I'm most passionate about building new things. I flourish within opportunities to build, lead and engage new teams and when I have the opportunity to envision, strategize and build new ventures, operations, and lines of business. I've had the opportunity to grow as a versatile and entrepreneurial leader with proven internal business start-up and expansion success in well established organizations. I've become skilled in generating new lines of business, products, and operational processes especially through cross functional collaboration. At my core, I'm a futurist and I've achieved focused success in building branded experiential marketing, recreation, and community engagement programs, along with new business ventures from strategy to deployment. I'm a talented regional leader, having managed up to 20 direct reports and 400 total staff with a focus on talent development and empowerment, and I was thriving with remote and virtual team leadership before it was cool, managing and empowering a team across the U.S. and in four different time zones.
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Director Of Innovation And ExpansionCirqKirkland, Wa, Us -
Director Of Innovation & ExpansionCirq Apr 2020 - PresentSeattle, WaDeveloped and launched customer, product, and operations strategies through MVP start-up phase. • Developed circular commerce operational platform with 217% growth in sales y/y. • Launched responsive web app sales platform and mobile app development.• Led partnership expansion with craft brands and vendors, increasing B2B relationships and social media engagement over 260k.
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Manager Of New Ventures/New Business Development – Rei Paddle Activity CentersRei Feb 2019 - Apr 2020Seattle, Washington, United StatesDirected REI’s internal start up team, focusing on innovation, strategy, and implementation. • Established REI’s re-commerce strategy and execution for rentals and digital used gear sales, generating an additional $10M revenue in first year with accelerated sustainability growth.• Built recreation activity center line of business engaging over 35k diverse new customers and producing $1M revenue in first season. • Served as a role model across the organization for implementing start up methodology within a well-established organization via deep cross functional collaboration. -
Regional Manager - Outdoor Recreation Programs & ExperiencesRei Apr 2014 - Feb 2019Seattle, Washington, United StatesLed REI’s experiential programs including guided educational programs, branded events, external partnerships, and community giving. • Drove strategy behind REI’s #OPTOUTSIDE, Force of Nature and For All brand initiatives, directly engaging 400,000+ customers and $15M revenue annually. • Oversaw $6M grants award process with focus on DEI partners and non-profits. • Managed 20+ leaders and over 400 indirect reports with annual Leadership Award recognition. -
Market Manager Of Experiences - Outdoor Recreation Programs & Community OutreachRei Jan 2011 - Apr 2014Atlanta, Georgia, United StatesFounded branded outdoor school experiential programs, events, and community engagement. • Drove strategy, execution, and results, managing a team of 25+ and acquiring over 10k new and diverse customers for REI annually. • Expanded market reach from inception to sustained 20-30% y/y growth. • Piloted change as a creative leader and liaison between local teams, public affairs, and AHQ. -
Regional Outreach & Events Manager – Southeast U.S.Rei 2006 - 2011Atlanta, Georgia, United StatesLaunched and led the company’s diversity, equity, and inclusion (DEI) in the outdoors pilot programs, fostering both community and business relationships, brand loyalty and new consumer growth within underrepresented communities. • Developed brand strategy and execution for local community seeding efforts, grant awards, and grand opening events for 12+ new REI stores across the country.• Managed execution of all public affairs initiatives across the region. • Launched the company’s guided outdoor school programs across multiple states. -
Community Outreach And Partnership SpecialistRei Jan 2004 - Dec 2006Atlanta, Georgia, United States -
Retail Sales ManagerRei 2005 - 2006Atlanta, Georgia, United States -
Visual MerchandiserRei 2003 - 2005Atlanta, Georgia, United States -
Retail Sales SpecialistRei Jan 2000 - Mar 2003Atlanta, Georgia, United States -
Founder & CeoLucid Film & Video Productions, Llc 2004 - 2009Atlanta, Georgia, United States
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Founder & CooLipid Audio Pro Services Jan 1999 - Apr 2008Atlanta Metropolitan Area
Jason Lane Education Details
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Business Administration And Management, General
Frequently Asked Questions about Jason Lane
What company does Jason Lane work for?
Jason Lane works for Cirq
What is Jason Lane's role at the current company?
Jason Lane's current role is Director of Innovation and Expansion.
What schools did Jason Lane attend?
Jason Lane attended Georgia Institute Of Technology.
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Jason Lane
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Jason Lane
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