SUMMARYFull-Stack Director of Growth Marketing with 19 years mastering online marketing and 30 years dominating B2B, B2C, and D2C sales. A strategic visionary who doesn’t just plan but executes with advanced - what’s working now precision in the trenches. Laser-focused on lead generation and CRO to turn ad spend into scalable revenue. Direct response Copy Chief with a knack for crafting words that sell, paired with a 30k ft vision to streamline budgets across every channel. Funnel optimization expert—top to bottom, any niche. AI-GPT prompt stacking wizardry and advanced ICP psychology frameworks fuel expert-level paid search / media buying and organic content creation for maximum reach and impact.CORE COMPETENCIES Speed is King – Owner Like Commitment – Driven to Grow: • Builder of high-performing, “A-Player” mindset, diverse teams with a focus on scalable success.• Strategic growth driver with expertise in ROAS-driven sales, and go-to-market leadership.• Resolves challenges ethically and effectively, ensuring impactful outcomes across teams.• Data-informed strategist in demand generation, brand positioning, and customer acquisition.• Expert in funnel optimization, cross-channel media buying, and AI-driven analytics.
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Chief Marketing OfficerWifi Life Now Mar 2021 - PresentUnited States• Strategic expert with a 30,000-foot view to maximize traction across channels.• Architect of TOF-BOF funnels, demand generation, and full-stack digital channel expertise.• Growth marketer specializing in monetizing creator audiences into thriving communities.• Strategically planned and helped multiple companies from 1M-5M past 8 figures in under two years. • Expert in ISP (Ideal Customer Persona) creation for targeted blue/red ocean markets.• Consumed $250k+ in elite masterminds and training, applying proven frameworks.• Specialist in omnipresent campaigns, retargeting, and reducing CPA while building advocacy relationships.• Modern short-form content creator driving growth on Instagram, TikTok and Youtube.• Built reputation and reactivation campaigns to increase LTV and drive leads through complex funnels.• Developed dynamic email marketing campaigns, cross-channel media buying, and direct response strategies using Hook-Story-Offer, PAS and AIDA frameworks.• AI GPT-4o, Claude, and Prompt Engineering expert for content creation.• Produced VSLs, emails, social media hooks, headlines, and high-converting sales letters.• Crafted viral video scripts and inbound sales funnels for niches such as home services, agencies, fintech, and coaching.• Managed day-to-day operations with VAs and cross-functional teams.• Maintained expertise in social media advertising (Meta, TikTok, Google/YouTube), affiliate marketing, and omnipresent content syndication.• Optimized campaigns for CTR, CPL, CPA, CPCB, and increased ROAS across platforms.• Built and managed affiliate marketing assets for high- and low-ticket products and services.• Led training meetings to boost product awareness and implement best practices.• Reverse-engineered funnels and demand generation systems for maximum efficiency.• Stay up to date on SEO, SEM, social algorithms, and AI trends to leverage current best practices. -
Digital Marketing DirectorPatch Customer Retention Nov 2023 - Jan 2024United States• Researched inbound and outbound signals to identify optimal revenue levers and optimal social platforms for cross channel optimizations.• Scripted “Mini-webinar” pillar content strategies for weekly and automated webinar growth using proven frameworks that fir ISP.• Audited FB accounts, developed advanced Facebook advertising methodologies and corrected flaws in previous campaigns to improve segmentation, increase CTR, better lead quality, decrease CPA and CPCB.• Wrote Seinfeld-style email welcome and drip campaigns for increased engagement, message to market, segmented pruning driving sales from nurtured assets. • Designed branding and conversion campaigns for organic reach and improved cash flow.• Managed tasks via ClickUp, and HubSpot, including email and site updates.• Created high-converting registration pages, bridge funnels, and thank-you pages.• Wrote future-pacing emails, one-pager sales doc’s and multi-level ICP messaging for targeted outreach.• Reduced content creation time using GPT-4o, Claude, prompt stacking, and methodologies from Creator U, Keith Krance, Copy Accelerator & RMBC method. • Collaborated with cross-functional teams to meet project deadlines and optimize site content for SEO. -
