Jason Tatterson Email & Phone Number

Columbus, Ohio, United States

Clients: CLA (CliftonLarsenAllen), Huntington Bank, Donatos, J-B Weld & Herculiner and Arosa

Local operator partner | Social channel management | Sponsorship strategy & executionClient: Chick-fil-A• Launch, test and optimize social and programmatic campaigns, driving in-store and app purchases of promoted offerings, app downloads and employment inquiries • Assist in strategy, planning and execution of sports sponsorship programs for Pittsburgh Pirates, Philadelphia Phillies and Philadelphia 76ers• Assist in development and implementation of employee hiring strategy for over one hundred local owner-operators in the Pittsburgh and Philadelphia markets

San Francisco, California, United States

Strategy & plan creation | Budget management | Client partnership| Team leader & mentorClients: C3 AI, Nuvei, InterSystems, Microsoft WorkLab• Managed team of four members across five digital campaigns with media budgets totaling $25M• Designed and implemented strategy for C3 AI’s ABM digital campaigns, targeting decision makers and executives at client-selected Fortune 500 companies• Recommended and co-managed programmatic campaign for local Bay Area sheriff candidate, increasing exposure and presence on social media, assisting in candidate’s re-election • Spearheaded, organized and supervised campaign planning and execution of OOH effort, supporting C3 AI’s annual conference in Miami, FL• Refreshed existing digital partner performance and budget charts, streamlining overall process and timeframe for monthly updates• Evaluated, negotiated and recommended media research tools for agency subscriptions

San Francisco Bay Area

Product suite ambassador | Nurture client relationship | Analyze data for actionable insightsClients: MGM Resorts, Zenith LA (FX), OMD LA (Nissan, Activision), McCann SF (Levi Strauss)• Successfully managed book of business (15 clients), representing upwards of $1M in annual fees• Provided clients with weekly reporting recaps providing campaign performance snapshot, a list of underperforming partners, and campaign optimization recommendations• Participated in new business pitches, representing Customer Success team, highlighting important facets of a CSM role and showcasing successful ways to support the partnership• Designed reporting templates, aimed to organize and streamline process for frequent reporting efforts and complicated data pulls• Created a cross-checking system used to help manage and track large amounts of weekly client correspondence

San Francisco Bay Area

Strategy & plan creation | Budget management | Client partnership | Team leader & mentorClients: StubHub, Tahoe South, Kona Beer, UpWork, John Muir Health• Managed team of five members across multiple national and local multi-channel campaigns with annual media budgets totaling $75M • Partnered with TV and radio buying agencies to build and approve annual media schedules, as well as manage the frequent adjustment and replanning of activity • Organized and executed promotional event in San Diego promoting Tahoe South as a vacation destination, resulting in over three hundred new visitors to location• Presented quarterly to Tahoe South board members, discussing media recommendations, campaign results, optimization suggestions, and industry news and insights• Participated in five successful New Business pitches, increasing YOY agency billings• Served as a trusted thought leader, keeping clients updated on exciting new media opportunities and relevant industry news

San Francisco Bay Area

New York, Ny

Client: The Hershey's Company

New York, New York, United States

Clients: L’Oreal – Garnier Fructis S/C and Style, Garnier Nutrisse Hair color, Garnier Skincare