Jason Deluca's Location
New York City Metropolitan Area, United States, United States
Jason Deluca's Contact Details
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About Jason Deluca
- Decisive and resourceful senior marketing professional with over 20 years of achievements working with Fortune 500 companies as well as Startups to drive new business.- Accomplished in directing and assisting in revenue growth, new client acquisition, increased knowledge base, technology implementation and vision for companies such as: American Express, Neiman Marcus, The New York Times, Chase Bank, GE, MasterCard, Verizon, US Airlines, Hertz, NBC Universal and the U.S. Navy.- Founded/Help Build 5 different digital media ad agencies/departments, including one which sold to Horizon Media, the largest independent media agency in the world. - Recipient of the Direct Marketing News "40 Under 40" Award and was recognized as one of the most accomplished young talents in marketing.- Skilled sales and business development manager with over $35 million in new business acquisitions.- Oversaw a team that invested $900 million in media each year for clients such as MillerCoors, Seaworld, Nikon, Dow, Boeing, Vizio, Hooters, Serta and the FDA.- Innovative technology savvy thinker who has worked closely with clients to utilize Ad Tech involving Artificial Intelligence, Programmatic Media, Machine Learning and Data Stack Media and Management tools to increase ROI.- Won awards and praise for my clients/colleagues for my creative ideas and thinking when it comes to marketing, media, advertising content and ways to tap into the emotions and triggers that drive us to take action.- Won Cannes Lions Award for my work with the US Navy while at BBDO NY.- Voted President of the Columbia University Club of New Jersey, one of the largest alumni clubs in the nation with over 20,000+ members. - Elected to the Board of Trustees of the We Are All Music Foundation and helped build the organization to be one of the largest of its kind.- Awarded football scholarship to attend Columbia University and founded the largest student club of its kind in the nation. Given the Gold Lion award for my leadership and achievements while at Columbia.
Jason Deluca Work Experience Details
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Ceo And FounderArgonaut MediaNew York, Ny, Us -
Media Sales & Marketing SolutionsAsm Global Sep 2022 - PresentLos Angeles, California, UsASM Global is the world’s leading venue management company and producer of live event experiences.With over 350+ premier venues spanning worldwide, ASM operates and invests in the world's most iconic stadiums, arenas, convention centers and theaters, including entertainment districts and mixed-use developments. ASM produces over 20,000 live events annually, welcoming over 164 million guests each year. As the global leader in content programming and revenue optimization, using the latest data-driven marketing disciplines, ASM's best-in-class management reliably delivers maximum value and profitability for venue owners. ASM Global works to invest in people, strengthen our communities, and protect the environment. Their corporate social responsibility platform, ASM Global Acts, is a refreshing modern commitment to social equity and global sustainability. -
Ceo & FounderArgonaut Media 2015 - PresentNew York City Metro Area, UsWe are an innovative advertising agency specializing in the strategy, implementation and management of media and marketing campaigns. We have a smart team of senior experts "Argonauts" who help our clients achieve their goals.Our experience covers a broad range of industries including: Sports, Entertainment, Travel, B2B Media, Pharma, E-commerce, Non-Profits, Insurance, Health & Wellness, Legal, Real Estate, Consumer Package Goods, Apparel, Beauty, Ad Tech, Music Streaming +
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President - Columbia University Club Of New JerseyColumbia University In The City Of New York May 2020 - PresentNew York, Ny, UsThe Columbia University Club of New Jersey was established in 1978 by a small group of alumni who wanted to stay connected with friends and professors living in Northern New Jersey.Our Mission: To honor Columbia University for what it has given to us, we shall seek to actively enrich the lives of our alumni family living in the state of New Jersey.- Elected President of The Columbia University Club of New Jersey in 2020 after spending 5 years as a member of the Board of Directors and as the Chief Marketing Officer. - We are an official non-profit alumni club recognized by the Columbia University Alumni Association.- Our database of 35K+ members allows us to reach thousands of Columbia alumni living in New Jersey, making us one of the largest Columbia alumni clubs in the United States.- Due to the pandemic we have shifted all events online and have promoted/hosted/produced over 50+ events in the last year. - We grew our social media presence to over 4K alumni "Following Us" this year.- Our club won the 2019 "Giving Day" 24 hour donation challenge in which helped raise over $150K from our New Jersey alumni club family to the university.- We have received numerous awards for our hard work and dedication to our club, including the "Most Improved Club" in 2016, "Best Communications Award" in 2017 and were given our highest honor of "Club Of The Year" in 2018 by the Columbia University Alumni Association. Our engaging events focus primarily on: - Business Networking- Food/Wine Education- Family Fun Activities- Columbia Athletics- Arts Access- Young Alumni Soirees- University Professor Lectures- Music Events- Local Charity Support- Giving Day Promotion- University NewsTo Learn More:Join Us: https://nj.alumni.columbia.eduFollow Us: https://www.facebook.com/ColumbiaUniversityClubofNewJersey/Past Events: https://nj.alumni.columbia.edu/past_events -
