• Oversaw Marketing Strategy & Execution for 10 companies in the ecommerce and Brick & Mortar space.• Manage budgets ranging from $300K/month to $3.5M/month across Paid Search, Social, Affiliates, SEO, CTV, Linear TV, & Display.• Developed & Lead internal “agency” team of 21 members to hit company goals.• Built Daily, Weekly, Monthly, and Quarterly automated reporting that tied directly to our channel & tactic budgets.• Conducted monthly reforecasting of each channel to ensure proper planning for business. Forecasting goal is to be within +/- 5% of traffic & revenue.

• Led the Paid and Owned Marketing teams, managing 18 in- house employees (5 directly), including the SEO Local Manager, SEO Manager, and SEM Manager along with 2 agencies for Paid Search, SEO, Affiliates, and Display.• Leveraged LIA and Google Local to drive the highest performing local marketing efforts to date, supporting over 1,500 locations.• Helped grow Performance Marketing spend from $20M to over $80M in 2 years.• Partnered with Marketing Analytics on Nielsen’s Media Mix Modeling to prove channel effectiveness and build future forecasts.• Influenced Executive leadership mindset from being solely ROAS focused to being more focused on CAC, enabling a concentration on growth, rather than only on the immediate return.

• Created an all-new Performance Media Team with support from VP of Media & CMO of Petco.• Managed in-house and agency teams and lead strategy across SEO, SEM, & Affiliates.• Used Nielsen’s Marketing Mix Modeling to prove channel effectiveness & build proper future forecasts.• Utilized existing team to build Test & Learn Squad that spanned across all marketing channels.• Initiated testing of new ad formats that yielded incremental performance results of 585% in ROAS.• Hired onto Paid Search team, then took over Affiliates & SEO within 6 months of employment.

• Created SEO, SEM, Email Marketing, Social Media, and Display campaigns as a part of an overall marketing strategy; led a team of 25• Regularly interacted with company owners and vendor-partner CEOs to discuss high-level marketing campaigns.• Grew sales by 28% within 1 year.• Brought unprofitable agency marketing functions in-house; drove profits within 3 months.• Created new website and systems from start to completion using Shopify and Salesforce.• Engineered and structured co-op marketing packages that drove over $300K in profit within 6 months.

• Managed a team of 5 and agency support for all online Paid Marketing campaigns for multiple brands and all English-speaking countries.• Launched ground-up marketing campaigns, growing spend YOY by 39% to $8.7M.• Created reporting for the C-suite to show profitability of online campaigns.

• Hired as SEM Manager but promoted to Digital Marketing Director after 6 months; managed 5 direct reports.• Created all new marketing channels including SEM, SEO, retargeting, display, print, and e-mail for 10 eComm businesses; nearly doubled annual sales between 2014 and 2016.• Hired and trained over 15 employees in various Marketing departments.• Routinely conducted A/B tests of ad copy and landing pages in Google AdWords and Bing Ads.• Managed all Social Media campaigns, including Facebook, Instagram, Pinterest, and Google+.

• Managed multi-million-dollar PPC accounts through Google AdWords and Bing Ads.• Conducted routine A/B testing on headlines, ad copy, and keywords to effectively understand consumers and optimize performance.

• Oversaw and managed all SEO & SEM activities, both organically and through Google AdWords.• Increased average website traffic by 59% from 5,920 visits to 9,417 visits monthly.