Jason Spezza Email & Phone Number

Australia

Australia

Victoria, Australia

• Report directly to the National Sales Manager.• Drive category growth in ERT, Department, and Mass stores across Victoria and Tasmania.• Develop and implement effective strategies to achieve and exceed sales targets.• Execute promotional activities to increase brand awareness.• Conduct training sessions at key retailer events in Victoria.• Manage demonstrators in the region, ensuring a successful outcome for the business. Measuring their performance via Salesforce.• Proficient understanding of Microsoft Office applications such as Word, Excel & Outlook

• Reported to the National Sales Manager and managed the portfolio of Myer, David Jones, Retravision & Bunnings.• Established tailored core product ranges for each retailer to drive growth.• Planned and executed new and event product plans to achieve incremental growth with retail partners.• Built sales budget plans with a focus on maintaining margins.• Reduced inventory levels by identifying growth opportunities with retail partners.• Executed Business Review Meetings (BRMs) with each account.• Collaborated with the marketing team to align brand strategy and profile with market opportunities.

Port Melbourne

• Managed and developed key retailers including Good Guys, JB HIFI, Myer, David Jones, and Target (Harvey Norman from 2013 - 2019).• Analysed market trends and consumer behaviour in the coffee market to identify growth opportunities.• Developed QBR business plans to improve performance and drive growth with retailers.• Boosted Nespresso sales by inspiring and engaging with retailers and machine partners.• Enhanced the consumer journey through increased brand visibility in physical and online spaces.• Collaborated with various business departments to plan and launch retailer promotions and new trade channels.• Developed and facilitated retailer-specific training programs in conjunction with the learning & development team.• Implemented promotional campaigns to drive incremental growth.• Provided weekly sales reports to the field team for better store understanding.• Drove business growth through new channels and effectively managed budgets.

Port Melbourne

• Managed a call cycle of stores in VIC / TAS.• Grew the customer base to meet and exceed sales growth targets for coffee and machine sales.• Executed marketing strategies with targeted POS placement during and outside of campaigns.• Planned and executed trade activation events to drive incremental sales volumes.• Organized and presented at consumer shows to increase brand awareness.• Successfully managed product launches, including venue, invitations, and presentations.• Conducted regular training sessions due to high staff turnover at stores.• Provided weekly state updates to the sales department.

Mulgrave, Victoria, Australia

• Efficiently managed a designated territory, achieving growth and meeting sales targets.• Regularly serviced Petrol & Convenience, Catering sites, and route outlets within the territory.• Designed and implemented promotional plans with individual customers to drive sales.• Explored and secured new business opportunities in collaboration with business development managers.• Ensured optimum placement and control of company assets for maximum return on investment.• Successfully launched new product lines and gained distribution.• Assisted in solving administration and customer problems.• Managed customer discount levels and trading terms.• Developed business plans to maximize the full sales potential of outlets.

Education record

Advanced Certificate In Accounting