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Incisive GTM and strategic partnerships lead with two decades supporting tech companies into the top 100 publishers and well beyond. At Fastener, in addition to advising the CEO with two other dept heads on the executive team, my role as Head of Publisher Development & Product revolves around fostering strategic relationships with leading publishers for ~50 solution provider partners in revenue, audience and opex and driving product innovation within the media tech landscape. With a strong focus on B2B platforms, my recent achievements include onboarding over 203 publishing leaders in 10 months (>40% of the ComScore top 100) post beta launch Sept ‘23 to our LINK platform which I ideated, wireframed and hired for design and dev and remain responsible for driving forward along with our Head of Growth and Operations, and spearheading The Hot Fix newsletter, now reaching 20,000 industry professionals.As VP Saas Sales at Browsi, serving as the first US role and US sales lead that turned into a 5.5 year stint I signed the first major US company partnerships with CNN, WebMD, Hearst Newspapers and 50% of all deals that persisted during my time at the company. Underpinning my daily responsibilities, my commitment to ethical practices and embracing change has been instrumental in achieving successful collaborations and delivering solutions that meet the dynamic needs of solution providers and publishers alike.
Fastener
View- Website:
- fastener.io
- Employees:
- 30
- Company email:
- info@techstars.com
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Head Of Publisher Development And ProductFastenerUnited States -
Techstars MentorTechstars Nov 2023 - PresentNew York City, New York, UsTechstars Mentor with a focus on B2B platforms serving Media and the next generation of entrepreneurs. -
Head Of Publisher Development & ProductFastener Jul 2022 - PresentSanta Monica, California, UsExecutive Team member steering the company with CEO and two other dept heads. Lead Publisher Development / Solutions Matchmaking and Product (platform, newsletter) in support of ~50 solution provider clients across revenue, audience and opex. Ideated, wireframed, hired and signed 180 publishers (>40% of the Comscore Top 100) in 8 months following beta launch Sept ‘23 to LINK by Fastener: https://www.fastener.io/link-overview. Created The Hot Fix, the monthly Newsletter by Fastener going out to 20,000 media professionals (on issue 12 as of May 2024). Help solution providers leverage Fastener’s unique position connecting Media, Tech & Marketers across four lines of business: PubDev, Demand, Talent and M&A. -
Startegic AdvisorFastener Sep 2021 - Jul 2022Santa Monica, California, UsFirst advisory board member to the CEO. -
Vp Publisher SalesTravlr Jan 2022 - Jul 2022Windsor, Victoria, AuLed US GTM for TRAVLR’s unique travel-as-a-service platform that aimed to develop travel portals and a diversified revenue stream for publishers. -
Vp Publisher SalesBrowsi Jan 2019 - Jan 2022New York, Ny, UsLed global publisher SaaS sales at Browsi AI for viewability and incremental inventory as the first US employee and established 50% of all business during my time at the company with a focus on Comscore Top 100 Publishers. -
Head Of Publisher DevelopmentBrowsi Oct 2016 - Jan 2019New York, Ny, UsAs Head of Publisher Development and first US hire, I manage our NYC office and global publisher development across the US, EU and LATAM with deep support from HQ in Tel Aviv.*Report to CEO*Led BD charge on pivot to SaaS platform *Scale globally, working with marquis titles in the US, UK, Germany, Poland, Mexico, Peru, Brazil and expanding *Develop tier 1 publisher partnerships across ComScore 50*Extensive conference attendance in Vail (ran sponsored oxygen bar at DPS two years in a row), Key Biscayne, Berlin*Extensive partner development travel across the US, UK, Germany and Mexico*Work closely with AM, Product, Legal and CEO*Contribute regularly to company collateral, writing and editing *Always learning and a proud evangelist of Browsi to the best media companies in the world -
Director Of Publisher PartnershipsWochit Mar 2014 - Sep 2016New York, New York, UsJoined Wochit as fourth US employee to cultivate Comscore 100 publisher partnerships, developing strategic relationships across Editorial and the C-suite.*Consultative approach with CEOs, EICs and Tech at Tier 1 publishers*Brought Wochit to US market and converted product from free to subscription based *Worked w/ legacy & digital first publishers to adopt Wochit as primary video platform*Implemented successful strategy to qualify new leads*Collaborated across all internal teams in US (NY/LA), London and Tel Aviv*Arranged for significant press in TechCrunch (http://tcrn.ch/29X7Of8)*Cultivated pitch into a meaningful and effective conversation tailored to each client*West Coast and Canadian travel in additional to Tri State*Speaker ___Wochit is a revolution in short form video. The cloud based video creation platform enables brands and storytellers to instantly react to any story and economically scale branded, studio-quality video production. Whether it's breaking news or a personal message to communicate, in just 10 minutes you have a ready-to-publish video for web, social and mobile. Backed by Redpoint Ventures, Cedar Fund and Greycroft Partners, Wochit is based in New York with offices in Tel Aviv. -
