• Wrote and edited a variety of content for cloud marketplace software company—including e-books and reports, case studies, blogs, infographics, social media posts, videos, and more. • Through targeted, quality content and SEO optimization, blog and resource traffic increased by an average of 83%• Worked closely with Director of Content and Brand in the development of editorial calendar and content marketing strategy to align with company objectives• Collaborated with Director of Content and Brand to shape and produce the State of Cloud Marketplaces/State of Cloud GTM survey and report, the company’s signature research project • Worked with senior leadership on the development and production of special content, such as executive summaries• Developed relationships with key stakeholders in sales, cloud alliances, and other areas to better inform and guide content• Developed content in conjunction with an agency for the company’s new website • Mentored and worked with junior team members to develop content consistent with brand• Optimized older content for increased traffic and improved performance• Worked with SMEs in the production of long-form blogs, guides, and e-books• Worked with designers to develop graphics and illustrations for content• Built, edited, and maintained blog content on WordPress• Responsible for blog traffic/engagement tracking and reporting

• Wrote and edited a variety of digital assets for SaaS survey and analytics company—including e-books, case studies, blogs, infographics, social media, white papers, brochures, videos, and more• Assisted in the development of brand and marketing strategy • Worked with a team of content creators and designers to revamp website• Created SEO-optimized content for website• Researched verticals and reworked assets and deliverables (landing pages, case studies, etc.) to focus marketing materials for specific industries and government agencies • Built and edited blogs on WordPress• Coordinated content creation across multiple teams in US and India offices• Drafted press releases and created public relations strategy in cooperation with VP of Success• Managed a small team of writers to produce digital content across multiple channels

• Wrote and edited a variety of digital assets for global higher education SaaS company—including e-books, case studies, blogs, infographics, white papers, brochures, and more• Worked across marketing to help establish brand and marketing strategy and to enhance the company’s voice• Edited and wrote customized content for audiences and customers in Europe, Asia, and the Middle EastCreated and edited content for the company’s website, collaborated with a multidisciplinary team to re-design the site• Developed content for cloud technology marketing plans (including SaaS and hybrid marketing programs)• Created content for social media platforms (Facebook, Twitter, YouTube, and others)• Created content for emergency coronavirus (COVID-19) response, business continuity, and crisis communications• Drafted internal and external communications for executive leadership• Developed and maintained content and editorial calendars• Maintained the company’s style and brand guide

• Produced long-form and short-form content for Utah Business, Salt Lake, TimeOut London, SuperLawyers, Delta Sky, and Continuum magazines, among others • Wrote speeches for the president of Westminster College in Salt Lake City• Created website and social media content as well as video scripts for various Las Vegas-based clients, including art galleries, casinos, and motivational speakers• Created content (brochures, websites, direct mail pieces) for major marketing campaigns for the University of Utah S.J. Quinney College of Law • Researched and produced content for a non-fiction hardcover book about rural electrification, published by the Nevada Rural Electric Association • Wrote blogs and case studies for WireWheel, a data privacy software company• Wrote blogs for Open Door, a K-12 education service provider• Wrote blogs and case studies for Stride, Inc., an education software and services provider

• Spearheaded the editing and production of the university’s magazine, with an annual circulation of more than 250,000• Oversaw the development and production of the university’s internal, digital newsletter • Collaborated with the marketing team and other groups across campus to conceive and produce content for campaigns, including a multi-year, $1.65 billion capital campaign • Recorded, edited, and uploaded university podcasts• Produced content for various university websites, social media, and blogs• Collaborated with university departments and divisions to develop and create marketing campaigns and associated content• Worked with and mentored a team of freelancers and staff writers to create content• Wrote speeches for the university’s president

• Edited columns and features for city/regional publication with national circulation of 80,000• Managed a team of six staff writers and junior editors, plus numerous freelancers• Wrote soft feature, hard news, history, personality profiles, humor, travel pieces, and food articles for the publication• Also edited and wrote content for the magazine’s peripheral publications, Utah Bride and Groom and Utah Style and Design