Jason Keller Email & Phone Number

Towson, Md, Us

Baltimore, Maryland, United States

• Responsible for establishing the strategic direction and short- and long-term goals for the law school’s alumni engagement program through communications, events, volunteerism, and philanthropy.• Managed the law school's 40-member Alumni Board, reinvigorating engagement within my first year leading to a 60% increase in board member satisfaction and hitting 100% board member giving for the first time.• Served as project manager for several cross-department events and programs, effectively coordinating the work of staff to meet deadlines and engagement goals.• Supervised the office’s student worker program, including hiring, project assignment, and performance evaluation.• Led the annual alumni awards process, including the solicitation of nominations, management of the selection committee, and planning and executing a 140-person recognition event for the awardees selected.• Collaborated with law school partners in Student Services, Career Development and Admissions to enrich programs through alumni volunteerism.• Recruited and stewarded more than 200 alumni volunteers annually, who support the school as speakers, panelists, mentors, and ambassadors.• Served as planning and execution lead for more than 20 events annually, including a four-day Alumni and Reunion Weekend, regional and local networking receptions, donor appreciation events, and student-alumni career focused events.• Managed a portfolio of 30 alumni, cultivating personal engagement and giving opportunities that led to leadership annual level gifts.• Coordinated, developed content, and analyzed trends for alumni communications, including e-newsletters, event invites, alumni stories, social media, website, and an annual magazine.

• Responsible for managing the School of Law’s highest-level volunteer boards, including the Law Alumni Board, Dean’s Development Circle, and Law School Advisory Council.• Designed, marketed, and led events, overseeing all event details including event purpose and scope, pricing and logistics with vendors, registration, execution, and evaluation.• Conducted meetings with alumni to cultivate volunteers and leaders to advance the law school’s engagement pipeline, including the identification of mentors, panelists, job hosts, and board members.• Developed and implemented innovative and creative outreach strategies that built on the law school’s reputation, visibility and advocacy of its alumni, students, and faculty.• Conceptualized and launched an annual faculty and staff giving campaign around Giving Tuesday, which had raised more than $100,000 between 2019 and 2022.• Increased law alumni participation in the University-wide Giving Day campaign by 40%.• Designed, planned, and produced stewardship events and activities to ensure proper recognition and engagement of donors and volunteers.• In conjunction with the university’s central fundraising team, tracked and reported communication, engagement and fundraising analytics to the dean and senior staff.• Collaborated with the alumni board to create new by-laws and to restructure committees, leading to 100% board giving and member satisfaction for the first time since its creation.• Led the transition of in-person events to virtual programs during the pandemic, providing experiences that strengthened connections among the law school community.

Baltimore, Maryland Area

• Led the office for six months as interim director, supervising the office’s staff and ensuring continuity in meeting advancement goals.• Designed and managed the production of print publications and event communications including a quarterly newsletter, postcards, and solicitations.• Wrote more than 30 alumni feature articles to inspire support for the University and to use in enrollment marketing efforts.• Created, implemented, and evaluated digital communication strategies for email marketing, social media, and website.• Led monthly content meetings with the alumni relations, donor relations, and annual giving teams to manage project timelines and ensure brand guidelines are met.• Recruited and managed over 150 alumni volunteers annually to serve as classroom speakers, alumni mentors, event panelists, board members, and social media ambassadors.• Served on the campus communicators committee to provide advice on best practices and to advocate for the needs of Institutional Advancement.• Increased social media engagement by 30%, email click rates by 10%, and Instagram followers by 40% in first year.

York, Pennsylvania Area

• Created, implemented, and evaluated all communication strategies for email marketing, social media, direct mail, and website and managed content calendars and project timelines for the alumni relations and annual giving teams.• Compiled and analyzed reports for email marketing and social media campaigns to determine effectiveness and identify areas of improvement.• Led monthly alumni communications strategy meetings with the alumni relations, annual giving, and donor relations teams to identify and assign projects.• Produce event marketing materials using the Adobe Creative Suite and work collaboratively with York College's graphic design team and print vendors.• Planned, executed, and evaluated more than 80 on-campus and regional events per year, including reunion/homecoming weekend, career site visits, and a dinner series.• Advised the Young Alumni Council, where I led a strategic planning process to restructure the board to focus on awareness building of volunteer and giving opportunities, which led to a 35% increase in recent graduate giving in the following fiscal year.• Hired and supervised two part-time coordinators who assisted with events and communications projects.• Assisted in creating York College’s first alumni engagement scoring system to track and to measure volunteer engagement and participation.• Oversaw the transition of the alumni website from iModules to Terminal Four, which included writing web content, working with the campus photographer and videographer, and training the alumni relations team on website guidelines and procedures.• Presented at the Council for Advancement and the Support of Education (CASE) District II conference on how to have the most impact on a college's alumni association with limited staff and resources.• Developed a student alumni ambassador program, a group of 13 student leaders who serve as liaisons between the alumni association and student body.

York, Pennsylvania Area

• Maintained market research for the Northern New Jersey and New York regions and monitored admission goals and objectives for recruitment of new students in this territory.• Provided guidance and assisted with the coordination and execution of special events both on and off campus.• Enhanced the campus visitor program by designing and writing content for a new welcome center presentation and information folder, which distributed to all prospective students visiting campus.

York, Pennsylvania Area

• Planned and coordinated logistics for large scale events designed to increase alumni engagement with York College.• Attended and assisted with planning the York College Young Alumni Council meetings.• Researched and implemented new projects/initiatives to enhance current outreach programs and communications for events including the annual SpartaNation Tour, Fall Fest & Homecoming Weekend, and the Alumni Leadership Conference.

York, Pennsylvania Area

• Chosen to be a traveling ambassador for the Office of Alumni Relations to engage 200 alumni through the execution of site visits and receptions.• Wrote more than 40 alumni profiles and blog posts highlighting my travels and experiences.

Master Of Science - Ms, Public Relations Management

Bachelor Of Arts (B.A.), Public Relations