We design functional solutions for brands. Based in Adelaide, Australia, we are a team of thinkers and designers specialising in brand strategy, identity design, UI/UX, packaging and interiors. Our process starts with forging strong relationships with our clients, diving in deep to understand the opportunities and challenges facing their brand.Through deep understanding, strategic direction and creative process, we can create long lasting, impactful brands that inspire

Within CCA’s Licensed Team, my role as Signature Brands Manager encompasses many aspects of the Amatil business. I am primarily an Account Manager for high profile accounts, predominately focusing on our immense spirit portfolio, however I also represent our Non-Alcoholic Beverage, Beer, Cider and Coffee portfolios.From managing high profile accounts and negotiating complex tradeagreements, to implementing commercially driven volume and revenuedriving initiatives, I have a demonstrated ability in,- Influencing and negotiating with high profile customers both internal and external, whilst maintaining strong strategic relationships.- Planing effectively using commercial tools, market trends and a marketing budget.- Manging Key Accounts and high profile customers in a relevant capacity.As part of a specialist business unit called The Exchange, I am able to adapt quickly to changing market conditions with information I receive from the trade. I collaborate with the greater business on marketing initiatives, volume driving exercises and contract management, ensuring we are working towards common objectives. I am solution focused in my approach day to day which has made me into an independent sales professional, yet will respond to feedback promptl y and respectfull y to ensure I am constantly developing

In my capacity as New Business Development Manager, I identified and converted new business opportunities for profitable long term growth for CCA. I was responsible for developing and maintaining a personal sales plan to achieve sales and revenue targets.An important part of my role was my ability to demonstrate knowledge of competitor activities and strategies, pricing, client objections and local market changes, communicating relevant information back to CCA.I developed comprehensive business proposals and delivered compelling sales presentations to demonstrate the value CCA can drive for a given business. Within this role I developed my ability to negotiate effectively for sustainable long term growth for our business.As a NBDM, I built and leveraged relationships with key internal and external stakeholders. I planned strategically to ensure I operated as efficient as I could. Out performing targets and budgets, I demonstrated a strong ability to sell and adapt in a changing market place.

As a BDE, managing an integrated and off premise licensed territory, I helped execute channel plans and drive sustainability for CCA. Driving new products, incremental ranging and contract compliance across this territory resulted in sustainable growth for the business.My success in this role was driven by my passion for new business and marketing, helping businesses with strategies to effectively promote their ventures whilst maintaining CCA focuses and adapting channel plans.During my time in this licensed position I developed a core understanding of our portfolio and product knowledge, using it as an advantage when selling a educat- ing staff and consumers on our products.My core responsible in this role were,• Driving New Business• Executing top line strategies and maintaining compliance• Negotiating at outlet level to leverage exposure and volume• Implementing commercially viable agreements and contracts• Maintain an exceptional level of customer serviceThis role was fundamental in giving me a deep understanding of our business and the portfolios I represented.