Senior StrategistProhaska Consulting Mar 2017 - PresentNew York, New York, UsProhaska Consulting is a leader in the world of Programmatic Media/Advertising Technology Consulting, Management and Training. They have created a network of over 500 related experts living in 25 countries around the world that are educating and solving business challenges daily for companies like Toyota, The PGA Tour and Hulu.- Grew revenue, created business opportunities and increased operational effectiveness and efficiency as a direct result of my counsel with advertising agencies and media publisher clients. - Industry leaders such as eBay, Hulu, IAB, Merkle and Toyota have relied on Prohaska for a range of cross-platform services including: - Strategic Guidance - Data Optimization - Yield Management - Ad Tech Stack Development - Media Buying Guidance - Programmatic Training- Founder and media veteran Matt Prohaska has a team of respected senior industry executives in North America, Latin America, Europe and Asia that are able to scale quickly to support client's needs and help generate quick results.Headquarters: Madison Avenue - NYCFounded: 2011Company Size: 51-200 Employeeshttp://ProhaskaConsulting.com -
Senior AdvisorEmoto.Ai Nov 2016 - 2019New York, Ny, UsEmoto.ai is a data technology company that created an emotionally intelligent data classification software system. The patented technology decodes any type of content to reveal the character traits/triggers hidden within, which drive people's emotions, thoughts, and behaviors. Emoto helps companies unlock their data so that they can connect deeper with their customers in a meaningful way, on an individual level, in order to develop better brand loyalty and trust.- Their Character Trait Classification System matches the character of media, audiences, and brands resulting in a proven increase in profits and more meaningful engagements (3x-8x). - Emoto classifies data, content, and audiences with their Character Trait Classification System and universal taxonomy, matches the tagged content with the appropriate message and then targets to the exact audience fit. - They partnered with Columbia University Technology Ventures and Experian, which has given them a competitive advantage in the marketplace to provide solutions to media/marketing/data companies. - Emoto's partnership with Experian has allowed them to map character traits to 99.9% of the US population.- Helped them with business development, product development, technology partnerships, data partnerships, advertising agency introductions, investor pitches and sales presentations. -
Managing Director, InvestmentInitiative Jan 2014 - Dec 2014New York, Ny, UsInitiative is a full-service global media agency that employs 3,200 of the smartest and most diverse talent in the industry in over 80 countries and represents almost $16 billion in annual billings for blue-chip clients, including LEGO, Carlsberg, Dr Pepper Snapple Group, Merck and Unilever. It is part of IPG Mediabrands, the global media arm of Interpublic Group of Cos. (NYSE: IPG). - Oversaw a team that invests around $1 Billion in media a year for clients such as MillerCoors, Seaworld, Nikon, Dow, Boeing, Vizio, Hooters, Serta and the FDA.- Helped Initiative create the most collaborative, integrated investment resource in the business and ensuring we deliver truly innovative, cross-channel media investment solutions for our clients. - Sat on several IPG Magna Councils including the Global Council, Programmatic Council and Online Video Council which leverages the collective buying power and intelligence of IPG, which invests more than $30 Billion+ globally in media each year. - Focused on helping Initiative drive towards the future vision of Content, Audience Data Aggregation and Media Technology platforms.- Inititiave won the Media Magazine "Agency Of The Year Award" in 2014.For more information, visit www.initiative.com.Marketing & Advertising Company size 1,001-5,000 employees Headquarters New York, NYPublic Company Founded 1975 -
Senior Managing DirectorAllscope Media 2006 - 2013New York, Ny, UsAllscope is an independent media agency that manages advertising campaigns for well-known brands such as: National Geographic Channel, Smash Burger, Timberland, Harper Collins, Organic Valley, Red Door Spas, New Amsterdam Vodka and Jackson Hewitt.- Accountable for the successful development and operations of a $30 million digital media business division out of the $300 million total media under management.- Led cross-functional team (media planners, buyers, search engine specialists, social media experts, web developers, creative production) to efficiently deliver profitable marketing campaigns and media strategies to a list of prestigious clients. - Delivered highly informed channel-neutral media strategies that combine the best in data intelligence with deep experience in brand activation, media investment, and campaign management. - Provided superior client service, offering expertise in search marketing, social media, digital media, online video, affiliate marketing, budget management, e-commerce accountability and ROI analysis and forecasting.- Deployed seamless strategies across the digital, social, mass media, and live channels.- Established, negotiated and procured new business relationships. CLIENTS: WASHINGTON POST, NBC UNIVERSAL, BLUE CROSS/BLUE SHIELD, HARPER COLLINS, WEBMD, SMASH BURGER, THE TENNIS CHANNEL, CLARKS SHOESHeadquarters: Midtown - NYCFounded: 1971Company Size: 51-200 Employeeshttp://www.allscope.com -
