CloseUp360

CloseUp360 (CU360) is an Emmy-nominated media platform and production company focused on NBA and WNBA players, star athletes and sports insiders, and their impact beyond the game. Embodying "The Players’ World Beyond The Game," CloseUp360 provides an immersive exploration of various facets of players' lives, from their personal journeys and career development to their impact in their hometowns, international endeavors, lifestyle pursuits, family connections and beyond—offering a comprehensive, 360-degree perspective beyond the game. Caron Butler, an NBA champion, Miami Heat assistant coach, successful entrepreneur, best-selling author and Emmy award-winning producer, serves as CloseUp360's strategic player advisor. In more than five years, CloseUp360 has collaborated with hundreds of NBA players—among them elite talents like Stephen Curry, Chris Paul, Jayson Tatum and Dwyane Wade—by leveraging long-standing personal connections. With a focus on exclusive content creation, we've produced more than 150 long-form features (including our Emmy-nominated 90-minute documentary with NFL star Trent Williams), and thousands of original social videos and lifestyle photos. We've also organized overseas productions, working with stars like Kobe Bryant in China, Kyle Kuzma in Paris and Jaime Jaquez Jr. in Milan. Additionally, CloseUp360 has spearheaded numerous initiatives to enhance players' off-the-court brands, worked with the biggest brands in sports (like NBA 2K and State Farm), and organized signature events at prominent sports and cultural moments like NBA Summer League and Art Basel Miami. We've also expanded to creating content with WNBA, NCAA and NFL athletes.