Red Beard Strategies is a boutique internet audience development and conversion enhancement consulting firm. We'll help you expand your digital reach, find the site visitors important to your business and maximize your chances of conversion.We're experts in SEO, landing page optimization and A/B and multivariate testing strategies.Please reach out to us and let us show you what we can do.

Lead online marketing and audience development strategy for A+E Network sites.

Email of thanks from a client:"Hi there, Dropping a line to share that Jay was excellent at our SEO meeting today. Our SVP of Technology, Editor-in-Chief and Director of Content were impressed and grateful for Jay’s insights. As Cynthia knows, we have a lot riding on this migration since it’s tied to tens of millions of revenue and sizable portion of our SEO traffic. We’re excited to have you on board to see us through this very important migration."Responsibilities• Built entire enterprise-level SEO solutions from developing processes, documentation and analytics strategy allowing the agency to service clients.• Grew SEO department to profitability within four months of assuming role, increasing revenue by over $100,000.• Create detailed metrics reports using Omniture, WebTrends, Coremetrics or Google Analytics data to gauge SEO successes.• Work closely with DRTV, SEM, affiliate and off-line advertizing channels to ensure consistent campaign messaging and prioritize future keyword strategies.• Write and present custom work proposals to executive leadership teams of prospective clients.

• Responsible for all aspects of SEO program, including keyword prioritization, internal/external linking, content optimization and ensuring technical compliance.• Analyzed corporate retail website for SEO opportunities and developed enhancement strategies to increase revenue.• Presented/reported up to Sr. VPs quarterly reviews, future project initiatives and revenue forecasts.• Responsible for budget management and reporting.• Conducted internal SEO training and wrote customized training documentation for various levels and departments.

• Championed project requests for business units and coordinated interdepartmental teams to ensure timely implementation.• Performed ongoing analysis of internal tools and customer-facing applications and recommended usability improvements for improved customer experience and increased conversion.• Assisted analytics team to analyze traffic data to determine strengths and weaknesses to formulate enhancement strategies.• Worked with Technology, QA and the business to develop strategies and manage various projects across the company.• Conducted usability tests for new/current products and feature sets and made recommendations for improvements.

• Managed end-user security audit, evaluated system security protocols and designed new security policies.• Implemented customized communication management module to increase student enrollment and retention.• Managed analysis and enhancements of web-based system interface: www.live.niagara.edu/WebAdvisor/WebAdvisor. • Directly reported up to Vice President regarding confidential findings of 4,500 students and faculty.• Conducted system service enhancement projects such as Degree Audit implementation, developed priority registration policies and produced faculty grade distribution reports.

• Managed eight organic search marketing client campaigns concurrently with total yearly revenue over $900M.• Coordinated interdepartmental teams, such as Paid Search and Web Usability, to complete client objectives in a seamless delivery platform.• Implemented SEO initiatives, including website and keyword analysis, website remediation and proposed SEO solutions.• Analyzed current industry and marketing trends to strategically adjust SEO activities as needed.

• Designed Active Server Pages for university web site for both in-office personnel and prospective students to increase department efficiency.• Executed domain migration project to consolidate networks to save money on network and equipment support costs.• Organized team projects to maximize work efforts and efficiency.• Troubleshot Internet, network, printer and end-user issues for approximately 600 workstations, 100 printers and 22 servers creating a proficient operational working environment.