Jason Gavin

Jason Gavin Email and Phone Number

Marketing Automation Manager @ Arcserve
Saint Paul, MN, US
Jason Gavin's Location
Cottage Grove, Minnesota, United States, United States
Jason Gavin's Contact Details
About Jason Gavin

With over 10 years of experience in marketing campaign management, vendor relations, B2C and B2B marketing, I am a CRM and digital marketing expert who consistently delivers business value by analyzing, expanding, and optimizing marketing channels and capabilities. I have a passion for engaging customers and prospects with personalized and relevant communications that drive sales and loyalty.As the Marketing Manager at Schwan's Home Delivery, I lead the strategy and direction of email, SMS, and push marketing programs, overseeing a $3M budget and 3 direct reports. I have increased revenue 53% year-over-year from these programs by implementing marketing best practices, testing, using machine learning, and developing personalized journeys. I have also expanded CRM and digital marketing automation, saving hundreds of hours and incorporating real-time data capabilities for marketing campaigns. I am a team player, a data-driven decision maker, and a creative problem solver who thrives on delivering results and value to the organization.Areas of Expertise: Customer Relationship Management (CRM) Email, SMS, & Push Marketing Digital & Traditional Marketing Data Analytics Strategic Planning Artificial Intelligence (AI) Marketing Automation

Jason Gavin's Current Company Details
Arcserve

Arcserve

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Marketing Automation Manager
Saint Paul, MN, US
Website:
arcserve.com
Employees:
647
Jason Gavin Work Experience Details
  • Arcserve
    Marketing Automation Manager
    Arcserve
    Saint Paul, Mn, Us
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  • Cambria
    Marketing Automation Manager
    Cambria Sep 2023 - Present
    Eden Prairie, Mn, Us
    Own and implement the strategic marketing automation road map, supporting brand marketing calendar, while focusing on acquisition, engagement and customer loyalty, for both B2C and B2B audiences.• Doubled email engagement rates in less than a year by increasing deliverability, refining segmentation techniques, enhancing sender reputation, and targeting content. Managing deployment and testing of personalized email and text marketing campaigns, and talent optimization. Working to continually develop, test, report on email creatives, subject lines, building email lists, customer journeys, and more.
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  • Schwan'S Home Delivery
    Marketing Manager, Digital & Crm
    Schwan'S Home Delivery Sep 2019 - Aug 2023
    Marshall, Minnesota, Us
    Develop and guide overall strategy and direction of email, SMS (text), and push marketing programs. Create and lead personalization plans, driving incremental sales and continuous improvement of KPIs. Subject matter expert for marketing automation, operations, and technology. Oversee $3M budget and 3 direct reports.• Increased revenue 53% year-over-year from email, SMS, and push marketing programs by implementing marketing best practices, testing, using machine learning, and developing personalized prospect and customer journeys.• Expanded CRM and digital marketing automation, saving hundreds of hours.• Incorporated real-time data capabilities for marketing campaigns in Oracle Responsys, Amazon Web Services (AWS) Pinpoint, Localytics, Validity, and Liveclicker, resulting in record high engagement rates.• Grew revenue while reducing expenses by managing budgeting, forecasting, and program reporting, including weekly and monthly financial plans, KPI measurement, and channel dashboards, enhancing tracking, forecasting, and optimizing at detailed level.
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  • Self Esteem Brands, Llc
    Crm Marketing Manager
    Self Esteem Brands, Llc Jan 2019 - Jul 2019
    Woodbury, Mn, Us
    Led CRM and personalization marketing programs across multiple channels, including email and SMS for top fitness brand in the world.• Increased conversion of abandoned enrollments 400% by using HubSpot to develop and optimize programs, accelerating revenue opportunities through sales and marketing funnels, utilizing digital and automation best practices.• Created marketing plans, realizing 37% in channel revenue.
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  • Renewal By Andersen
    Marketing Strategist
    Renewal By Andersen Mar 2017 - Dec 2018
    Cottage Grove, Mn, Us
    Managed all advertising programs for entire network of over 90 locations. Included email, direct mail, TV, radio, newspaper, programmatic direct mail, personalized video, SEM, and shared mail. Represented company on Chamber of Commerce Board of Directors. $50M lead generation budget. 2 direct reports.• Increased email programs revenue over 95% year-over-year using Salesforce Marketing Cloud, optimizing customer journeys, personalization, and artificial intelligence, deploying over 1B emails annually.• Analyzed data and took actions to optimize each channel, doubling revenue year-over-year in national advertising programs, contributing to hundreds of millions of dollars in revenue.
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  • Renewal By Andersen
    Associate Marketing Manager
    Renewal By Andersen Jun 2015 - Mar 2017
    Cottage Grove, Mn, Us
    Grew revenue 22% by generating leads through digital and traditional marketing for 4 markets.
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  • Target
    Senior Marketing Analyst - Email Marketing (Crm)
    Target Sep 2011 - May 2015
    Minneapolis, Mn, Us
    Led team within Email Marketing, responsible for strategy, planning, execution, and analysis of 28B emails per year. Managed Content Coordinators and Segmentation Analysts, providing direction to internal creative team and oversaw CRM platform for email deployment.• Increased revenue 65% year-over-year by analyzing engagement, testing emails, and using regression models.• Grew revenue 82% in largest category through implementing tactics such as dynamic content within emails based on customer behavior and data.• Recognized for leading initiatives providing rapid results, receiving VP Marketing, Digital Media Viper, and Loyalty Marketing VP Leadership Awards for sending 100M dynamic, personalized emails every day in ever-changing environment; successfully creating and deploying Apple new product launch emails in record time; adjusting to rebuilding holiday plans to align with new theme.• Chosen as one of 9 company-wide mentors for initial year of Marketing Development Program.
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  • Us Bank
    Portfolio Marketing Fulfillment Manager
    Us Bank May 2011 - Aug 2011
    Minneapolis, Mn, Us
    Managed the creative development and production process for Portfolio Management direct-marketing campaigns, recommending formats that drove response and maximized ROI. This included developing key messaging, selecting the creative agency, managing the production process, finding production efficiencies that resulted in cost and/or time savings, and recommending creative testing options to internal U.S. Bank partners.
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  • Strategic Fundraising
    Direct Mail Manager
    Strategic Fundraising Jul 2007 - Mar 2011
    Generated $5 million in incremental revenue annually by increasing response rates to the highest level in company history. Responsible for Direct Mail & Fulfillment P&L, including a $2 million budget and more than 3,500,000 annual direct marketing pieces. Managed largest vendor relationship and expense segment for company. Developed strategy, implemented best practices, and tested different marketing concepts.
  • Us Foods
    Direct Marketing Manager
    Us Foods Feb 2000 - Jul 2007
    Rosemont, Il, Us
    Managed direct marketing promotions for all culinary equipment divisions and distribution channels. Responsible for $8 million marketing budget. Managed Marketing staff and resources within spending plan. Evaluated effectiveness of all direct marketing strategies. Negotiated cost-of-services.
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Jason Gavin Skills

