Jason Abraham Email and Phone Number

Brand Strategy lead for Bank of America’s Enterprise division, creating award-winning marketing plans, creative briefs, and corporate strategies. Projects included Starbucks Rewards and BofA Card integration, Chicago Marathon sponsorship series, MLB & NFL Mascot brand extension campaign, and financial education outreach efforts.Expert in multicultural and multigenerational audiences, designing thought pieces and videos that contributed to the agency’s cultural intelligence capabilities. Contributions impacted marketing plans and product messaging across brands like P&G, Kellogs, Purina and CadillacProficient in building frameworks and leading workshops that promotes collaboration, designing strategies for short-term and long-term goals. Efforts addressed tent-pole moments, DE&I initiatives, and cross-agency collaboration opportunities.

Brand strategy lead for State Farm building brand affinity amongst Millennial and Gen Z audiences. Responsibilities includedbuilding social strategy campaigns for Jake from State Farm’s Instagram and Twitter (X) platforms, creating the Pinterest platform strategy for the life insurance campaign and launching the small business multi-year brand campaign. Led and created research projects that impacted creative strategy development efforts, social media calendars and overall brand love. Conducted industry and competitive social media listening exercises, pulling insights that provided inputs to creative briefings, client meetings, and strategic workshops. Mentored and coached peers and junior teammates through POVs and creative briefs that strengthened their strategic skills when selling work, sharing perspectives, and engaging with clients.

Leveraged audience personas and market research to encourage sales tactics that gain new office, residential and retail tenantsInitiated a 4-step process for all internal and external campaigns: ideation, design, implementation and evaluationTransformed complex data into readable content such as presentations, infographics and one-pagers for simplified resultsManaged content and reported Google Analytics, Emsi and esri mapping data for 20+ websites to leadershipAssembled an internal campaign that increased company-wide usage of alternative modes of transportation by 20%Designed and analyzed quantitative and qualitative data to coordinate strategic marketing plans and marketing initiativesImplemented marketing tactics to maintain at least 80% occupancy in 10+ multifamily propertiesCollaborated with communication, design teams and senior leadership on multiple campaign launches and branding Adapted to various situations and last-minute projects with the ability to complete and delegate tasks within a teamCreated creative briefs, established goals, KPIs and developed recommendations to optimize targeting and campaign strategiesTook on role as Interim Marketing Director since September 2019; creating and executing marketing plans, managing budgets and communicating with leadership

Strategist on Ford SUV divisionParticipated in the ideation and planning of experiential marketing and retail campaigns with partnering agenciesAssessed the digital behaviors of target audiences to create story-telling strategies Brainstormed and updated accurate target audience behaviors for new vehicle launchesDeveloped creative briefs for multiple branding initiatives

Produced and applied competitive review to help position vehicles within the segmentObserved focus groups and collected data to determine the creative territory for campaign launchesInterpreted statistics and gathered insights for new Software Developing Kit integration

Created and implemented marketing strategies to reach target audience that consisted of parents and studentsSuccessful campaign resulting in a significant increase in Facebook likes and 2 sold out dance performances in 2 yearsDesigned and produced videos highlighting promotional and introductory content

Led social media and presentation initiatives for large youth conferenceIncreased followers and engagement rate by designing unique content on Instagram and Facebook Created videos relating to topics and themes of conference (e.g. loneliness and teen pregnancy)

Built customer and client relationships for AT&T and DirecTV through direct marketingTrained and promoted entry level employees on best practices and sales tacticsGenerated $1800 per month in sales revenue

Enhanced awareness through delivery of posters to neighboring businesses and librariesScheduled meetings and shared Reading Work’s resources with agenciesDeveloped new strategy campaign for advertisement of program and services

Established Facebook, Instagram and Twitter accountsDesigned elevator pitch for explanation of business to stakeholders and customersCreated PIVOT strategies for multiple target markets

Designed a series of videos for Wayne State’s largest cultural show representing different cultures Created a promotional video which garnered over 2,000 views in 2 weeksRe-branded existing marketing materials to better position the organization on campus

Researched marketplace to find new primary market of doctors and private practices Reconstructed, refreshed, and updated the website to best represent the company externally