Co-Founder / Vp Of Business DevelopmentMorpheus Media 2001 - 2005New York, Ny, UsMorpheus Media is a full-service provider of interactive marketing solutions to Fortune 500 companies and those aspiring to land on that list. - Responsible for the inception, growth and management of Morpheus, a profitable digital agency that at its peak had $40 million in media billings. - Created vision and steered the strategic direction of company since birth and successfully transitioned major clients, The NY Times & Hertz Car Rental, from my previous agency. - Grew new business through positive industry reputation, delivered exceptional results and further gained repeat, enhanced and referred opportunities. - Developed a direct response division to respond to client needs and grow agency’s revenue.- Built a team of marketing experts and established process and training guidelines.- Acquired Neiman Marcus as a client, against worthy competition, helped them compete online for the first time and nurtured the relationship and earned more business via all of Neiman Marcus’ holdings.- Increased media billings from under $1 million the first year to $3 Million by the second year and $5 million by year three.- Helped transform new business from previous agency into a highly profitable organization, since recognized by Fortune Magazine as “one of the fastest growing companies”. CLIENTS: THE NEW YORK TIMES, NEIMAN MARCUS, AMERICAN EXPRESS, CHASE BANK, HERTZ CAR RENTAL -
Senior Media ManagerMass Transit Interactive Inc (Bought By Horizon Media) Dec 2000 - Dec 2001Mass Transit Interactive was a digital media agency that was founded in 1998 and was sold in 2005 Horizon Media and folded in to create their digital media department. Horizon Media is the largest privately held media services agency in the world, managing over $8.7 billion in client investments, with 2,300 people and offices in New York and Los Angeles. - Mass Transit was co-founded by digital media veterans Jason Heller and Jason Burnham and I was one of the first 10 employees hired.- Worked with leading blue chip and dot com brands and pioneered many of the digital media best practices that are commonplace today. - Several former staff have since become entrepreneurs and launched their own successful agencies, including myself.Founding Date: 1998 (sold in 2005 to Horizon Media)About Horizon Media:Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. Horizon is the third largest U.S. media agency according to COMvergence data. Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors. Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame.
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Digital Media CoordinatorBbdo New York Jan 1999 - Dec 2000New York, Ny, Us- Maintained an impressive client roster at BBDO including GE, Visa, Pepsi, MGM, M&M Mars, Khalua and the US Navy, many of which were experimenting with digital media for the very first time.- Worked in the Digital Media Department of BBDO NY and was one of only less than 10 people in our digital media team out of 600 employees in our office.- Received prestigious Cannes Lions Advertising Award at BBDO NY for team’s work on U.S. Navy Media Campaign. About BBDO NY:In 1891, a small agency named Batten Company opened in a single room on Park Row in New York City. In subsequent years, it thrived, and in 1928, merged with Barton, Durstine and Osborn. Thus, BBDO was born. Today, BBDO Worldwide is 15,000 people in 289 agencies across 81 countries, all focused on: "The Work. The Work. The Work." For nine years in a row, BBDO has been the most creative agency network in the world in The Gunn Report and for seven years, BBDO has been ranked the most awarded agency network across all marketing communications in the Directory Big Won. In addition, BBDO is currently ranked the world’s most Effective Agency Network in the Global Effie Effectiveness Index for the second year in a row. Recognition:Most Strategic Network in the World, WARC 100, 2014, 2015, 2016, 2017, 2018Most Effective Network in the World, Global Effie Effectiveness Index: 2011, 2014, 2015, 2017 Network of the Year, Cannes Festival: 2007, 2008, 2009, 2010, 2011, 2017, 2018Network of the Year, The Gunn Report: 2006, 2007, 2008, 2009, 2010, 2011,2012, 2013, 2014, 2015, 2016, 2017, 2018Network of the Year, The Big Won Report as Most Creative Network Across All Communications Platforms: 2007, 2008, 2009, 2010, 2011, 2012, 2014, 2015, 2016, 2017, 2018 Global Network of the Year, Adweek Magazine: 2011, 2014 Network of the Year, Campaign Magazine: 2005, 2007, 2008, 2011, 2015, 2017
Jason Deluca Skills
Digital Strategy
Mobile Marketing
Marketing
Digital Media
Online Advertising
Integrated Marketing
Social Media Marketing
Media Planning
Interactive Marketing
Social Media
Business Development
Email Marketing
Media Buying
Analytics
New Media
Brand Development
Public Relations
Mobile Devices
Affiliate Marketing
Creative Strategy
Thought Leadership
Team Leadership
Advertising Agency
Media Strategy
E Commerce Optimization
Mobile Phone Apps
Media Technology
Ad Targeting
Online Tracking
Marketing Analytics
Internet Media
Strategic Marketing Consultancy
Forming And Leveraging Strategic Alliances
Jason Deluca Education Details
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Columbia UniversityPsychology
Frequently Asked Questions about Jason Deluca
What company does Jason Deluca work for?
Jason Deluca works for Argonaut Media
What is Jason Deluca's role at the current company?
Jason Deluca's current role is CEO and Founder.
What is Jason Deluca's email address?
Jason Deluca's email address is ja****@****dia.com
What is Jason Deluca's direct phone number?
Jason Deluca's direct phone number is (650) 584*****
What schools did Jason Deluca attend?
Jason Deluca attended Columbia University.
What skills is Jason Deluca known for?
Jason Deluca has skills like Digital Strategy, Mobile Marketing, Marketing, Digital Media, Online Advertising, Integrated Marketing, Social Media Marketing, Media Planning, Interactive Marketing, Social Media, Business Development, Email Marketing.
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