Email Marketing Direct Marketing Marketing Marketing Strategy Management Strategy Advertising Leadership Direct Mail Project Management Social Media Marketing Marketing Communications Collateral Digital Marketing Social Media Segmentation Integrated Marketing Strategic Planning Online Marketing Analytics Customer Acquisition Database Marketing Multi Channel Marketing Marketing Management Data Analysis

Jason Gavin Education Details

  • University Of St. Thomas
    University Of St. Thomas
    Marketing/Marketing Management

Frequently Asked Questions about Jason Gavin

What company does Jason Gavin work for?

Jason Gavin works for Arcserve

What is Jason Gavin's role at the current company?

Jason Gavin's current role is Marketing Automation Manager.

What is Jason Gavin's email address?

Jason Gavin's email address is ja****@****any.com

What is Jason Gavin's direct phone number?

Jason Gavin's direct phone number is +165127*****

What schools did Jason Gavin attend?

Jason Gavin attended University Of St. Thomas.

What skills is Jason Gavin known for?

Jason Gavin has skills like Email Marketing, Direct Marketing, Marketing, Marketing Strategy, Management, Strategy, Advertising, Leadership, Direct Mail, Project Management, Social Media Marketing, Marketing Communications.

Who are Jason Gavin's colleagues?

Jason Gavin's colleagues are Zhibin Yang, Karthikeyaraju Vysyaraju, Vineesh G, Santosh C, Sachin Yelmar, Mumtaz Ali, Adike Anirudh.

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