Head Of MarketingCircuit Electric Solar Mar 2021 - Sep 2023United StatesDesigned and implemented full-funnel marketing strategies to scale lead generation and drive revenue growth in residential and commercial renewable energy markets.• Spearheaded omni-channel campaigns across digital, print, and media channels to optimize customer acquisition and retention.• Worked with sales department to segment CRM, pipeline, journeys and tagging.• Directed cross-functional teams, including creative, sales, and virtual assistants, ensuringseamless collaboration and project execution.• Developed and managed advanced email marketing campaigns, utilizing segmentation andautomation to nurture leads and increase engagement.• Introduced innovative Account-Based Marketing (ABM) strategies, targeting high-valueaccounts and improving conversion rates by 40%.• Leveraged behavioral data and insights to identify optimal marketing channels, reducing customer acquisition costs and increasing ROI by 35%.• Built and optimized TOF-BOF funnels, integrating AI-driven analytics and customer persona frameworks to refine targeting and messaging.• Collaborated with stakeholders to align marketing efforts with business development goals, enhancing team scalability and market positioning.• Designed and delivered training programs for sales teams, equipping them with tools and knowledge to overcome objections and close deals effectively.• Implemented robust performance tracking systems to analyze campaign outcomes and refine strategies based on data-driven insights.• Managed $50k+ monthly budgets for media buying across platforms like Meta, Google Ads, and TikTok, achieving consistent ROAS growth.• Established Circuit Electric Solar as a thought leader in the renewable energy space through strategic content creation and public relations campaigns.• Created and maintained cross-platform lead generation systems.• Developed SOPs and training materials for sales teams, conducting group sessions to enhanceperformance.
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Digital DirectorWeb Daytona, Llc Feb 2015 - Jan 2022Local / National Accounts• Managed hiring, training, and oversight of 15+ onsite and virtual fulfillment team members across part-time and full-time roles.• Delivered optimized paid advertising campaigns, segmented audience data, and reduced CPA through Google AdWords and FB retargeting strategies.• Identified sales opportunities and developed customized marketing plans to achieve goals across diverse markets.• Designed and implemented digital campaigns, including personalized email outreach, calendar deliverables, and dynamic interactions, increasing retention and reducing ad spend.• Crafted high-impact sales copy for direct response marketing across digital and print channels for multi-unit locations.• Led strategic road mapping and demand generation for complex marketing campaigns targeting niche funnels.• Created native ad opportunities, reducing front-end ad costs by $30k/month through A/B testing, improved imagery, CTAs, and optimized landing page controls.• Facilitated team integrations, measuring performance to enhance strategic collaboration.• Developed enterprise communications to improve customer journey experiences, boosting retention and upsell opportunities.• Collaborated with cross-functional teams to execute local and regional marketing campaigns from start to finish. -
CeoMastermind Web Marketing *(Sold 2014) May 2009 - Jun 2015Orlando, Florida Area• Built a successful digital agency from scratch, generating $250k+ per month within four years; sold the model and continued contract work through 2024.• Oversaw customer journey conversion cycles from A-Z, excelling in efficiency, scalability, and multi-hat team management.• Coached and collaborated with top 1% FB Ads, eCommerce experts, and funnel builders globally.• Hired, trained, and managed sales teams, creative teams, vendors, and campaign deployments to optimize and scale sales opportunities.• Completed multiple eCommerce builds and SEM campaigns with $3k–$100k+ monthly budgets, driving over $350M in data-proven results over three years.• Created ad designs, logos, site aesthetics, and campaigns for market alignment, often producing without dedicated design teams.• Mapped and executed custom campaigns via Salesforce and other CRMs, boosting digital traffic and maximizing omnipresent marketing growth.• Developed high-converting sales copy, headlines, creatives, and CTAs for online, print, and dynamic campaigns, driving ROAS through A/B testing and daily optimization.• Built optimal lead generation funnels across multiple channels, integrating FB campaigns, social media content, and owned media assets.• Identified top-performing marketing channels to maximize ROI, audience engagement, and team collaboration.• Maintained QA across campaigns, vendors, and stakeholders, tracking KPIs to enhance the customer experience.• Designed and analyzed lead-nurturing systems across niches like home improvement, healthcare, wealth, and relationships.• Crafted emotionally driven ads and pre-qualified leads using AI and machine learning for better conversion quality.• Built multi-layered FB branding campaigns, increasing engagement, reducing CPMs, and combating ad fatigue.• Managed cross-functional teams of 15–20, including managers, VAs, programmers, copywriters, and designers.
