Cover breaking sports business news.Work with particular focus towards broadcast rights deals, stadium development, and marketing.

Wrote freelance contributions for Awful Announcing (focus on the business of sports television), Yardbarker (sports media and business news), Sports Media Watch (viewership, industry analysis) and Decider (reviews and interviews).

Helped shape the writing, presentation and organization of eMarketer’s longform reports about trends in advertising, marketing and digital media.Engaged in deep line edits to ensure content was formatted to company’s preferred style and length, addressed client-focused inquiries, and highlighted analysts’ best insights.Coordinated workflow with charts editors, copy editors, and graphic designers to guarantee deadlines were met.Managed storyboard and working group meetings to help analysts build frameworks of their reports alongside colleagues who were responsible for peer reviews.

Oversaw editorial direction of internal projects within content calendar and external freelance pitches for accuracy, subject sensitivity, creativity, and timeliness.Managed workflow of nearly 50 contributing writers and copy editors using customized WordPress content management system and company Slack communication hub.Created and solicited content ideas based on frequent sporting events and internal editorial calendar.Participated in recruiting contributors to provide articles for website and social media platforms.

Edited, formatted, and proofed articles from staff writers and multiple guest contributors using internal WordPress content management systems.Oversaw editorial direction of projects in content calendar for accuracy, creativity, and timeliness.Utilized Twitter, Facebook, Instagram, and WordPress SEO tools to promote new works and engage with readers.

Wrote columns for Yardbarker-syndicated editorial; discuss on-field matters, culture, media, and history.Reviewed several sports documentaries and books as well as covered several sports events/showcases, including championship boxing matches and the 2018 Daytona 500.

Managed content for website homepage and sport-specific subpages for relevance and timeliness.Provided editorial guidance for articles from syndication partners, including advising for accuracy, quality, and subject sensitivity, increasing syndication volume by 23% during tenure as senior editor.Curated, proofed, and distributed daily newsletter, The Morning Bark, to over 400,000 subscribers.Increased newsletter open rate by 18% year-over-year during tenure.Grew daily open rate from 20.71% prior to promotion to 24.41% in six months.Edited and proofed original analysis, commentary, news desk articles and slideshows from contracted and freelance contributors.

Edited, formatted, and proofed articles from networked sports websites for syndication to Yardbarker.com, MSN Sports, Google Newsstand and Apple News using internal company content management system.Contributed news summaries for the Sports and Politics Intersect, a weekly column which observed political and business news within the sports world.Wrote various articles on the NBA, NHL, WNBA, and women’s college basketball.

Supported sales efforts by providing data and analysis (from all available sources) for client calls and RFPs for upcoming campaigns on an as-needed basis.Programmed, analyzed and reported results of custom market research surveys for CBS Sports Fantasy products.Moderated and reported findings of usability testing for CBS Sports products.Coded, analyzed and reported results of quarterly Net Promoter Score surveys for CBS.com, CBS All Access, CBSNews.com and CBSSports.com.Pulled monthly traffic reports using comScore, contributing relevant context and insights around competitive trends.Compiled weekly social TV reports for CBS Television and its competitive network set for Twitter mentions and reach of network programming using Nielsen SocialGuide.Managed online campaign tags for product management teams using Nielsen Digital Ad Ratings and comScore vCE platforms.

Assisted senior manager, manager and senior analysts with developing ad hoc, daily, weekly, monthly and quarterly internal reports for national ad sales offices, marketing analytics and insights groups and research leadership.Created client-facing sales positioning materials which highlighted consumer behaviors of TNT and TBS viewers using Nielsen’s N*POWER, Buyer Insights and Ad*Views system alongside MRI Fusion consumer insights.Tracked actual live and C3 ratings performance of network original and acquired programs versus upfront estimates for key ad sales demographics using Turner’s proprietary tools and STAR Media’s MultiTrak system.Produced daily overnight reports using MultiTrak for ad sales and network corporate leadership.

Tracked and reported network and competitive ratings performance of hybrid broadcast/cable television network using Nielsen’s Galaxy Explorer and STAR Media’s MultiTrak system.Compiled competitive programming and sales trend analysis for various departments and board of directors using Nielsen’s N*POWER and Arianna systems and Rentrak’s TV Essentials.Reported advanced programming schedule using Nielsen’s MyEvents.

Wrote and edited reports and opinion articles for weekly African-American newspaper in New York City.Served as primary beat writer for NFL’s New York Giants for seven-plus seasons (2006-2013), contributing writer for MLB’s New York Yankees for four seasons (2005-2009).Provided pre-game, in-game reports for sports talk shows on WHCR-FM, City College’s community radio station.

Implemented research projects for a multinational media planning and buying agency; served as a television, sports, and business intelligence research specialist.Created consumer segmentation and media behavior profiles for clients using survey data from Simmons, Scarborough, comScore, MRI, J.D. Power, and TRU.Generated television ratings analysis using several Nielsen systems including Galaxy Explorer, N*POWER, MarketBreaks, & Blogpulse.Developed internal analyst opinions using studies and reports from Mintel, Forrester Research, TNS Stradegy (Kantar), LexisNexis, Factiva, Hoover’s, and other research databases.Compiled brand and ad recall reports based on primary research from Insight Express.