Spearheaded client engagements encompassing project management, strategic business planning, and development of business intelligence products. Played a pivotal role in leading MarTech and AdTech platform initiatives. • Medicaid Health Care Client – 2 year contract – Developed custom forecasting and revenue models using statistical analysis and market research, enabling Medicaid Health Care Client to secure contracts across six states.• Mobile Gaming Client – Spearheaded the integration of advanced BI tools for a Mobile Gaming Client, achieving a 15% ARPU increase through improved analytics and insights.• AdTech Client – Directed the integration of third-party data software utilizing ETL automation, resulting in 40% labor time savings and enhancing team efficiency, leading to a $10M contract.• Technology Client – Delivered a GTM strategy and pricing analysis for a Technology Client using market analytics and competitive assessment, achieving a 20% improvement in costs and MAU in Q1.

Developed and defined product strategy and roadmaps for product development teams for the delivery and launch of multiple platforms as well as consistent on time feature delivery of follow on features. Led partner relations between multiple WPP agencies for adoption, commercialization, and product strategy implementation.

Lead revenue operations & product development team comprised of business intelligence, ad operations, product engineering, and revenue analytics. Strived to deliver an improved ad experience for Scopely players through improved product design and optimized ad integrations, while streamlining data gathering and analytics for revenue growth.

Acted as lead product manager for defining strategy and delivery of enhanced DMP strategy for Sony Crackle, utilizing Adobe Audience Manager, Snowflake and Nielsen Marketing Cloud. Responsible for recruiting and leading a team of data analytics, product engineers and financial analysts.

Espiral, based in Guadalajara, Jalisco, Mexico, was early in the creation of a digital payment ecosystem and POS tool for small to medium sized businesses. With the partnership of the 3rd largest banking institution in Mexico, Banorte, Espiral brought modern mobile payment technology to the 3.8M businesses in Mexico that currently do not accept credit or debit cards. With our the partnership of Banorte, Espiral is moved quickly to launch our platform and begin distributing readers into the market in 2014.

Revenue.com is a native advertising technology that helps brands amplify the reach of their content via in-stream ads that blend seamlessly into a website’s experience to entertain and inform the right audience at the right time.Part of angel round of investment in REVENUE.com

• Led presentations with executive directors with product and pricing recommendations in support of key marketing initiatives, expected $1.5M in lifted sales over promotion duration.• Reengineered inputs and outputs for a custom reporting tool used to monitor key business drivers in support of decision making for upcoming product promotions and accompanying pricing actions.• Designed enhanced pricing models to analyze and interpret various inputs for making strategic pricing decisions that led to approval on 2 strategic pricing promotions for business mobility products.