Jason Short personal email
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With extensive experience in sales leadership and business development at a large publisher, I have honed the skills the instincts critical for developing strategy in sales, marketing, and publishing. I enjoy coaching and mentoring teams or individuals looking to increase their competency in sales, strategy, or business development. I have a passion for helping authors and publishers maximize their resources to grow the reach of their content while finding efficiencies in the business. My goal is to find ways to bring my experience and insight to needed spaces in the publishing industry in a way that finds maximum benefit to the publisher, the author, and the audience.I have become proficient at scaling business development and driving new channel growth. I have had excellent experience expanding market share in hot segments of the industry and identifying incremental opportunities within the more established segments of the market. I have a reputation among colleagues as an insightful strategist and manager while also driving consistent growth across 2 decades in multiple leadership roles. My core competencies include:• Critical Analysis & Insights• P&L Management• Amazon Ecosystem Expertise• Build & Scale New Sales Channels• Strategic Planning• Business Development & Terms Negotiation• Profitability Analysis & Insight• Product Innovation & Process Improvement• Forecasting & Building Sales QuotasAvailable to discuss new consulting, contract, or full-time opportunities in the Raleigh, NC area or virtual/remote (preferred). Reach me at jasondshort@icloud.com
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Founder And PresidentShort Advisory GroupRaleigh, Nc, Us -
Publishing & Sales ConsultantShort Advisory Group 2023 - Present
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Senior Director, Digital & Audio SalesHarpercollins Publishers 2018 - 2023Oversaw strategy and execution of the digital sales and the audiobook teams. Managed full P&L for both, including expense budget and revenue goal setting and forecasting. Performed internal consulting to publisher imprints on new content acquisition, product design, marketing and PR strategy, and go-to-market tactics. • Developed and executed hyper-growth strategy for audiobook P&L which grew segment by 5x to mid-8-digit profit in 5 years. Achieved this by spearheading effort identifying new audiobooks to bring to the market through thorough analysis of backlist and licensed product. • Retooled sales and merch teams to adapt to changing digital marketplace. Brought more analysis and metadata focus to selling role and significantly increased consumer visibility for books. Recruited, mentored, and promoted multiple Directors. • Ran most profitable sales channel (Digital / Audio) and achieved double-digit annual revenue growth over 6-year period. Conducted annual business reviews of largest accounts, restructured terms to align with profit goals, and maximized favorable cost structure of digital to drive growth on the bottom line. -
Director Of Digital SalesHarpercollins Publishers 2011 - 2018Directed all aspects of Amazon relationship - forecasting, supply chain, sales and merchandising, promotion, and marketing. Supervised and mentored group of key account managers who oversaw day-to-day account service. Developed emerging digital business to revenue level that justified creating own channel and P&L.• Developed a data driven method for scaling price changes across large numbers of digital books and found new opportunities through pricing to drive revenue.• Coordinated with global business development teams on rollout of multiple new business models and led changing internal systems to manage new metadata requirements, keeping Harper at front of the eBook market shift to agency model and ultimately provided teams exclusive opportunities with accounts. • Developed successful internal education initiative to steer company through tumultuous shift from brick and mortar focus to robust online and digital corporate focus, allowing company to stay ahead of competition in sales and marketing approach and secured market share growth in emerging online space. -
Senior Manager Of National Accounts - Online Sales And Digital Business DevelopmentZondervan 2007 - 2011 -
National Accounts Manager - Cba Key AccountsZondervan 2005 - 2007 -
Account ExecutiveZondervan 2002 - 2005
Jason Short Education Details
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Business/Finance
Frequently Asked Questions about Jason Short
What company does Jason Short work for?
Jason Short works for Short Advisory Group
What is Jason Short's role at the current company?
Jason Short's current role is Founder and President.
What is Jason Short's email address?
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What is Jason Short's direct phone number?
Jason Short's direct phone number is +161669*****
What schools did Jason Short attend?
Jason Short attended Towson University.
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