Chief Marketing Officer
Current• Strategic expert with a 30,000-foot view to maximize traction across channels.• Architect of TOF-BOF funnels, demand generation, and full-stack digital channel expertise.• Growth marketer specializing in monetizing creator audiences into thriving communities.• Strategically planned and helped multiple companies from 1M-5M past 8 figures in under two years. • Expert in ISP (Ideal Customer Persona) creation for targeted blue/red ocean markets.• Consumed $250k+ in elite masterminds and training, applying proven frameworks.• Specialist in omnipresent campaigns, retargeting, and reducing CPA while building advocacy relationships.• Modern short-form content creator driving growth on Instagram, TikTok and Youtube.• Built reputation and reactivation campaigns to increase LTV and drive leads through complex funnels.• Developed dynamic email marketing campaigns, cross-channel media buying, and direct response strategies using Hook-Story-Offer, PAS and AIDA frameworks.• AI GPT-4o, Claude, and Prompt Engineering expert for content creation.• Produced VSLs, emails, social media hooks, headlines, and high-converting sales letters.• Crafted viral video scripts and inbound sales funnels for niches such as home services, agencies, fintech, and coaching.• Managed day-to-day operations with VAs and cross-functional teams.• Maintained expertise in social media advertising (Meta, TikTok, Google/YouTube), affiliate marketing, and omnipresent content syndication.• Optimized campaigns for CTR, CPL, CPA, CPCB, and increased ROAS across platforms.• Built and managed affiliate marketing assets for high- and low-ticket products and services.• Led training meetings to boost product awareness and implement best practices.• Reverse-engineered funnels and demand generation systems for maximum efficiency.• Stay up to date on SEO, SEM, social algorithms, and AI trends to leverage current best practices.