Jason Lane

Jason Lane Email and Phone Number

Director of Innovation and Expansion @ CIRQ
Kirkland, WA, US
Jason Lane's Location
Greater Seattle Area, United States
About Jason Lane

I'm most passionate about building new things. I flourish within opportunities to build, lead and engage new teams and when I have the opportunity to envision, strategize and build new ventures, operations, and lines of business. I've had the opportunity to grow as a versatile and entrepreneurial leader with proven internal business start-up and expansion success in well established organizations. I've become skilled in generating new lines of business, products, and operational processes especially through cross functional collaboration. At my core, I'm a futurist and I've achieved focused success in building branded experiential marketing, recreation, and community engagement programs, along with new business ventures from strategy to deployment. I'm a talented regional leader, having managed up to 20 direct reports and 400 total staff with a focus on talent development and empowerment, and I was thriving with remote and virtual team leadership before it was cool, managing and empowering a team across the U.S. and in four different time zones.

Jason Lane's Current Company Details
CIRQ

Cirq

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Director of Innovation and Expansion
Kirkland, WA, US
Jason Lane Work Experience Details
  • Cirq
    Director Of Innovation And Expansion
    Cirq
    Kirkland, Wa, Us
  • Cirq
    Director Of Innovation & Expansion
    Cirq Apr 2020 - Present
    Seattle, Wa
    Developed and launched customer, product, and operations strategies through MVP start-up phase. • Developed circular commerce operational platform with 217% growth in sales y/y. • Launched responsive web app sales platform and mobile app development.• Led partnership expansion with craft brands and vendors, increasing B2B relationships and social media engagement over 260k.
  • Rei
    Manager Of New Ventures/New Business Development – Rei Paddle Activity Centers
    Rei Feb 2019 - Apr 2020
    Seattle, Washington, United States
    Directed REI’s internal start up team, focusing on innovation, strategy, and implementation. • Established REI’s re-commerce strategy and execution for rentals and digital used gear sales, generating an additional $10M revenue in first year with accelerated sustainability growth.• Built recreation activity center line of business engaging over 35k diverse new customers and producing $1M revenue in first season. • Served as a role model across the organization for implementing start up methodology within a well-established organization via deep cross functional collaboration.
  • Rei
    Regional Manager - Outdoor Recreation Programs & Experiences
    Rei Apr 2014 - Feb 2019
    Seattle, Washington, United States
    Led REI’s experiential programs including guided educational programs, branded events, external partnerships, and community giving. • Drove strategy behind REI’s #OPTOUTSIDE, Force of Nature and For All brand initiatives, directly engaging 400,000+ customers and $15M revenue annually. • Oversaw $6M grants award process with focus on DEI partners and non-profits. • Managed 20+ leaders and over 400 indirect reports with annual Leadership Award recognition.
  • Rei
    Market Manager Of Experiences - Outdoor Recreation Programs & Community Outreach
    Rei Jan 2011 - Apr 2014
    Atlanta, Georgia, United States
    Founded branded outdoor school experiential programs, events, and community engagement. • Drove strategy, execution, and results, managing a team of 25+ and acquiring over 10k new and diverse customers for REI annually. • Expanded market reach from inception to sustained 20-30% y/y growth. • Piloted change as a creative leader and liaison between local teams, public affairs, and AHQ.
  • Rei
    Regional Outreach & Events Manager – Southeast U.S.
    Rei 2006 - 2011
    Atlanta, Georgia, United States
    Launched and led the company’s diversity, equity, and inclusion (DEI) in the outdoors pilot programs, fostering both community and business relationships, brand loyalty and new consumer growth within underrepresented communities. • Developed brand strategy and execution for local community seeding efforts, grant awards, and grand opening events for 12+ new REI stores across the country.• Managed execution of all public affairs initiatives across the region. • Launched the company’s guided outdoor school programs across multiple states.
  • Rei
    Community Outreach And Partnership Specialist
    Rei Jan 2004 - Dec 2006
    Atlanta, Georgia, United States
  • Rei
    Retail Sales Manager
    Rei 2005 - 2006
    Atlanta, Georgia, United States
  • Rei
    Visual Merchandiser
    Rei 2003 - 2005
    Atlanta, Georgia, United States
  • Rei
    Retail Sales Specialist
    Rei Jan 2000 - Mar 2003
    Atlanta, Georgia, United States
  • Lucid Film & Video Productions, Llc
    Founder & Ceo
    Lucid Film & Video Productions, Llc 2004 - 2009
    Atlanta, Georgia, United States
  • Lipid Audio Pro Services
    Founder & Coo
    Lipid Audio Pro Services Jan 1999 - Apr 2008
    Atlanta Metropolitan Area

Jason Lane Education Details

Frequently Asked Questions about Jason Lane

What company does Jason Lane work for?

Jason Lane works for Cirq

What is Jason Lane's role at the current company?

Jason Lane's current role is Director of Innovation and Expansion.

What schools did Jason Lane attend?

Jason Lane attended Georgia Institute Of Technology.

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