Marketing Manager
Current• Define and implement multichannel seasonal marketing strategy, including PPC campaigns, organic content, and sales tactics. Utilize medical records to target existing patient groups, and identify new opportunities to generate awareness and increase traffic for each location/specialty. • Design and copywrite all displays, marketing materials, and campaigns while ensuring consistent tone and design language. Maintain signage and promotional materials across all offices, including in lobbies, waiting rooms, and exam rooms. • Collaborate with specialists to create branded educational content based on their expertise and patient outcomes.• Engage with patients on social platforms and respond to online reviews. Organize in-person events to capture new patients and referral sources.• Manage website and e-commerce store, and oversee company’s digital footprint across the web.• Continuously track KPIs to monitor trends, measure results from campaigns, and optimize spend. Shape annual Marketing budget.
