Director Global Communications | Policy Communications
Current•Launched and led TikTok’s privacy and security communications team. As global lead, spearheaded policy communications initiatives, crafting clear and compelling messaging to engage stakeholders, government officials, and the public, resulting in effective advocacy efforts and successful policy outcomes.• Executed strategic corporate communications programs, encompassing media relations, employee engagement, and community outreach, to foster a positive corporate image, strengthen stakeholder relationships, and bolster brand reputation, and to push back against false narratives about the company's practices including TikTok truths, mythbusting series, and in-app videos.• Crisis communications lead for crises related to privacy and security. Successfully led and orchestrated crisis communications strategies, demonstrating strong composure and decisiveness during high-pressure situations, ensuring prompt resolution and preserving brand reputation.• Collaborated closely with C-suite executives, providing valuable support and insights to facilitate strategic decision-making processes, fostering a strong working relationship and contributing to the achievement of organizational objectives.
