Jason Gastman Email & Phone Number

New York, Ny, Us

New Jersey

Ningbo FOTILE Kitchen Ware Co., Ltd., commonly known as FOTILE, is a Chinese manufacturer of high-end embedded kitchen appliances founded in 1996. For the past 23 years, FOTILE has been dedicated to providing high-quality products and services for people pursuing a high quality of life. FOTILE’s mission is to create happiness for hundreds of millions of families around the world, and we are proudly chosen by 10,000 families each year. In 2014, FOTILE’s Market Cap Value was estimated at over $2.1 billion, with 2018 annual global sales of $1.92 billion. • Develop new new business development for kitchen cooking appliances among national retail accounts, regional retailers, and buying groups by creating sales pitches to retailers, and performing sales channel analysis.• Manage product assortment, Merchandising, Promotional programs, and sales management for all retailers and ecomm accounts on a direct basis. • Direct Sales Channel management through internal sales reps and outside manufacture reps.• Lead product development with engineering and product management in China. • Work with Marketing to develop new product launch communication (sell sheets, LinkedIn, press releases, etc.).• P & L responsibility for new business and key accounts.• Represent Fotile at all industry meetings and functions such as AHAM council meetings and tradeshows.

Red Bank Nj

• Developed short and long term, multi-channel marketing programs that engaged customers with product at retail.• Collaborated with internal Sales teams and retailers to present Go-To-Market strategies for product assortment.• Managed internal and external creative teams to maintain digital product assets, create and update packaging designs, create product copy, and develop web pages/banners, digital photography, and retailer promotions.

Ridgefield Park, Nj

• Acted as the primary liaison for all sales & marketing activities relating to SD Memory Cards and USB Flash Memory Drives.• Managed the sales budget with the Sales Team to achieve overall monthly and quarterly financial targets.• Defined & maintained the competitive landscape matrix for market pricing and product development opportunities.

Mahwah Nj

• Managed sales to certified VAR’s (resellers) through seven account managers for speech processing and dictation products in the medical and legal industries.• Managed all marketing activities including Digital outreach programs, HTML email campaigns, Social media, CRM Management, Webinars, Training videos, Tradeshow planning, and Digital sell sheets.

New York City

• Defined and managed the Haier product roadmap, realigning expectations with all relevant stakeholders. • Worked closely with cross functional business groups (marketing, engineering, finance, & legal) to market and deliver Haier branded products into North American and Canadian retailers.• Lead a team of three Product Managers to achieve product vision in both US and Canada and co- managed six Sales Account Managers to ensure achievement of monthly and quarterly sales budgets.

Seacaucus, Nj

• Managed national & regional Key Account Managers to ensure financial KPIs were achieved, monthly, quarterly, and annually.• Managed Company Sponsorships for the TV category with US Olympics, USTA, US Open, and the US Girls Soccer team.• Acted as the “Product Evangelist” delivering the brand’s identity, messaging, and marketing strategy to the sales organization, retailers, and industry trade groups.

Wayne Nj

• Managed Toshiba’s LCD TV business plan with annual sales of approximately $800M.• Established the U.S. marketing strategy/promotional mix for LCD TV, and delivered it to the sales organization and key retailers.• Acted as the “TV Product Evangelist” to the internal sales organization, distributors, retailers and industry press, by delivering key messaging and presentations to support the brand’s identity and vitality.

Mahwah Nj

• Increased Sharp’s Audio market share by revamping the brand’s identity and product design through new product introductions.• Developed Pricing and Marketing Programs to increase brand awareness and drive market share for all retail channels: Big Box Retailers (Best Buy) Mass Merchants (Wal-Mart, Target), Clubs (Costco).• Managed Actual Sales Vs. Budget to ensure financial goals were achieved. Implemented backup solutions when needed.

Seacaucus Nj

• Worked directly with Matsushita factories on product planning, product development, production, forecasting, pricing, and business planning for the Portable Audio and Digital Video categories. • Managed two of the biggest product launches for Panasonic; E-wear (portable flash memory based audio/video) and ShowStopper Replay TV.• P & L responsibility for Portable Audio, Small Audio, and Digital Video Products.• Managed New Business Development for personal care and health care products under Panasonic & OEM brands.

M.B.A., Marketing Management

B.S, Marketing Management