Esther Rabinowitz Email & Phone Number

United States

New York, Ny, Us

Execute $14MM+ omnichannel paid media strategy across search and social platforms during both peak & off-peak seasons for a CPG client. Ensure paid media campaigns drive positive ROAS on monthly budgets up to $3MM+.Clients: Gatorade, Supergoop!, This Old House, The Roku Channel

New York, New York, United States

Paid Search ad platforms - Google (Search Ads, Shopping, Discovery, YouTube), Bing SearchPaid Social ad platforms - Facebook/Instagram, Pinterest, Snapchat, TikTok, TwitterImplemented $500K+/month media plans across paid channels for a skincare/beauty client.

New York, New York, United States

2020 highlight: Ran 50+ paid social campaigns across FB/IG/YouTube & reached campaign goals by EOYDigital MarketingCampaign StrategyCampaign OptimizationPaid Media

New City, New York

Managed lead generation initiatives for new business by targeting entertainment, technology, apps, and consumer brandsGrew new business opportunities by tracking, curating, and profiling 2000 leads in AirtableDrove partnership marketing efforts for 4 key agency clients Monitored internal project timelines for pitches

New York, New York

Identified the next generation of Google Ads advertisers and digital marketing strategy that enables customers to grow their business through connecting at the right moment with the right audience.Collaborated with SMB/Mid-Market partners to understand where their needs align with Google’s online search, display, YouTube and mobile advertising products Worked closely with the new business marketing team to develop campaign implementation initiatives and build relationships with internal and external departments

New York, New York

Supported the launch of the Getaround and Uber partnership by successfully sourcing, negotiating, and executing over 50 deals for new parking locationsResponsible for building lead pipeline for new parking locations in targeted zip codesHelped create a new channel marketing strategy to increase brand exposureIncreased new channel opportunities from zero to 2,500 in San Francisco Bay area

New York

Created a B2B marketing initiative through LinkedIn with created and curated contentUsed KPI’s and conversion metrics to measure content reach and lead generationDeveloped spreadsheets and a content calendar to track rate of conversions and audience engagement

New Brunswick, Nj

Study abroad alumnus serving as a resource for prospective study abroad/international students through online video-chat, email, and information sessions

Brooklyn, New York

Curated 30+ Bandcamp accounts on the WCR rosterCreated and updated Bandcamp accounts and social media presenceTracked revenue from music/merchandise orders and preordersAnalyzed and organized metadata for all WCR accountsHelped generate exposure by promoting and maintaining label releases. To organize this, I created a spreadsheet with the IRSC data for release, for every band on the roster.

Barcelona, Catalonia, Spain

Rebranded company image/website, using the Canva design program. Worked alongside Catalan and Spanish event planners, caterers.http://privatevents.cat/

Bachelor'S Degree, Communication And Media Studies

Activities and Societies: Center for Global Education - Global Ambassador ProgramMajor - Communication Minor - Digital Communication.

Education record

Awarded the U.S. Dept. of State's Benjamin A. Gilman International Scholarship to spend a semester abroad in Barcelona Took 15 credits.