Jason Andersen

Jason Andersen Email and Phone Number

Leveraging the power of Data and Identity to drive high value business outcomes @ Experian
Jason Andersen's Location
Orange County, California, United States, United States
Jason Andersen's Contact Details

Jason Andersen personal email

n/a
About Jason Andersen

Digital Advertising professional with over 20 years of consulting and industry experience in product, operations, strategy and enablement. I am passionate about Data and Identity in the digital space and helping businesses navigate the transformation from offline to online and the connection in between.

Jason Andersen's Current Company Details
Experian

Experian

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Leveraging the power of Data and Identity to drive high value business outcomes
Jason Andersen Work Experience Details
  • Experian
    Senior Director, Strategic Initiatives And Partner Solutions
    Experian Feb 2021 - Present
    Costa Mesa, Ca, Us
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  • Experian
    Director, Strategy And Partner Integration
    Experian Oct 2018 - Feb 2021
    Costa Mesa, Ca, Us
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  • Experian
    Director, Product Management
    Experian Jun 2011 - Oct 2018
    Costa Mesa, Ca, Us
    • Responsible for the implementation, technical integration and platform operations of Experian's white labeled Data Management Platform (DMP) and Demand Side Platform (DSP) powered by Turn.• Manage the design, implementation and operations of our offline to online digital identification management partners. Our digital linkage integrations connect our offline data assets to the online digital ecosystem and allows Experian to activate our data for use in digital advertising both for our direct to advertiser and partner channels.• Work closely with our platform vendors to influence product roadmaps to meet Experian business needs.• Productize and support our data delivery capabilities with our platform partners and service delivery teams.• Technical liaison to partner management team. Provide solutions guidance, implementation support and technical product expertise to partner management team and strategic clients.
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  • Webvisible
    Director, Partner Operations
    Webvisible Feb 2008 - Jun 2011
    Irvine, Ca, Us
    • Developed and managed a team of 8 resources responsible for deployment planning, implementation and post-implementation support of WebVisible’s proprietary online marketing platform for reseller partners• Interfaced with operations teams, engineering, marketing, product and partner development to drive communication, prioritization, analysis, and resolution of partner operational challenges to achieve the highest level of customer satisfaction• Worked closely with Product Management to incorporate customer feedback into the product planning and roadmapping process• Managed, developed and implemented new processes centered around our platform and services to help increase operational efficiencies for WebVisible and its partners• Led the company’s first multi-national reseller partner implementation across four countries• Managed WebVisible’s first co-branded self-fulfillment implementation including micro-site development, API integration, go-to market product definition, email marketing definition, sales and support process analysis and design, and Cisco phone system roll-out• Took over full ownership and responsibility of all partner implementations after first five months with WebVisible and subsequently improved the implementation process by introducing a standardized methodology and formalized QA approach to ensure launch readiness resulting in 99% fewer post go-live issues• Successfully led the implementation and operational management of WebVisible’s first SaaS model pilot implementation for Australia’s largest telco resulting in a full rollout and 3 year exclusive agreement with WebVisibleSenior Manager, Platform Operations (8/09 - 8/10)Senior Project Manager (2/08-8/09)
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  • Local.Com
    Product Manager
    Local.Com Nov 2006 - Jan 2008
    Irvine, Ca, Us
    • Defined and implemented product requirements ensuring market competitiveness, while meeting advertiser, partner, and consumer needs throughout the product lifecycle• Lead cross-functional teams in setting strategy, direction for development, and release of the product according to the roadmap• Managed the development and implementation of a site redesign that included best practice SEO enhancements, usability design updates and new tools for enhancing the customer experience resulting in a 10% increase in page views per user and a 100% jump in organic traffic.• Defined requirements for and lead the implementation of new mapping functionality utilizing deCarta’s best of breed mapping engine.• Acted as the main point of contact with partners to ensure successful integration and deployment of extended business data, rating and reviews, and advertising opportunities including Google Adsense and Yahoo Search Marketing (formerly Overture)
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  • Gateway, Inc.
    Product Manager
    Gateway, Inc. Aug 2005 - Nov 2006
    Irvine, Ca, Us
    Identify and implement strategies to enhance the customer experience and drive Web site profitability. Work closely with a cross functional team to plan, develop and implement new initiatives. Create and execute product roadmaps for managing the life cycle of assigned ecommerce properties. This includes product planning, market research, development management, testing, and launch.• Responsible for managing the design, implementation and strategic direction of Interwoven’s Web Content Management system• Defined product requirements for CMS and worked closely with Engineering in planning, defining, prioritizing, and delivering successful product capabilities to the company• Managed and trained multiple resources responsible for porting existing site content into the new CMS application• Developed use cases, functional specifications, and testing plans for the Teamsite CMS• Provided guidance and support on the implementation and re-architecture of Gateway.com• Charged with road mapping site functionality to enhance the customer experience and drive web site profitability
