Linxinge Yu Email & Phone Number

New York, Ny, Us

Parsippany, New Jersey, United States

• Designed and executed targeted email campaigns to foster customer and influencer relationships, utilizing custom templates, segmented lists, and detailed performance tracking to enhance engagement and retention. • Led influencer marketing initiatives, from crafting compelling proposals and contracts to monitoring campaign performance, achieving a notable 15% improvement in ROI through meticulous analysis and strategic adjustments.• Spearheaded the management of official social media accounts, crafting engaging content, scheduling posts through comprehensive media calendars, and optimizing reach through strategic paid advertising campaigns.• Compiled and analyzed sell-through reports and performance tracking reports during promotional periods, deriving actionable insights to inform and refine marketing strategies, finding key patterns that led to a 400% rise in daily impressions and a 300% boost in engagement. • Played a pivotal role in organizing high-profile events and product exhibitions, such as KBIS, facilitating collaborations with local vendors and influencers to amplify brand visibility and engagement.• Supported the marketing team with essential data entry tasks, including order processing, ERP system management, data cleansing, and performance analytics, ensuring operational efficiency and accuracy.• Conducted comprehensive market research to gauge trends, competitor strategies, and consumer preferences, laying the groundwork for informed brand positioning and successful new product launches.• Fostered and maintained strategic partnerships with PR agencies and vendors, bolstering the brand’s network and support system for promotional activities.• Contributed to the formulation and execution of cohesive brand marketing strategies that align with the company’s overarching goals and resonance with the target demographic.

Jersey City, New Jersey, United States

• Studied and identified successful influencers’ vlog key paradigms and positioning.• Gathered vlog ideas, planned out scripts, and generated cooking and baking video content.• Managed and monitored RED account, analyzed data of posts, and adjusted contents accordingly.• Collaborated with FOTILE America and Li Ziqi (vlogger) to generate content based on marketinginsights and collaborating parties’ demands.

University Park, Pennsylvania, United States

• Interacted with customers and handled their waiting time and potential complaints efficiently.• Provided tea and coffee based on orders to support the store's daily operation and maintained theequipment; qualified and received Starbucks Barista Certificate within one semester.

Pudong, Shanghai, China

• Provided exceptional customer service for VIP guests, including personalized amenities and timely messaging. • Managed special requests and coordinated event details for occasions such as birthdays and anniversaries, enhancing guest satisfaction and loyalty.• Demonstrated attention to detail and personalized communication, essential for creating targeted and engaging digital marketing content.

University Park, Pennsylvania, United States

• Provided exceptional customer service for VIP guests, including personalized amenities and timely messaging. • Managed special requests and coordinated event details for occasions such as birthdays and anniversaries, enhancing guest satisfaction and loyalty.• Demonstrated attention to detail and personalized communication, essential for creating targeted and engaging digital marketing content.

Master Of Science - Ms, Marketing

Bachelor'S Degree, Hospitality Administration/Management