As a Communications & Marketing Coordinator at Beacon Foundation, I coordinate internal and external communications and marketing activities. My key responsibilities include:- Implementing and assessing communication initiatives for target audiences- Collaborating on marketing campaigns and strategic communications- Creating content and collateral for various platforms- Supporting the Head of Fundraising, Communications & Marketing- Designing digital marketing resources and managing websites- Planning social media and digital media campaigns- Analysing trends to boost Beacon's profile- Ensuring effective administration and reporting

As a Content Creator at Beacon Foundation, I develop and manage engaging content across various platforms. My key responsibilities include:- Creating and curating content for social media, websites, and marketing materials- Collaborating on content strategies for marketing campaigns and communications- Developing multimedia content including videos, graphics, and articles- Supporting the Head of Fundraising, Communications & Marketing with content needs- Ensuring content aligns with Beacon’s brand and messaging- Analysing content performance and making data-driven improvements- Staying updated on industry trends to keep content fresh and relevant- Ensuring timely and effective content delivery

www.jasoncupitt.comSince establishing Seventy-One Design in 2009, I have built a versatile career in graphic and marketing design, specialising in both digital and print media to create impactful, brand-aligned content.Selected Client Projects and Responsibilities:Elixr Health Clubs (Sydney) | Marketing Designer | 2009–2017Managed digital and print design for Elixr, including newsletters, social media graphics, and Pilates/yoga manuals. Collaborated with the marketing team on seasonal campaigns, ensuring consistency across all materials.Kaya Health Clubs (Melbourne) | Marketing Designer | 2010–2022Provided design support across digital platforms, newsletters, and fitness manuals, maintaining brand cohesion. Worked closely with marketing to create campaign graphics and manage instructor materials.The Taste of Tasmania | Website Designer | 2018Developed and launched a responsive website on Squarespace for the 2018/19 event, overseeing content updates, daily event listings, and ticket sales monitoring via Google Analytics for performance optimisation.University of New South Wales Foundation | Graphic Designer | 2009–2012Designed the “Giving to UNSW” donor magazine and related collateral, including large-scale promotional artwork. Supported marketing initiatives to enhance donor engagement and campus visibility.Sprout Magazine Australia | Art Director | 2009–2023Managed all design and digital content for Sprout Magazine. Responsibilities included print layout, pre-press, social media content, and collaboration with advertisers to grow the subscriber base and online presence.Additional ClientsDeveloped branding, web design, and graphic projects for clients like Paw About Pet Boutique, The Hughenden Boutique Hotel, and LVMH—Perfumes & Cosmetics Australia, book designs for the City of Botany Bay and Michael Suttor Architects, demonstrating adaptability and commitment to high-quality visual communication across sectors.

ABC Audiences is responsible for leading the ABC’s brand and audience strategies, acquiring and engaging audiences both within their broadcast and digital ecosystems and working collaboratively with partner divisions to lead an integrated approach to audience insights, branding, acquisition and retention strategies, and communication.

www.apt.org.auDuring my time as the Digital & Marketing Manager at Australian Plays Transform (APT), I played a significant role in promoting Australia’s national play development, publication, and licensing landscape. APT takes pride in being the primary host of the most extensive online exhibition and database showcasing the finest Australian playwrights.Key Achievements and Responsibilities:Strategic Marketing Leadership: With the APT team, I led the creation and execution of our digital marketing campaigns and materials for APT. One of the highlights was steering the highly successful APT Program 2022, aiming to elevate Australian playwrights on the global stage. Check out APT’s Program 2022 at apt.org.au/program-2022.Collaborative Partnerships: We initiated strategic partnerships with respected fellow organisations to curate an exceptional suite of offerings for our vibrant playwriting community. Collaborating with The National Theatre of Parramatta, La Boite Theatre, Pride Foundation Australia, Performing Lines, Ilbijerri Theatre Company, Moogahlin Performing Arts, and Yirra Yaakin Theatre Company during Program 2022 showcased our commitment to fostering collective growth and innovation within the industry.My time at APT allowed me to merge creativity with strategic vision, propelling Australian playwrights onto the global stage while nurturing an inclusive and thriving artistic ecosystem.

www.acon.org.auwww.facebook.com/thisisozAs the Online and Social Media Coordinator at ACON (formerly the AIDS Council of NSW), I spearheaded innovative digital strategies to elevate our online presence and community engagement. Leveraging social media platforms, I curated impactful content, initiated campaigns, and fostered meaningful connections to promote health awareness and advocacy. My role involved crafting compelling narratives, collaborating with diverse teams, and implementing data-driven approaches to drive positive change and support ACON's mission. I'm proud to have contributed to amplifying our reach (via the 'This Is Oz' marriage equality campaign - https://www.facebook.com/thisisoz ), fostering inclusivity, and advancing public health initiatives through strategic online communication.

Senior Graphic Designer | Bespoke B2B B2C BooksDesigner of corporate history, industry and government books, including: Myer: Celebrating 100 years of Fashion (Stella Barber)Myer, Your Store: The Story of Australia's Leading Department Store (Stella Barber)New South Wales Australia: Leading the Asia Pacific. (ASX)Between the Covers: Revealing the State Library of Queensland's Collections (SLQ)From Ratbags to Respectability: A History of the Cruising Yacht Club of AustraliaOne 2 One: The Guide for Mentees & Mentors (Wendy McCathy AO)The Focused Executive: Leadership & Management Skills in Challenging Times (Virginia Mansell)

Art direction & design (Haymarket Media & AJB Publishing)Designer of magazines, including PC Authority, CRN (Computer Reseller News), Windows for Professionals and Stuff: Gadgets, Gear & Technology.I designed the related sales and marketing collateral for all publications.

Visual Merchandising Manager of Country Road Chatswood store.Worked with the Country Road Australia NSW Visual Merchandising team doing store window displays and in-store visual merchandising. Also assisted in installing Country Road products in new Myer and David Jones stores across NSW and the ACT. Merchandiser of CR fashion (women, men and children) and CR Homeware.

Wholesale Merchandiser of the JAG/Adele Palmer wholesale accounts across NSW and the ACT, representing the labels in all David Jones and Myer stores. I assisted staff in merchandising Palmer Corporation’s brands to meet seasonal merchandising guidelines and to transfer stock among stores to maximise sales. I participated in JAG seasonal launches, organising in-store and shopping centre parades. I also assisted our Sales Managers in merchandising products for wholesale buyer’s meetings and seasonal staff training sessions.

I was a Visual Merchandising team member for the DFS flagship store at The Rocks, Sydney. This role required merchandising new product for in-store launches, installing props for seasonal campaigns and rearranging product with floor staff to maximise sales and EOFY clearance sales.

I worked with the in-store window display and visual merchandising teams in the David Jones Sydney City flagship stores (Elizabeth and Market Street). I merchandised products for David Jones fashion, cosmetics, homewares, David Jones Food Hall and store windows. I participated in installing and producing fashion parades, in-store product launches and events, including David Jones Spring ‘Flower Show’ and Australian Fashion Week parades.

Casual Sales Assistant, Menswear. David Jones Market Street, Sydney.While a student at The University of Sydney I worked in Sales with David Jones. I was responsible for customer sales, stock management, floor refilling, visual merchandising and customer enquiries. I participated in EOFY clearance sales and seasonal product launches.