Jasmine W. Email & Phone Number

Experienced Small Business Owner, Creative Brand Strategist, and licensed Beauty Professional of 10 years with ample experience in crafting profitable e-Commerce brands for new and growing WOC business owners across many industries in the D2C market. Interests lie in Music, Fashion, Beauty and Business. Core Strengths include Customer Service, Experience, and Retention; Retail and Store Management, Helpdesk Organization and Creation, Brand Strategy, Brand Ideation and Naming, Digital Marketing Strategy, and Small Business Development. Skilled in: Adobe InDesign, Gorgias, Google Suite, Zendesk, Canva, Keynote and Freshdesk CRM.

Listed skills include Creative Services, Creative Direction, Customer Service, Customer Satisfaction, and 23 others.

• Lead Brand Strategist

  Trw Creative

  Jan 2020 - Present - Atlanta, Ga

  • Crafting comprehensive brand and marketing strategy for small business owners seeking to have more clarity, definition, and confidence in their businesses using my proprietary 'Style, Strategy, and Story' method.• Designing custom brand roadmap decks that include unique brand propositioning, market research, buyer psychology, and trend forecasting consistent with the organization's overall mission, vision, and objectives including key components such as product naming, taglines/slogans, messaging pillars, tone/voice, archetypes, SWOT analysis, brand avatar development, etc.• Leading all discovery, project kickoff, and brainstorming calls that penetrate the essence of the company's goals to ensure the strategy is ideal for the client using research and planning.• Develops social media strategy and content calendar to achieve marketing objectives such as sales, brand awareness, and building traffic to grow email/SMS lists.• Outsources and thoroughly vets creative teams (copywriters, content writers, photographers, and designers) to execute projects per clients needs and budget, while overseeing projects to completion.• Briefs and collaborates with creative and design teams to develop content themes, templates and campaign collateral, and brainstorm innovative solutions for future initiatives and campaigns.• Reviewing data and analytics from Google, Meta, and other digital marketing platforms given to determine budget allocation for future marketing initiatives.