Jason Blanchette

Jason Blanchette Email and Phone Number

Associate Athletics Director of Marketing and Fan Engagement @ Boston College
Westborough, MA, US
Jason Blanchette's Location
Westborough, Massachusetts, United States, United States
Jason Blanchette's Contact Details

Jason Blanchette personal email

n/a
About Jason Blanchette

Experienced Senior Director of Sports Marketing with a demonstrated history of working in the higher education industry. Skilled in marketing, ticket sales, social media, and advertising. Strong business development professional with a Master of Science - MS focused in Sports Adminstration from Boston College.

Jason Blanchette's Current Company Details
Boston College

Boston College

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Associate Athletics Director of Marketing and Fan Engagement
Westborough, MA, US
Jason Blanchette Work Experience Details
  • Boston College
    Associate Athletics Director Of Marketing And Fan Engagement
    Boston College
    Westborough, Ma, Us
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  • Boston College
    Assistant Athletics Director Of Marketing & Fan Engagement
    Boston College Jul 2015 - Present
    • Create and oversee football and men’s basketball marketing plan with a focus on maximizing revenue, attendance, and fan engagement.• Develop and manage football, men’s basketball, and men’s hockey advertising strategy including negotiating rates, creating digital advertising elements, writing copy, and analyzing effectiveness of advertising campaigns.• Oversee the athletic department’s digital marketing strategy with emphasis on paid media, email, and website.• Increased men's basketball group ticket revenue by 113%, student ticket revenue by 9.8% and attendance by 58% since 2015.• Collaborates with the Flynn Fund to provide creative support to secure funding for fundraising campaigns and capital projects, including a $15 million gift to the new Men's Basketball practice facility, the largest gift in department history.• Head Graphic Designer for the Marketing Department, creating digital advertisements, social media content, and email templates.• Liaison to Learfield/IMG to ensure fulfillment of all corporate sale assets related to the in-game experience, email, website, and social media.• Serve as Game Director for football and men’s basketball games, overseeing all elements of the game day experience.• Oversee the department’s community charitable program assisting more than 650 fundraising programs in 2019-20.• Assistant Program Administrator for men’s basketball, helping facilitate in all facets of the program including the development of annual goals, assisting in event operations, and maximizing program resources.
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  • University Of Massachusetts Amherst
    Director Of Athletic Marketing
    University Of Massachusetts Amherst Sep 2014 - Jun 2015
    • Created and implemented a comprehensive marketing strategy that focused on increasing attendance and revenue for football, men’s hockey, and men’s and women’s basketball.• Managed the advertising budget, researched advertising rates, negotiated trade packages, and determined optimal placement of advertisements to maximize exposure and drive sales. • Developed all creative aspects of the advertising campaign including writing radio and television commercial copy, filming television commercial spots, and coordinating print advertising elements.• Managed all aspects of the game day entertainment for football, hockey and men’s basketball, including coordinating all game day activities and writing game scripts. • Served as game director to ensure coordination of cheerleaders, pep band and all other elements of the game day experience.• Oversaw the cheerleading program, including budgeting, hiring and reviewing of coaching staff.
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  • University Of Massachusetts Amherst
    Director Of Sales
    University Of Massachusetts Amherst Aug 2011 - Sep 2014
    Amherst, Ma
    • Responsible for increasing attendance and maximizing season and group ticket sales revenue.• Created and implemented all aspects of the season ticket and group sales plan, including identifying new prospects, developing programs, processing ticket sales, and ensuring successful execution of each account. • Established relationships within the community with key groups such as youth sport leagues, scouts, and schools to develop group sales program. • Oversaw the creation and distribution of season and group ticket sales collateral material. • Handled all customer service inquiries with regards to new season ticket and all group ticket sales.• Executed a season ticket holder retention plan. • Increased football season ticket base by 48% from the 2010 to 2012 season. • Generated over $100,000 in group sales revenue in UMass Football’s inaugural FBS season. • Increased overall men’s basketball ticket revenue by 75% • Increased men’s basketball group sales revenue by 318% • Increased overall home basketball attendance by 100% • Responsible for hiring and scheduling of Sales Coordinators and an intern staff of approximately 30 students each year.
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  • University Of Massachusetts Amherst
    Athletic Marketing And Promotions Coordinator
    University Of Massachusetts Amherst Jul 2009 - Jun 2011
    • Collaborated with Assistant Athletic Director of Corporate Sales and Marketing to lead all phases of the marketing plan including community events, game day atmosphere, and in-game promotions • Responsible for increasing attendance, improving ticket sales and enhancing the fan experience at all athletic contests.• Assisted with the creation and implementation of marketing and advertising campaigns for all 21 varsity sports• Managed and directed all game night operations including game atmosphere, in-game promotions, sponsorship fulfillment, and video board usage. • Produced game day scripts for all revenue generating sports. • Responsible for selling a full menu of season ticket and partial plans for men’s basketball, hockey, and football.• Organized and executed group sales outreach with youth organizations and civic groups throughout Western Massachusetts via cold calling, emails, and mailings.• Responsible for the UMass mascot, including hiring and scheduling of performers, and maintained all pieces of the mascot suit.
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  • Syracuse University
    Men'S Basketball Student Manager And Office Assistant
    Syracuse University Oct 2005 - May 2009
    • Provided administrative and operational support to coaching staff and student athletes.
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  • University Of Massachusetts Amherst
    Athletic Marketing And Promotions Intern
    University Of Massachusetts Amherst May 2008 - Aug 2008
    • Promoted group sales packages to area youth football and basketball teams to increase attendance among local residents and to create a relationship between youth organizations and UMass Athletics. • Designed and implemented new marketing strategies to increase membership in the Maroon Platoon Student Organization, Kids Club, and overall attendance at all 21 varsity team sporting events.• Revitalized MinuteFan Park, the official interactive fan area of UMass Football, to connect the community with UMass Athletics through promotions and displays while creating a fun family environment.• Oversaw UMass Kids Club to solicit new members, manage membership database and update the website.• Assisted in day-to-day operations including selling corporate sponsorship, writing press releases, developing marketing plans, and maintaining budgets.
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Jason Blanchette Skills

Sports Marketing Social Media Marketing Event Planning Ticket Sales Event Management Facebook Sports Management Social Networking Sports Microsoft Office Customer Service Public Relations Sales Powerpoint Social Media Marketing Advertising Archtics Fundraising Microsoft Excel

Jason Blanchette Education Details

Frequently Asked Questions about Jason Blanchette

What company does Jason Blanchette work for?

Jason Blanchette works for Boston College

What is Jason Blanchette's role at the current company?

Jason Blanchette's current role is Associate Athletics Director of Marketing and Fan Engagement.

What is Jason Blanchette's email address?

Jason Blanchette's email address is jb****@****ass.edu

What is Jason Blanchette's direct phone number?

Jason Blanchette's direct phone number is +161755*****

What schools did Jason Blanchette attend?

Jason Blanchette attended Syracuse University, Boston College.

What skills is Jason Blanchette known for?

Jason Blanchette has skills like Sports Marketing, Social Media, Marketing, Event Planning, Ticket Sales, Event Management, Facebook, Sports Management, Social Networking, Sports, Microsoft Office, Customer Service.

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