Jason Tatterson Email & Phone Number

Columbus, Ohio, United States

Clients: CLA (CliftonLarsenAllen), Huntington Bank, Donatos, J-B Weld & Herculiner and Arosa

• Local operator partner | Social channel management | Sponsorship strategy & executionClient: Chick-fil-A
• Launch, test and optimize social and programmatic campaigns, driving in-store and app purchases of promoted offerings, app downloads and employment inquiries
• Assist in strategy, planning and execution of sports sponsorship programs for Pittsburgh Pirates, Philadelphia Phillies and Philadelphia 76ers
• Assist in development and implementation of employee hiring strategy for over one hundred local owner-operators in the Pittsburgh and Philadelphia markets

San Francisco, California, United States

• Strategy & plan creation | Budget management | Client partnership| Team leader & mentorClients: C3 AI, Nuvei, InterSystems, Microsoft WorkLab
• Managed team of four members across five digital campaigns with media budgets totaling $25M
• Designed and implemented strategy for C3 AI’s ABM digital campaigns, targeting decision makers and executives at client-selected Fortune 500 companies
• Recommended and co-managed programmatic campaign for local Bay Area sheriff candidate, increasing exposure and presence on social media, assisting in candidate’s re-election
• Spearheaded, organized and supervised campaign planning and execution of OOH effort, supporting C3 AI’s annual conference in Miami, FL
• Refreshed existing digital partner performance and budget charts, streamlining overall process and timeframe for monthly updates

San Francisco Bay Area

• Product suite ambassador | Nurture client relationship | Analyze data for actionable insightsClients: MGM Resorts, Zenith LA (FX), OMD LA (Nissan, Activision), McCann SF (Levi Strauss)
• Successfully managed book of business (15 clients), representing upwards of $1M in annual fees
• Provided clients with weekly reporting recaps providing campaign performance snapshot, a list of underperforming partners, and campaign optimization recommendations
• Participated in new business pitches, representing Customer Success team, highlighting important facets of a CSM role and showcasing successful ways to support the partnership
• Designed reporting templates, aimed to organize and streamline process for frequent reporting efforts and complicated data pulls
• Created a cross-checking system used to help manage and track large amounts of weekly client correspondence

San Francisco Bay Area

• Strategy & plan creation | Budget management | Client partnership | Team leader & mentorClients: StubHub, Tahoe South, Kona Beer, UpWork, John Muir Health
• Managed team of five members across multiple national and local multi-channel campaigns with annual media budgets totaling $75M
• Partnered with TV and radio buying agencies to build and approve annual media schedules, as well as manage the frequent adjustment and replanning of activity
• Organized and executed promotional event in San Diego promoting Tahoe South as a vacation destination, resulting in over three hundred new visitors to location
• Presented quarterly to Tahoe South board members, discussing media recommendations, campaign results, optimization suggestions, and industry news and insights
• Participated in five successful New Business pitches, increasing YOY agency billings

San Francisco Bay Area

New York, NY

Client: The Hershey's Company

New York, New York, United States

Clients: L’Oreal – Garnier Fructis S/C and Style, Garnier Nutrisse Hair color, Garnier Skincare