Jasmine Spiess Email & Phone Number

New York, New York, United States

• Event Strategy
• Digital Content Strategy
• Content Creation
• ABM Strategy
• Marketing Generalist

Greater New York City Area

Greater New York City Area

New York, New York, United States

• Established successful event processes for the inaugural NY Climate Week SightLive event for Sightline Climate and Planeteer on a tight deadline for two simultaneously occurring events
• Negotiated fees with new venue and established contingency plans for food and beverage teams, audio/visual teams, and venue management teams
• Managed a team of 25 volunteer interns stationed throughout the venue that managed everything from guest services, to green room, to stage management, to audience management

• Generated $7.75M in pipeline through events in 2023 on a $140K events budget (currently $1.9M in Q1 2024 pipeline with 50% cuts to the events budget)
• Developed and hosted Climate Change Wine Tastings at World Economic Forum and NY Climate Week, garnering press from NPR, CNBC, and Yahoo News; Created Future of Food events for London Climate Action Week and Salesforce.
• Executed 30+ events globally in 2023, with an average of 8 events per quarter and regular webinar attendance of 30-50% of registrants
• Created all product overview video content, from concept to completion and edited all webinar video highlights for social media and sales assets
• Optimized social media content to align with ABM strategy and SDR campaigns, resulting in an average engagement rate on LinkedIn of 5%
• Managed social media, email campaigns, and content across channels for 360 surround ABM strategy, ideated, created, and edited blogs with our meteorologist and product teams, and optimized SEO for content on the.

• Provided performance analytics and guidance on SEO optimization for OneGoal Chicago website relaunch
• Social Media optimization and strategy lead for Liquivida location launch
• Social Media content and strategy lead for That Funny Agency

New York, United States

• Developed content strategy, optimizing brand positioning and awareness by launching a survey of the “Top 25 Global Ecommerce Power Players” to over 10K industry leaders, garnering press from Bloomberg, Yahoo, and WWD..
• Oversaw the branding transition from eShopWorld to ESW, partnering with designers and marketing stakeholders to create new collateral, sales enablement materials, email signatures, etc. with a consistent brand.
• Worked with marketing and sales teams to create and distribute targeted ads for branded content such as ebooks and videos through paid acquisition campaigns aimed at 70% of our target list, with 50% engaging and above.
• Created all ESW product and features video content, from concept to completion through research, ideation, script writing, selecting music, auditioning voiceover artists, and collaborating with the production company.
• Created all training materials and lead training sessions for the Business Development Team. Materials included: Qualifying Sales Leads, ABM Target Accounts List, Defining Verticals, etailinsights, SimilarWeb.
• Collaborated on the development of the ABM program with international and domestic revenue operations teams, performing a comprehensive analysis of ESW’s target market, synthesizing a verticalized targeting approach.

• Projects for the Marketing, Sales, and HR Teams at ESW Include:
• Established HR, Marketing, Sales, Operations, Finance processes for the US Team.
• Top 25 Global eCommerce Power Players (As seen on Bloomberg, Yahoo! Finance, Chain Store Age, and Retail Customer Experience)
• Co-Writing and proofreading on partner reports, such as "Cross-Border Ecommerce: A Buyer's Guide"
• Management and Creation of COVID-19 Compliance Handbook and Protocols for US Team (Received Company-Wide Recognition from CEO, Tommy Kelly)
• Advisory Committee Decks - Research and Coordination of Marketing and Sales Branding

• Developed and executed a scoring system for competitive analysis of key differentiators that became a benchmark for the global ecommerce performance of a major beverage distributor. This required managing a team of.
• Coordinated design teams, freelancers, and executives to optimize website content for SEO. Partnered with a production company to revise the homepage video for a B2B glass company, creating the story and overseeing.
• Strategized the transition of a B2B jewelry company so it could sell DTC. Content creation and management included creating product names and descriptions, writing website copy, overseeing product photography.
• Familiarized myself with various B2B and DTC industries and topics, from Amazon brand positioning and SEO strategy for a major toy company, to change management for technology implementation at an internationally known.

Greater New York City Area

LOGLINE: A confrontation in a coffee shop becomes a battle of wills in which one woman must unravel her tangled past and identity from her silent rival.SYNOPSIS: Stronger is a modern adaptation of August Strindberg’s play The Stronger (1889). Stronger is the story of two actresses who engage in psychological warfare in a cafe on Christmas Eve. The.