Jason Gavin Email & Phone Number

Saint Paul, MN, US

Eden Prairie, MN, US

• Own and implement the strategic marketing automation road map, supporting brand marketing calendar, while focusing on acquisition, engagement and customer loyalty, for both B2C and B2B audiences.
• Doubled email engagement rates in less than a year by increasing deliverability, refining segmentation techniques, enhancing sender reputation, and targeting content. Managing deployment and testing of personalized.

Marshall, Minnesota, US

• Develop and guide overall strategy and direction of email, SMS (text), and push marketing programs. Create and lead personalization plans, driving incremental sales and continuous improvement of KPIs. Subject matter.
• Increased revenue 53% year-over-year from email, SMS, and push marketing programs by implementing marketing best practices, testing, using machine learning, and developing personalized prospect and customer journeys.
• Expanded CRM and digital marketing automation, saving hundreds of hours.
• Incorporated real-time data capabilities for marketing campaigns in Oracle Responsys, Amazon Web Services (AWS) Pinpoint, Localytics, Validity, and Liveclicker, resulting in record high engagement rates.
• Grew revenue while reducing expenses by managing budgeting, forecasting, and program reporting, including weekly and monthly financial plans, KPI measurement, and channel dashboards, enhancing tracking, forecasting.

Woodbury, MN, US

• Led CRM and personalization marketing programs across multiple channels, including email and SMS for top fitness brand in the world.
• Increased conversion of abandoned enrollments 400% by using HubSpot to develop and optimize programs, accelerating revenue opportunities through sales and marketing funnels, utilizing digital and automation best.
• Created marketing plans, realizing 37% in channel revenue.

Cottage Grove, MN, US

• Managed all advertising programs for entire network of over 90 locations. Included email, direct mail, TV, radio, newspaper, programmatic direct mail, personalized video, SEM, and shared mail. Represented company on.
• Increased email programs revenue over 95% year-over-year using Salesforce Marketing Cloud, optimizing customer journeys, personalization, and artificial intelligence, deploying over 1B emails annually.
• Analyzed data and took actions to optimize each channel, doubling revenue year-over-year in national advertising programs, contributing to hundreds of millions of dollars in revenue.

Cottage Grove, MN, US

Grew revenue 22% by generating leads through digital and traditional marketing for 4 markets.

Minneapolis, MN, US

• Led team within Email Marketing, responsible for strategy, planning, execution, and analysis of 28B emails per year. Managed Content Coordinators and Segmentation Analysts, providing direction to internal creative team.
• Increased revenue 65% year-over-year by analyzing engagement, testing emails, and using regression models.
• Grew revenue 82% in largest category through implementing tactics such as dynamic content within emails based on customer behavior and data.
• Recognized for leading initiatives providing rapid results, receiving VP Marketing, Digital Media Viper, and Loyalty Marketing VP Leadership Awards for sending 100M dynamic, personalized emails every day in.
• Chosen as one of 9 company-wide mentors for initial year of Marketing Development Program.

Minneapolis, MN, US

Managed the creative development and production process for Portfolio Management direct-marketing campaigns, recommending formats that drove response and maximized ROI. This included developing key messaging, selecting the creative agency, managing the production process, finding production efficiencies that resulted in cost and/or time savings, and.

Generated $5 million in incremental revenue annually by increasing response rates to the highest level in company history. Responsible for Direct Mail & Fulfillment P&L, including a $2 million budget and more than 3,500,000 annual direct marketing pieces. Managed largest vendor relationship and expense segment for company. Developed strategy, implemented.

Rosemont, IL, US

Managed direct marketing promotions for all culinary equipment divisions and distribution channels. Responsible for $8 million marketing budget. Managed Marketing staff and resources within spending plan. Evaluated effectiveness of all direct marketing strategies. Negotiated cost-of-services.