a monthly internal conversation launched in response to the Black Lives Matter movement in summer 2020.- Collaborated with the DE&I and leadership teams to build a more inclusive recruitment process and revamp our climate survey to measure the impact of our work. - Fostered engagement among +70 members through planning and execution of social events, trainings, professional development sessions and weekly announcements.

Supervised the Bliss team as an account lead and managed client and team communication to deliver social listening, research and strategic recommendations tailored to the Gen Z market.

- Created and scheduled content for IPR signature studies, events, webinars and programs and external research using Hootsuite for IPR's Facebook, LinkedIn and Twitter pages with a combined audience of over 30,000 followers- Wrote social media copy and created social media graphics using Canva for weekly research letters, events, programs and signature studies- Formed monthly social media goals and measure them against monthly data analytics including followers, reach, and impressions- Conducted community management by responding to comments, commenting on posts that tagged IPR's social accounts, and answering any questions or requests using Hootsuite or the social media platforms- Developed a social media strategy for IPR's Facebook, LinkedIn and Instagram accounts

Gainesville, Florida

- Produced graphics for Water Bear's Pinterest page, content for newsletters, blog posts for the website and social media copy when needed- Compiled research for photography contests and submitted photos through a submission platform to feature work in different publications- Assisted in the creation of other branding materials using Photoshop and created a comprehensive style guide to maintain brand consistency across all platforms

Boca Raton, Fl

- Fostered employee engagement through crafting company emails for more than 6000 employees, writing articles for the company intranet, designing custom graphics using Canva to enhance communications efforts and assisting with corporate events- Managed content calendar for company emails, intranet posts and other internal communications- Collaborated with cross-functional teams within HR and across the organization to coordinate and plan content for various internal communications platforms - Strategically planned and began execution of a wellness campaign for the month of August and a communications plan for a human resources initiative

Gainesville, Florida Area

-Attended weekly meetings and brainstorm ideas for campaigns and events -Promoted three articles per week on social media including Facebook and Twitter

Dania Beach, Fl

- Produced content for the weekly newsletters using Mailchimp, the AWOM Lab and AWOM Club Instagram accounts and for a pitch deck to present to companies about potential sponsorship- Assisted with the set up and break down for events- Researched social media trends and companies to build a contact list - Corresponded with different companies for potential event sponsorship

Coral Springs, Fl

- Assisted with the organization of files from the camera to the computer.- Formulating creative product descriptions for the Etsy market.- Edited over 60 photos using Photoshop Express Editor.