Jasmin Lavonen Email & Phone Number

Espoo, FI

Espoo, Uusimaa, Finland

twoday Biit is a business and technology consulting company specialising in Salesforce products. In this role I focus on helping our clients to boost up their automated marketing and customer communication efforts with data-driven approach on Salesforce platforms ☁️My main responsibilities include project management and marketing advisory for our client.

SEO content production, copywriting and editing as freelancer

Helsinki, Southern Finland, Finland

Leading B2X martech development and strategy at Telia Finland. Responsible of driving the implementation and development of the martech initiatives, i.e., describing development needs, defining success criteria, business goals and metrics, setting priorities, reporting KPIs and building business cases together with the martech virtual team.

Helsinki, Southern Finland, Finland

Operative lead of B2C marketing automation activities with Salesforce Marketing Cloud. Planning, building and optimizing end-to-end customer journeys. Specifying development & data needs and operative KPI’s. Training others and creating best practises & way of working models.Simultaneously taking responsibility of marketing activities in certain product.

Helsinki Area, Finland

Main responsibilities:- shared responsibility of Liiga and TV business area's marketing activities- Liiga and other TV content marketing campaigns’ management- media planning, optimization and budget control with media agencies- marketing automation: initialization of Marketing Cloud- creating end-to-end customer journeys and developing customer.

Helsinki Area, Finland

As part of B2C customer communications team my responsibilities included- Creating meaningful and easy-to-understand customer communications about often complex subjects- Cross-sales activities via sms messages, emails and letters- Statutory customer communications- Maintenance and updating statutory customer materials, such as service descriptions, price.

Helsinki, Southern Finland, Finland

Proud of being part of launching Telia Finland. My responsibility was to plan and develop Telia's B2C customer communications during and after the launch. I also played important role implementing new tone of voice in customer materials, sms, emails and letters.

Helsinki

Online journalist at MTV Uutiset (www.mtvuutiset.fi)Planning and writing online articles, interviewing interesting people, and reporting about current events.

Helsinki

MTV Lifestyle (www.mtv.fi/lifestyle)Studio55.fi (www.studio55.fi)Interviews, planning and writing online articles, photoshooting & editing

Espoo

Retail sales and customer service with various employment contracts from full-time to if necessary employee.

Master Of Business Administration - Mba, Leading Business Transformation, Master’S Thesis 4/5

Major: Strategic planning & leadership

Bachelor Of Arts - Ba, Journalism, Bachelor’S Thesis 4/5

News writing, magazine articles, data driven journalism, layout design, Adobe InDesign, photography, social media, fact-checking, basic TV.

Telia Executive Program

A 3 day deep-dive program offered by Telia to skilled and promising individuals to promote ideation, teamwork and personal professional.

Graduate, Eximia Cum Laude Approbatur