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  • Beckman Coulter
    Web Project Manager
    Beckman Coulter Feb 2003 - Jul 2005
    Brea, California, Us
    • Managed web application development projects for the largest division of Beckman Coulter• Performed all aspects of the SDLC including project planning and discovery, requirements analysis, systems design, implementation, integration and testing, quality assurance, deployment, and maintenance• Developed use cases, functional specifications, testing plans and project specifications for both new applications and ongoing development phases of existing applications• Acted as the web content manager for entire Diagnostics Division. Responsible for taking marketing content and transforming into new product and informational pages on the public website utilizing Interwoven’s Web Content Management system• Sanctioned outside vendors for related development, negotiated fees, and coordinated both onshore and offshore vendor development efforts• Responsible for managing the execution of regional and worldwide email marketing campaigns utilizing Silverpop, a hosted best of breed email marketing solution• Project lead for the development of a company-wide extranet, several marketing support web initiatives and a multi-national document catalogue, all based on the Microsoft ASP platform utilizing an Oracle backend
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  • Roundarch - Spinoff Of Deloitte Consulting
    Consultant
    Roundarch - Spinoff Of Deloitte Consulting Jun 2000 - Jun 2001
    London, London, Gb
    Implemented B2B and B2C web application solutions based on the BroadVision technical platform.• Team lead for web content management (WCM) of global eCRM implementation for a major telecommunications company. Gathered/developed related content and worked with client management to insure brand consistency and content integrity• Participated in validation of application design and made recommendations for production release based on client requirements and inherent risk factors• Designed and developed applications for the deployment of a multilingual portal using the BroadVision One-to-One technology platform• Influenced User Interface requirements based on standard usability concepts• Authored functional and technical specifications for system design• Documented all development and design work utilizing project methodology documentation standards• Selected and promoted from Deloitte Consulting to join Roundarch as Product Consultant in May 2000
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  • Deloitte Consulting
    Consultant
    Deloitte Consulting Feb 1998 - Jun 2000
    Worldwide, Oo
    • Assisted in the planning, execution and support of several worldwide multi-million dollar SAP implementations for clients in high-tech, public sector, aerospace, and pharmaceuticals• Sales and Distribution team lead for the scoping and planning stages of an ERP implementation. Developed “To-Be” business processes, analyzed gaps based on “To-Be” design and recommended solutions• Designed functional specifications and configured components of SAP’s beta release CRM solution. Delivered sales presentations to client management demonstrating new functionality and outlining key benefits specific to client’s business model• Worked with senior management to develop project resourcing plans• Experienced in preparing integration test scripts, coordinating testing and validation across multiple sites on a global scale, producing tracking mechanisms for user acceptance testing and developing and executing systems performance testing • Assigned to western region, consistently recognized as the number one region in significant client wins, on-time delivery and gross revenue
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Jason Andersen Skills

Product Management Online Advertising Sem Online Marketing Saas Strategy Crm Seo Project Management Cross Functional Team Leadership Product Development Local Search Lead Generation Enterprise Software Ppc Advertising Email Marketing Management Search Engine Optimization Technology Integration Search Engine Marketing Customer Relationship Management Software As A Service

Jason Andersen Education Details

  • University Of California, Irvine - The Paul Merage School Of Business
    University Of California, Irvine - The Paul Merage School Of Business
    Mba
  • Uc Irvine
    Uc Irvine
    Environmental Analysis And Design

Frequently Asked Questions about Jason Andersen

What company does Jason Andersen work for?

Jason Andersen works for Experian

What is Jason Andersen's role at the current company?

Jason Andersen's current role is Leveraging the power of Data and Identity to drive high value business outcomes.

What is Jason Andersen's email address?

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What is Jason Andersen's direct phone number?

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What schools did Jason Andersen attend?

Jason Andersen attended University Of California, Irvine - The Paul Merage School Of Business, Uc Irvine.

What skills is Jason Andersen known for?

Jason Andersen has skills like Product Management, Online Advertising, Sem, Online Marketing, Saas, Strategy, Crm, Seo, Project Management, Cross Functional Team Leadership, Product Development, Local Search.

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