Director Of Business DevelopmentVibrant Media Jul 2011 - Mar 2014New York, New York, UsGenerated significant recurring revenue for top tier digital publishers. Sept 2012, brought Vibrant Media's Publisher Community to the #2 Ad Network according to Comscore - ahead of Google. -
CofounderFadmashion 2009 - 2013Fun side-project. Fadmashion helped shoppers identify hyper-local styles. We hit 3,000 registered members and 30+ independent designers offering 200+ products covering NYC neighborhood styles - funded by pocket change. Good times! Press5/5/11 MyFashionLife: http://bit.ly/iWEJWW5/3/11 PRCouture: http://bit.ly/iQfNCDNow Defunct3/29/12 NY Amsterdam News: http://bit.ly/GJUiM08/23/11 Joonbug: http://bit.ly/o1rv03 8/22/11 FashionIndie: http://bit.ly/n9H1YF
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Sr. Director, Business DevelopmentConductor Aug 2006 - Jun 2011New York, Ny, UsAcquiredJoined Conductor as the company's fifth employee to spearhead Business Development. Six months later I facilitated a $2.6M Series-A from Pequot and business began to flourish.At Conductor I established revenue generating partnerships with over 700 of the world's most respected publishers with a retention rate north of 95%.As a company, Conductor grew from 6 to 80+ employees during my time with brilliant hires from the most respected companies in natural search and related product development. We raised a series-B of $10MM from Matrix Partners and launched Searchlight - Conductor's pioneering enterprise level SEO analytics platform. Following the launch, INC.com ranked Conductor among the top tech companies in NYC and the country: http://www.inc.com/inc5000/profile/conductor and Searchlight is blasting off. -
(Tmt) Technology, Media, Telecommunication Analyst - Independent ContractorDeloitte Aug 2005 - Jan 2006Worldwide, OoInterviewed industry execs and compiled trends reports in technology, media and telecommunications for Deloitte's Fortune 500 CEO clientele. -
Content Development, Copywriting And SalesAgentinteractive 2001 - 2004AgentInteractive was the first SEO marketing agency in Israel (Tel Aviv). I wore a few junior hats here, working in content development, copywriting and ultimately sales.
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Content EditorRusure 2000 - 2001My first job in the startup world was at RUSure.com (now defunct) in Tel Aviv; a price-comparison shopping engine founded by Yossi Vardi (ICQ). I worked here as content editor until the bubble burst and the company closed shop.
Jason Greene Skills
Jason Greene Education Details
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The London School Of Economics And Political Science (Lse)Media And Communications Regulation And Policy -
New York UniversityMiddle East Studies & Languages + Film Production -
Oberlin College -
Charles E. Smith Jewish Day SchoolMiddle / High School
Frequently Asked Questions about Jason Greene
What company does Jason Greene work for?
Jason Greene works for Fastener
What is Jason Greene's role at the current company?
Jason Greene's current role is Head of Publisher Development and Product.
What is Jason Greene's email address?
Jason Greene's email address is kr****@****ail.com
What is Jason Greene's direct phone number?
Jason Greene's direct phone number is +120228*****
What schools did Jason Greene attend?
Jason Greene attended The London School Of Economics And Political Science (Lse), New York University, Oberlin College, Charles E. Smith Jewish Day School.
What are some of Jason Greene's interests?
Jason Greene has interest in E Commerce, Mobile, Food, Health, Children, Social Commerce, Education, Environment, Science And Technology, Music.
What skills is Jason Greene known for?
Jason Greene has skills like Seo, Start Ups, Online Advertising, Digital Media, Advertising, Business Development, Digital Marketing, Digital Strategy, Entrepreneurship, Mobile Marketing, Marketing, Sem.
Who are Jason Greene's colleagues?
Jason Greene's colleagues are Tanisha Maheshwari, Tess Williamson, Sandy S, Karthick L V, Ayyappa K, Jodie Marabella, Vinod Singh.
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