Currently tasked with creating and overseeing strategic collaborations between CloseUp360 and partners to elevate brand prominence, grow revenue, and achieve overarching business objectives.

- Shaped BET Digital's brand voice through strategic, monetizable approaches to custom and original content.- Collaborated closely with the Brand Solutions team and Content leads to drive revenue across BET’s premium properties, including the digital slate, linear shoulder content, tentpoles, and content calendar initiatives.- Translated creative ideas and concepts into strategic proposals that delivered KPI-oriented results for our clients and drove high-margin revenue, utilizing presentations that clearly communicated the idea in a visually compelling fashion.- Drove BET Digital branded content goals through strategic integrated development of the digital editorial content calendar with a wide variety of digital video-led and product ideas—from large-scale productions to nimble concepts—packaged for global/US commercial client partners.Possessed knowledge around paid media goals while working nimbly with budgets ranging from $150k to $3M+.- Inspired the team to be relentless in premium storytelling development and execution, bringing fresh perspectives to content creation and optimizing processes and workflows.

During my tenure as the Senior Director of Brand Marketing at GQ & GQ Sports, I held a pivotal position in driving brand growth by leveraging strategic partnerships and revenue-generating opportunities. My contributions included:- Editorial Roadmap and Marketing Initiatives: I took charge of developing and effectively communicating the editorial roadmap and marketing initiatives. This involved aligning our brand strategy with compelling content and campaigns.- Strategic Partnerships: I played a key role in both building and facilitating the sale of strategic partnerships. These partnerships not only enhanced our brand's relevance but also contributed significantly to revenue growth.- Global Collaboration: I fostered collaboration with marketing and sales teams on a global scale. This cross-functional approach ensured a comprehensive suite of products, initiatives, and partnerships that resonated with our diverse audience.- Identifying Growth Opportunities: I proactively identified areas of growth potential for GQ, including expanding our client base, increasing relevance in the market, and enhancing revenue streams. This included exploring opportunities in content and creative partnerships.My tenure at GQ & GQ Sports was marked by a commitment to driving brand success through strategic planning, collaboration, and a keen eye for growth opportunities.

- Spearhead the organic growth and revenue of Condé Nast's newest property, GQ Sports- Make GQ Sports a formidable player in the sports media space through video, social, and marketing- Develop and articulate GQ’s editorial roadmap to educate sales and marketing teams on full suite of products, initiatives and partnerships - Evangelize editorial programs and products internally and externally - Spearhead weekly meetings and daily interactions with internal stakeholders to make sure editorially-led revenue requests are vetted - Dedicated brand resource for Conde Nast’s entire revenue team, across categories that include fashion, grooming, spirits, tech, automotive, entertainment and more- Lead brainstorms and work with category marketers on proactive and RFP ideation that marries advertiser initiatives with branded content concepts that are authentic to GQ ethos and brand voice- Work closely with Head of Sponsorship Sales on revenue-driving programming for all editorial tentpole events, including GQ Men of the Year- Create all sales materials and act as internal spokesperson; attend sales calls to articulate and sell-through partnerships- Create, socialize and articulate brand strategies to capture revenue from key ad categories - Develop new revenue streams: Critical in the development of sales strategy and new revenue driving products and partnerships that were sold across all categories at Condé Nast.

- Manage multi-million dollar deals with Taco Bell, Under Armour, JCPenney, Intel, and more- Lead and oversee the RFP ideation process through submission and execution, developing creative solutions in the B/R voice that solve advertiser goals- Act as the manager on the larger integrated strategy team - overseeing, managing, and developing a team of strategists- Work closely and meet regularly with assigned Account Executives and Planners for communication and updates on existing and potential partners - Clearly communicate advertiser goals, share insights and initiate brainstorm meetings with the content strategy team to develop custom programs that solve for client goals - Work closely with the data / analytics team to garner relevant client and industry insights- Build proposals and aid in client presentations- Run post-sales kick off meetings, communicating all necessary information to ensure programs run smoothly and remain on strategy- Create wrap report showcasing storytelling through analytics

Publishers listed in The Branded Content 100 will collectively generate $3 Billion in digital branded content revenue in 2017.

- Ideate, execute, and produce original content to help promote a brand’s strategy and increase consumer engagement through editorial, video, and social- Spearhead content creation brainstorms in order to meet specific client goals- Manage over $10 MM+ in revenue for Branded Content department- Work with iconic brands such as Under Armour, Google, Nike, Best Buy, NBA 2K, VH1, Toyota, New Amsterdam Vodka, Moët Hennessy, Alpha Industries, Jordan, The Weinstein Company and many others2016- Directly produced $2 MM+ for our Branded Content team- Voted one of The 10 Best Branded Content Partnerships of 2016

- Managed accounts for major corporations like Coca-Cola, Pepsi, Mountain Dew, Starbucks, Ciroc, Miller, and Bacardi with a total worth of $13+ MM- Operated in programs such as DFP, DFA, Mediamind, Visible Measures, Vindico, Google Analytics to pull data reports, video engagement results and impressions delivered- Worked directly with sales and marketing to ensure proper execution, full delivery and KPIs were hit- Writer for TheDrop365.com, Champ Sports' Blog. Wrote the #1 most popular article for the site

- Prepared detailed RFPs with geographical, demographic, and target audience objectives for diverse clients such as McDonalds, Dick’s Sporting Goods, Outback Steakhouse, Fidelity and many others- Worked with internal tools and staff to quantitatively and qualitatively analyze campaign deliverables to optimize performance on an ongoing basis- Oversaw planning, optimization strategies, and campaign performance success criteria for a set of top tier client relationships

• Launched and created interactive music website which averages over 30,000 unique views per month• Optimizes digital content to engage with fans across all marketing platforms • Executes advertising campaigns including Google Adsense, coding, development and design of digital ads • Coordinates with featured artists to leverage GMAN promotions and giveaways • Manages staff of bloggers to increase content, expand fan base, and drive profitability

• Wrote media releases to create positive brand awareness for players and coaches• Created editorial content and updates for ARL website• Generated sponsorship proposal plans for potential athletic sportswear companies• Reviewed and analyzed Government drug and alcohol awareness programs

• Supported the American Airlines and Cisco account teams by developing and managing key programs • Participated in sponsorship activation activities for Dallas Cowboys and Arizona Cardinals, including creation of power point presentations, timelines and deliverables• Assisted in the preparation of marketing materials and coordinated with staff across different disciplines

· Developed company eBay business to sell sportswear and equipment · Computed extensive research for database marketing · Increased research skills while identifying sponsors using a set criteria