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Vp Of Sales & MarketingUltimate Water & Coffee Jan 2007 - May 2009Orlando, Florida Area• Managed successful in-house and field sales and marketing campaigns with expertise in B2B inside and outside sales tactics.• Designed and developed print, email, direct mail, and radio marketing materials to optimize customer journey flows.• Hired, trained, and motivated high-performing sales executives through technical and in-field B2B training.• Created and deployed email campaigns, resolving server issues in collaboration with IT teams.• Consulted on website optimization, branding, SEO, and paid traffic strategies to increase site traffic.• Led A/B split testing and multivariate campaigns to improve corporate website performance.• Developed client-facing presentations, scripts, and demonstrations for regional rollouts.• Implemented marketing campaigns and sales presentations for new hires and product launches.• Oversaw sales and marketing teams, managing operations, recruiting, and training for teams of up to 25, including a full-time staff of 15+.• Boosted office revenue by 300% with a 15+ sales team while increasing customer retention by 30% and accelerating speed-to-market campaigns. -
Regional Marketing Manager / B2C-B2BReps H20 Jun 2004 - Mar 2007Central Fl• Manage, run marketing & sales teams of 10-20+. • B2C/B2B sales and marketing to potential residential and commercial buyers for water treatment. • Grossed $800,000 in 21 months averaging 40-60% closing ratio yielding 400+% product mark up. • Performed class and field training to new hires and pairing of teams of over 12. • Created new client facing presentations, scripting and demonstrations within company. • Optimized and developed new website and paid marketing channels within company.
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Lead SupervisorRawhide Mobile Home / Family Construction Feb 1990 - Sep 2005Florda Region. Here I learned the values of Hard work in family construction business from 10yrs old to age of 25+ coordinated job locations and crews.• Met with key stakeholders, survey crews, site prep coordinators, roofing, siding, overseen concrete projects all the way thru projects and site completions meetings with inspections. • Led traditional marketing efforts of canvassing and company branding for word of mouth and design applications.• Helped with permitting and P&L statements for business growth.• Organized, trained new sub-contractors in the field for best outcome job completions.• Surveyed site prep work, land clearing with heavy machinery.• Supervised three teams of 3-5 for day to day operations and in the field. • Organized with hands on work to completions with roofing, carpeting, leveling, trim work, vinyl siding.• Budgeting for materials and heavy load pulling to spec for OSHA and DOT.
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Regional Marketing Mngr / Financial AdvisorPrimerica May 2001 - May 2005Ocala / Orlando, Fl• Developed expertise in SEO and online content distribution.• Specialized in B2B and B2C marketing, training financial executives.• Progressed from no financial services experience to business leader and mentor for new hires.• Recruited and trained C-level executives, CEOs, and sales directors to expand office operations.• Built and managed teams of 35+, including 10 full-time advisors, to support office growth.• Set and maintained strict personal growth and business goals, grooming financial service teams of 15+ full-timers and 45+ part-timers for new office expansions.• Conducted weekly sales and business presentations over a 5-year period.• Created marketing campaigns for new hires and product sales across multiple offices.• Achieved recognition as Florida's top recruiter for 4 months and top life insurance policy generator for 3 months.
Jason Sims Education Details
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Business, Management, Marketing, And Related Support Services
Frequently Asked Questions about Jason Sims
What company does Jason Sims work for?
Jason Sims works for Wifi Life Now
What is Jason Sims's role at the current company?
Jason Sims's current role is Full-Stack Digital Marketing Director.
What schools did Jason Sims attend?
Jason Sims attended University Of Central Florida.
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Jason Sims
Ceo @ Bravo Foundation | Driving Growth Through Sales And Management Empowerment | Over 20 Years Of Management Experience | Being Relentless About Valuable Opportunities | Faith Made| We Get Better TogetherBossier City, La -
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Jason Sims
Norcross, Ga4hexagonsafetyinfrastructure.com, intergraph.com, erdas.com, hexagongeospatial.com2 +177077XXXXX
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