Jason Williams Email & Phone Number

Atlanta, Georgia, United States

Partner across Marketing Strategy, Business Analytics, Media, Marcom to develop the best reporting to summarize campaigns/projects and provide direction for future planning.Coach and manage a team of 2 who create and distribute frequent cohesive summary reports:Demand Generation for Residential and Comcast Business; Comcast Customer Movers volume trends; Dotcom Performance trends focused on dotcom shopping and conversion; Quarterly Business Reviews and dashboards for Residential and Comcast Business; Campaign summaries and planning for future campaigns – measurement of tactical KPIs in relation to business offers, seasonal timing and media spend; Business Analytics

Atlanta, Georgia

Created, tracked, consolidated, standardized and executed process for 25 associates to ensure continued success with divisional goals and objectives. Created and enhanced processes not only within the department but with corporate, the regions and across organizational areas such as Product, Business Intelligence, Marketing and Finance.

Greater Atlanta Area

Managed all media efforts for Comcast Business across the Central Division inclusive of four regions. Design B to B campaign strategies to reach the right customers for Small to Medium Sized Businesses. In addition, managed all Sports media sponsorships and other key campaigns across the division.

Atlanta, Georgia

Designed B to B campaign strategies to reach the right customers for Small to Medium sized businesses. Developed multi media campaigns including traditional and digital media tactics to drive down media costs and increase leads. Continuous testing with newer media like social, native and blogging/influencers.

Atlanta, Ga

Acted in a contract position and was responsible for the day to day implementation of display strategies for clients like Hubzu.com, March of Dimes and DS Services.•Worked with clients to develop strategies and tactics to meet the daily, weekly, monthly objectives while using programs like Google Analytics, Google Adwords and Atlas to optimize campaigns.• Implemented multiple new test plans to assist clients in understanding how they could use direct response digital to grow their business.• Participated in new business pitches for potential new accounts for the agency.

Atlanta, Ga

As Media Manager, I managed national newspaper, magazine, digital media and cable campaigns for all US stores with budgets over $100M. I managed a team of 4 who created field marketing and vendor funded multimedia campaigns with interconnected retail approach on national and local level. I succeeded by building cross functional relationships with agencies and internal marketing partners.• Guided media agency in management of campaigns, generating efficiencies in analytics using established KPIs for all media, garnering millions in media savings through tough negotiations and maintaining accurate budgets and execution of media.• Implemented test / learn strategies inclusive of tests with Shazam, AOL Patch, Facebook, Twitter, Microsoft Xbox, Yahoo, and many other digital partners, expanding digital program beyond standard online banners.

Greater Atlanta Area

In this role, I managed accounts and served as the key strategist at the Atlanta regional office of our nation's largest newspaper buying agency for clients including Bed Bath and Beyond, The Bombay Company, Christmas Tree Shops, Levitz Furniture, Eye Care Centers of America, Golfsmith and 3 Day Blinds. I allocated client advertising budgets, totaling more than $70M.• Supervised a team of 6 associates who negotiated client contracts with media vendors and performed continuous market analysis, guaranteeing efficient / effective execution of client media strategies.• Saved clients up to 10% of annual budget through contract negotiations, streamlining processes and targeting market analysis.

Atlanta, Ga

My role as Senior Media Planner included managing the strategic media planning process for our client AmSouth Bank. This included spot TV, spot radio, newspaper, magazine, outdoor, traffic, digital and promotions. I obtained effective reach / frequency within my assigned budget by market. Managed 2 media associates.• Assigned annual budgets through strategic and comprehensive market analysis, maintaining and adjusting per market and corporate conditions along with promotional offers.• Presented annual media plans to local divisional leaders, assuring achievement of marketing strategies utilizing agency recommendations.

Greater Atlanta Area

I managed corporate advertising divisions of clients including Goody’s Family Clothing, The Bombay Company, Garden Ridge and AmSouth Bank. I trained, mentored and supervised 3 media associates and managed client budgets upwards of $50M.• Oversaw newspaper media placement in more than 400 newspapers, based on analysis of more than 100 major markets and 1,000 stores.• Successfully negotiated more than $1M annually in contract rate savings.• Reviewed newspaper advertising distribution, determining most effective and efficient improvements.

Bachelor Of Arts (B.A.), Advertising

Masters Of Arts, Communication - Public Relations

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