In this critical senior leadership position, responsible for the overall brand voice and outreach of the organization to supporters, clients/patients, media, donors and the public. Leading in development and implementation of advocacy campaigns for 1.7 million patients worldwide related to access to care, drug pricing and other issues such as addressing homelessness and food inequality. Specific responsibilities included but not limited to:• Overseeing annual marketing plan and strategy• Deployment of traditional and digital advertising campaigns to promote various service lines and advocacy efforts• Ensure that AHF’s websites are achieving the objectives and goals of the organization and lead referrals to service• Oversee Events team in large-scale fundraising, employee and client engagement, promotional and advocacy events• Oversee traditional and new media advertising team including budgeting, negotiating, planning, auditing, and approving media plans• Oversee creative team including developing artwork for ad campaigns, ensuring quality assurance in deliverables and high level of cutting-edge design• Oversee internal employee engagement and external client engagement team. This includes incentive programs for employee participation in trainings, events and recognition programs. External client engagement through outreach to clients by eliciting feedback, retention and engagement events• Oversee marketing operations team to ensure various sub-department projects are on time and at high customer service approval• Oversee branding team to ensure the AHF and related brands are properly represented• Regular interaction and strategizing with Senior leadership• Build, manage and coach a high-performing marketing leadership team• Direct market research collection, analysis, and interpretation of data for market forecasts• Develop market-specific plans to appeal to target demographics• Forecast hiring needs for the Marketing department

• Responsible for producing creative advertising through concept, development, art design and direction of visually compelling campaigns for the largest HIV/AIDS non-profit in the world• Developing market tailored creative for global business lines including pharmacies, healthcare centers, patient advocacy, public health and retail fundraising thrift stores • Business growth by implementing conventional marketing and advertising techniques while adapting to new marketing tactics and technology• Designer and/or Art Director of creative staff on design projects to oversee art flow from conception to completion in various advertising mediums• Management of freelance designers, print vendors and publications to ensure projects are completed on time and to client's satisfaction • Development and production of advertising needs for events, event concepts and event promotions

• Created advertising campaigns for sales associates and agents for individual properties including photography and layout • Coordinated, edited and proofread ads and marketing pieces (includes maintaining ad schedules and rotating ad placement) in the largest business and real estate publications and websites • Designed and produced promotional materials including mailers, fliers, and brochures (Just Listed/Just Sold) • Created sales and listing presentations/packages • Accurately recorded and tracked expenses and budget management • Developed individually customized marketing plans for office of over 70 real estate agents to increase sales and name recognition in a highly competitive market• Researched and implemented forms of new media advertising to assist agents in being able to stand out from competition

• Presented motivating in-school recruitment presentations to small and large groups of high school students and administrators in order to inform students about their educational options in school's various design degree programs• Presented proficiency in related graphic design software to potential students including related Adobe graphic design software and computer animation and production software (3D Studio Max, Maya, Poser, After Effects etc.)• Developed a marketing territory based off of cold calls and referrals• Provided basic institutional information, routine guidance and assistance to potential students within the defined territory • Enhanced the school brand by coordinating and attending ongoing calendared events with art and related teachers in assigned territory• Evaluated and resolved student inquiries, issues, and problems, and ensure appropriate action is taken to the satisfaction of the student, Company, and/or regulatory agencies• Displayed a high degree of independence by developing and maintaining previously undocumented relationships with high schools and community groups and being responsible for own schedule to exceed referral goals• Showed knowledge of the market and strengthened existing ties to the community and relationships in the given territory. • Ensured adherence to all state and federal guidelines for high school presentations while meeting accreditation requirements