After a painful yet rewarding pivot process, we officially rebranded and relaunched Mentee in August of 2024. Yeah -- it's been quite the journey but I wouldn't trade it for anything 🙂Mentee's new mission is to help teenagers find intrinsic motivation through a combination of technology, psychology, and human accountability. Currently, we are running a near-peer coaching service business which has allowed us to learn from high school students and parents and iterate on our ideas based on what's working or not working for both students and parents.Personally, I made the transition from co-Founder and COO, to solo founder, and then back to co-founder and CEO (I know, a lot of change)! Each role has been a brand-new learning experience in itself. I oversee all of our sales, marketing, and customer discovery efforts while making sure that our product team has a clear understanding of Mentee's vision for the future and potential impact.Startups always present a number of uncertainties, but I am certain that I'll continue learning and growing alongside Mentee :)

I built a platform designed to give high school students an "inside scoop" on life at different colleges, directly from current students' perspectives. While it was an engaging concept, I quickly realized that the problem wasn’t pressing enough for students or parents to pay for, making it tough to turn into an economically viable business. In June 2024, we pivoted the company, and I transitioned from co-founder and COO, where I focused on product management, to founder and CEO, shifting my focus to sales and marketing to drive growth and new opportunities.Lessons Learned:- Fall in love with the problem and not the solution- Don't build a "full product" until you understand your customer's pain points -- instead validate your ideas as quickly as possible- When it comes to co-founder pairings, it's important to prioritize and nurture the personal relationship just as much as the business relationship

Venture for America is a selective two-year entrepreneurship program that provides recent college graduates with startup skills and experiences. This begins at Training Camp and continues in one of 13 VFA cities. VFA is committed to an inclusive and accessible future for entrepreneurship in America and helps provide resources to make these dreams a reality.

Managed the marketing department for MAXSA Innovations, a big player in the auto accessories and solar lighting industries.Helped create ad campaigns through Facebook Ads Manager and Amazon Marketing Services from scratch, resulting in over $1000 in additional revenue. Routinely used data analysis to alter these campaigns and also worked on a number of additional tasks for the company, including market research, sales calls, website design, and product development.

Built, edited, and launched ads via Facebook Ads Manager and Google Ads.Pulled KPI statistics using Looker, Facebook Ads Reporting, and Google Analytics platforms.Used KPI metrics to craft ad performance insights and formatted these metrics and insights into client decks with Keynote.Assisted with campaign budget pacing by checking for over and underspends as well as making sure that asset audiences were targeting properly.

Constellation is a SaaS company offeringfull-service digital marketing and creativeservices. Alexia, our Ad Engine, launchesand manages campaigns at scale. Alexiacan produce thousands of stunningcreative assets and launch the same dayencompassing both CMP (CreativeManagement Platform) and DC (DynamicCreative Optimization) capabilities. Ourmarketing SaaS offering can be pairedwith a bevy of additional AdTech tools forcampaign execution and managementacross multiple ad platforms. Alexia allowsus and other agencies to disrupt thetraditional billable hours model and launchin the leanest way possible.Constellation was named the #65 fastest-growing private company in the US andthe #7 fastest-growing marketing/advertising company on the Inc. 5000 listfor 2020. They are also listed by Crain'sNew York Business as the #7 fastest-growing company in New York. We are awomen-owned and minority-ownedbusiness with a commitment to diversity.